Buy any two reports together for 10% off the total purchase price
Buy any three reports together for 15% off the total purchase price
Buy any four or more reports together for 20% off the total purchase price
"Explore emerging trends and territories within real consumer behaviour, obtaining actionable and predictive direction to drive winning innovation strategies."
Mikolaj Kaczorowski, Innovation Analyst
The insights in this report draw on Black Swan Data’s social prediction technology to surface detailed opportunity areas, known as Trend Territories, in the UK supplementary nutrition category, based on using AI to analyse millions of consumer conversations.
Think of a Trend Territory as a big-picture view of what consumers are genuinely excited about. Instead of getting lost in thousands of individual online comments, our Innovation Territories algorithm does the hard work for you. It listens to millions of consumer conversations and groups smaller, related topics into larger, more meaningful themes we call Trend Territories.
But it doesn’t stop there. The algorithm is designed to find the signals amongst the noise. It specifically focuses on trends that are either generating a lot of conversation or showing signs of rapid growth. We then analyze each one to rank them by their future potential.
This process gives you a clear and practical roadmap. You’ll see which trends have the momentum to act on right away and which promising ideas you should keep an eye on for future innovation. By looking at conversation volume and growth over the last two years, we provide the expert insight you need to make confident, forward-looking decisions.
Pay via credit card or invoice (net 30 payment terms)
We send a PDF and Powerpoint straight to your inbox. An interactive version of the report is also available on our online platform.
We provide the expert insights you need to make the right decisions and drive winning innovation.
View Sample PDF
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
