The UK Suncare Market Report examines consumers’ usage and purchase behaviours of sun protection, aftersun and sunless tanning products, leading retailers’ launch activities and the impact of the cost-of-living crisis on the suncare market. This report covers the UK suncare market share, market forecast, market segmentation and key trends in the suncare market in 2022.
The rising cost-of-living concerns pose a threat to value growth in the suncare market, as consumers are adopting savvy shopping behaviours in all areas of their spending, making it more crucial for brands to assert their value proposition, not only with low-cost products, but with efficacy and multifunctional claims that influence purchase decisions.
A threat within the suncare market is consumers choosing to reduce their day-to-day beauty and grooming routines and not seeing suncare as an essential step all year round. Brands can pivot with innovation that promotes the health benefits of using both sun protection and sunless tanning as a safer alternative to natural tanning and an opportunity to spend more time on holiday enjoying activities instead of sunbathing. In addition, while self-tan may suffer as it could be deemed a non-essential item, it could also benefit from reduced international travel.
An innovation opportunity brands in the for the suncare market can take advantage of is by heightening the focus on facial skin health, with an increased demand for added skin benefits across all segments. Brands can emphasise the role these products play in slowing skin ageing, as this can drive premiumisation by encouraging consumers to use products more frequently and buy more expensive products.
In the longer term, as temperatures are expected to rise further in the UK due to climate change, suncare products will no longer be limited to just travel purchases. There is an opportunity for suncare products to become an important step in daily skin routines.
To discover more about the UK Suncare Market Report 2022, read our UK Hand, Body and Footcare Market Report 2022, or take a look at our Beauty and Personal Care Market Research Reports.
Brands: Beiersdorf (Nivea), Garnier, Hawaiian Tropic, Ultrasun, Bondi Sands, St. Moriz, Dove, Tanologist, Hello Sunday, Boots, Holland & Barrett, Tesco, Aldi (Lacura), Ultrasun, Skinny Tan, Germaine de Capuccini, Lancaster, Eucerin, Skingredients, Caudalie, UpCircle, Scence, Avant, Coola, Naked Sundays, Glow Recipe, Summer Fridays, Odyskin, SVR Laboratoire Dermatologique, Cot, L’Oréal, Korres Natural Products, Science of Skincare, Good Brands, La Biosthetique Marcel Contier, Isle of Paradise, Filter by Molly-Mae, Superdrug, Collistar.
Products: Sun protection, aftersun, sunless/self-tanning products.
This report, written by Shiyan Zering, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the UK suncare market and add expert context to the numbers.
Value sales of suncare products in 2022 continued to increase, surpassing pre-pandemic levels as a result of eased international travel restrictions post COVID-19 and the 2022 heatwave. The consumer’s heightened focus on skin health is making suncare an increasingly essential step in beauty/grooming routines. Meanwhile, as the cost-of-living crisis forces savvy shopping behaviours, value in all parameters will be at the forefront of purchase decisions. Brands can emphasise expertise and additional skin benefit claims to dissuade consumers from trading down.”
Shiyan Zering
BPC and OTC Research Analyst
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