2022
9
UK Sustainability in Beauty and Personal Care Market Report 2022
2022-04-05T04:05:10+01:00
OX1100375
2195
150294
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Report
en_GB
“Although consumer awareness of environmental issues is a cause of anxiety, the proportion buying eco-friendly BPC products has not changed significantly in recent years. Consumer confusion and cynicism around green…

UK Sustainability in Beauty and Personal Care Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Sustainability in Beauty and Personal Care Market Report identifies consumers’ attitudes towards sustainable beauty and personal care products, purchase drivers and innovation in the sustainable beauty and personal care market. This report covers the sustainable beauty and personal care market size, market forecast, market segmentation and sustainable beauty trends.

Click here to view our German market research on Sustainability in Beauty & Personal Care 2022 (DE version).

Current Landscape of the Sustainable Beauty and Personal Care Market

The rising cost of living presents challenges and opportunities for the clean beauty and sustainable personal care market. Higher price points have been a barrier to the sustainable beauty and personal care market, meaning heightened price sensitivities could erode demand.

However, ethical beauty brands and manufacturers are faced with rising energy and raw materials costs which will likely ramp up eco-innovation to offset such pressures. Mintel’s sustainability market research indicates that incentives and rewards are the most likely way to effect positive change in consumer behaviours.

 

UK Sustainability in Beauty and Personal Care Market Share and Key Industry Trends

A lack of regulation represents the biggest threat to the clean beauty and sustainable personal care market. Beauty brands and manufacturers can exploit the blurred understanding of sustainability, which leads to perceptions of greenwashing, inconsistency between brands and consumer confusion.

However, increased innovation in refills and increased distribution of ethical beauty brands’ products will enhance consumer access to the sustainable beauty and personal care market. The rising cost of plastic will also encourage a positive change in terms of the BPC industry’s heavy reliance on the material.

  • 53% of UK shoppers have bought an eco-friendly beauty/ grooming product in the last 12 months.
  • 45% of UK consumers would be interested in a reward system for returning packaging.
  • 38% of beauty shoppers would be interested in refill pouches to decant into their empty products.
  • 80% of UK consumers agree that everyone has a personal responsibility to protect the environment.

 

Future Trends in the Sustainable Beauty and Personal Care Market

The biggest opportunity in the sustainable beauty and personal care market lies in the evolution of packaging, with an opportunity to enhance traditional concepts such as recycling and refill schemes for the next generation of users.

Convenience-led claims such as Recycle Ready will help to eliminate the ‘say-do’ gap for consumers who worry about sustainability but struggle to change their behaviours. Creating aspirational primary packaging that is worthy of being refilled will play a significant role in driving interest in refills.

To discover more about UK Sustainability in Beauty and Personal Care Market Report 2022, read our UK Everyday Sustainability Market Report 2022, or take a look at our extensive Beauty and Personal Care Market Research or our Sustainability Market Research.

 

Quickly Understand

  • Sustainable launch activity and innovation in the sustainable beauty and personal care market.
  • Sustainable behaviours adopted by consumers.
  • Purchase of ethical beauty brands and sustainable personal care products.
  • Usage of and interest in using clean beauty refill concepts and addresses barriers to entry.
  • Attitudes towards sustainability in beauty and personal care.
  • Explores sustainable beauty and personal care market size and clean beauty market share.

 

Covered in this Report

Products: Deodorants, facial skincare, fragrances, shaving and hair removal products, body and skincare products, cosmetics, and haircare.

Brands:  LVHM, Coty, L’Oréal, Estée Lauder, Revolution Beauty, Natura & Co., Marks and Spencer, Unilever, Shiseido, Jeffree Star Cosmetics, Gucci, The Hut Group, Baylis & Harding, Skin & Tonic, MAC, Gillette, Superdrug, Garnier, Boots, Bulldog, Radox, Carex, REN Clean Skincare, Biossance, Caudalie, Herbivore, YOUTH TO THE PEOPLE, Zara, TRESemmé, Elvive, Wella Professionals, Klorane, Head & Shoulder, Morrisons, L’Occitane, Sainsbury’s, Habitat, Mrs Hinch, Maybelline, TerraCycle.

 

Expert Analysis from a Specialist in the BPC Industry

This report, written by Samantha Dover, a leading analyst in the BPC market, delivers in-depth commentary and analysis to highlight current trends in the sustainable beauty and personal care market and add expert context to the numbers.

Although consumer awareness of environmental issues is a cause of anxiety, the proportion buying eco-friendly BPC products has not changed significantly in recent years. Consumer confusion and cynicism around green claims underpin this, highlighting the need for universal industry standards and regulation around eco claims, particularly as many also defer eco responsibility to the big beauty brands. However, the rising cost of living presents an opportunity to redirect consumers onto a greener path by engaging them with financial incentives.”

Samantha Dover
Category Director – BPC

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

      • Figure 1: Outlook for sustainability in beauty and personal care, 2022-26
    • The market
    • Eco innovation has created a new baseline in everyday products
      • Figure 2: New product launches with ethical and environmental claims* in the UK BPC category, 2017-21
    • Rising innovation in refills driven by plastic price and prohibition
      • Figure 3: New product launches in the ethical/environmental* BPC category with refill/refillable claims, 2027-21
    • Companies and brands
    • Consumers are forced to determine their own eco priorities
      • Figure 4: New product launches with ethical and environmental claims* in the UK BPC category, by top 10 ultimate companies, 2021
    • The consumer
    • Consumers reuse and recycle, but fewer are prepared to reduce
      • Figure 5: Frequency of practising sustainable habits, 2021
    • Consumers look to brands to clean up the impact of beauty products
      • Figure 6: Net of purchase of eco-friendly and regular beauty and personal care products, 2021
    • Innovation influences green BPC purchase habits
      • Figure 7: Purchase of eco-friendly beauty and personal care products, 2021
    • Rising cost of living drives consumers to seek reward
      • Figure 8: Usage of and interest in BPC refill concepts, 2021
    • Lack of availability key obstacle to use of refill concepts
      • Figure 9: Reasons for not using/being interested in BPC refill concepts, 2021
    • Lack of regulation erodes consumer perceptions of green BPC
      • Figure 10: Attitudes towards sustainability in BPC, 2021
  3. Issues and Insights

    • Rising cost of living can trigger sustainable behaviours
    • Increased cost of plastic refocuses attention on refills
    • Sincere labelling can address consumer confusion
  4. Market Drivers

    • Post-Brexit regulation and legislations
    • Record price of plastic drives sustainable innovation
    • Commitments to reduce plastic waste continue
    • Reforms aim to reduce landfill
    • Recycle Ready packaging to simplify post-use impact
    • Labelling loopholes see brands cash in on halo effect
      • Figure 11: Awareness of BPC ethical certifications, 2021
    • Post-life impact gains importance
    • Palm oil raises issues of eco and social sustainability
    • Lack of regulation feeds perception of greenwashing
    • An ageing population calls for relevant green BPC innovation
      • Figure 12: UK population estimates and projections, 2015-25
    • The conflict in Ukraine will hurt the UK economy
    • Inflation is the key concern for 2022 for consumers, brands and the economy
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 13: Household financial wellbeing index, 2016-22
    • …and concerns over inflation are coming to the fore
      • Figure 14: Consumer concerns about household finances, 2021-22
  5. Launch Activity and Innovation

    • Taking advantage of shades of green to increase eco NPD
      • Figure 15: New product launches with ethical and environmental claims* in the UK beauty and personal care category, 2017-21
    • QR codes offer shortcut to consumer clarity
    • Eco launches become baseline in everyday products
      • Figure 16: New product launches with ethical/environmental claims*, by sub-category, 2017-21
    • Sustainability claims reach saturation point in some sectors
    • Eco beauty gets a makeover inside and out
      • Figure 17: Fastest-growing claims in ethical and environmental* BPC, 2020-21
    • Guilt-free beauty zooms in on environmental fate
    • Biodegradability still the preserve of prestige products
      • Figure 18: Baylis & Harding natural hand wash, 2021
    • Opportunities exist for companies to take the lead in certain claims
      • Figure 19: New product launches with ethical and environmental claims* in the UK beauty and personal care category, top 10 companies and others, 2021
    • Free-from focus adds to confusion
      • Figure 20: Skin & Tonic Get Up & Glow Jelly Cleanser, 2021
    • Innovation in refills helps increase accessibility
      • Figure 21: NPD in ethical/environmental* BPC products with refill/refillable claims, 2017-21
    • Drive desire to refill with thoughtful packaging design
  6. Sustainable Behaviours

    • Consumers reuse and recycle, but don’t reduce
      • Figure 22: Frequency of practising sustainable behaviours, 2021
    • Lifestyles and living arrangements impact behaviours
      • Figure 23: Net participation in sustainable behaviours*, by age, 2021
  7. Purchase of Eco-friendly Beauty and Personal Care

    • Manufacturers, not consumers drive uptick in eco beauty
      • Figure 24: Net of purchase of eco-friendly beauty and personal care products, 2021
    • Consumers buying a limited repertoire of eco beauty products
      • Figure 25: Purchase repertoire of eco-friendly and regular beauty and personal care products, 2021
    • Younger shoppers more likely to buy green beauty
      • Figure 26: Net purchase of eco-friendly beauty and personal care products, by age, 2021
    • Green BPC purchase is linked to NPD
      • Figure 27: Purchase of eco-friendly beauty and personal care products, 2021
  8. Usage of and Interest in BPC Refill Concepts

    • Packaging design can enhance refill appeal
      • Figure 28: Net usage of and interest in select BPC refill concepts, 2021
    • Boost consumer participation through incentives
    • Convenience still a primary barrier
      • Figure 29: Usage of and interest in select BPC refill concepts, 2021
    • Women want to be rewarded for their efforts
    • Reimagine refill services with online shoppers in mind
    • Tout value propositions to boost in-store refills
      • Figure 30: Interest in in-store refill stations where I can refill empty product, by financial confidence, 2021
  9. BPC Refill Barriers to Entry

    • Lifestyle positioning to enhance appeal of refills
      • Figure 31: Reasons for not using/being interested in BPC refill concepts, 2021
    • Make refills financially rewarding to boost brand profits
  10. Attitudes towards Sustainability

    • Drive change with convenient eco solutions
      • Figure 32: Attitudes towards sustainability, 2021
    • Help parents address eco anxieties
    • Standardisation can address green gimmicks and consumer confusion
      • Figure 33: Attitudes towards sustainability in BPC, 2021
    • Shoppers place onus on big brands to make an impact
  11. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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