The UK Sustainability in Beauty and Personal Care Market Report identifies consumers’ attitudes towards sustainable beauty and personal care products, market outlook and innovation in the sustainable beauty and personal care market. Get a 360° view of sustainability in the UK Beauty and Personal Care market, and align your business strategy with the needs of your audience.
Key Issues Covered in this Report
- The impact of the cost-of-living crisis on sustainability as a purchase priority.
- Consumer expectations of a sustainability beauty/grooming brand and what actions differentiate.
- How brands can ensure marketing and products respond to the sustainable behaviours practised by consumers, such as recycling and water usage monitoring.
- How launch activity compares to consumer interest in and use of refillable BPC products.
- Consumer attitudes towards the rise in sustainability claims and how these impact purchase decisions.
Do you want strategic insight into your global sustainability message?
The much-anticipated Global Outlook on Sustainability: A Consumer Study 2024-25 is now available to order. Covering 10,000 respondents from 10 leading economies, this report gives insights and inspiration on how best to position and position and prioritise your brands’ products. Download your copy today.
Sustainability in Beauty and Personal Care – Current Landscape
As ethical and environmental claims have grown in prevalence, they have become a consumer expectation in the UK beauty and personal care market. Almost two-thirds of consumers think a beauty or grooming brand needs to use sustainable packaging in order to be considered sustainable.
However, during the ongoing cost-of-living crisis, cost has become a priority for consumers. Brands using sustainable claims to prove a product’s value, for example cheaper refill packs, will stand out in the market.
Sustainable Beauty and Personal Care – Innovation Opportunities
The solid format has entered the mainstream in beauty and personal care. These are a good sustainable option as they require less packaging and remove the need for plastic. However, consumers are hesitant to change their grooming routines and embrace solids. Brands adding a point of difference beyond sustainability claims can ease consumers into using the format. For example, highlighting how these products are ideal for travel, or minimising bathroom clutter would appeal to consumers.
Purchase our full report to discover more innovation and marketing opportunities in the sustainable beauty and personal care industry. Readers of this report may also be interested in Mintel’s Global Outlook on Sustainability.
Expert Analysis from an Industry Specialist
This report, written by Georgia Stafford, a leading Beauty and Personal Care analyst, delivers in-depth commentary and analysis to highlight current trends in the sustainable beauty and personal care market and add expert context to the numbers.
Consumers expect beauty/grooming companies to be sustainable, but with so much distrust in claims, building trust with transparency is important.
Georgia Stafford
Beauty & Personal Care Analyst
Collapse All
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- Key issues covered in this Report
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Executive Summary
- Opportunities for the sustainable BPC market
- Market dynamics and outlook
- What consumers want and why
- Graph 1: usage of and interest in select refillable beauty/grooming products, 2023
- Innovation and marketing
- Graph 2: BPC launch activity featuring ethical and environmental claims, 2018-23
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Market Dynamics
- Macro-economic factors
- Graph 3: the financial wellbeing index, 2016-23
- Graph 4: the financial confidence index, 2016-23
- Social, environmental and legal factors
- Graph 5: awareness* of select beauty concepts, 2023
- Graph 6: awareness of select ethical certifications, 2022
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What Consumers Want and Why
- What beauty/grooming brands need to do to be considered sustainable
- Graph 7: what beauty/grooming brands need to do to be considered sustainable, 2023
- Sustainable beauty/grooming behaviours practised
- Graph 8: sustainable beauty/grooming behaviours practised in the last 12 months, 2023
- Graph 9: % of adults who have paid more for a sustainable beauty/grooming product, by age, 2023
- Methods used to research how sustainable a beauty/grooming brand is
- Graph 10: methods used to research how sustainable a beauty/grooming brand is in the last 12 months, 2023
- Graph 11: methods used to research how sustainable a beauty/grooming brand is in the last 12 months, by age, 2023
- Graph 12: repertoire of methods used to research how sustainable a beauty/grooming brand is in the last 12 months, by parental status, 2023
- Usage of and interest in refillable beauty/grooming products
- Graph 13: usage of and interest in refillable beauty/grooming products, 2023
- Graph 14: repertoire of refillable beauty/grooming products used, 2023
- Attitudes towards sustainability in beauty and grooming
- Graph 15: attitudes towards sustainability communications in BPC, 2023
- Graph 16: attitudes towards product sustainability in BPC, 2023
- Graph 17: attitudes towards personal responsibility regarding sustainability in BPC, 2023
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Innovation And Marketing Trends
- Launch activity and innovation
- Graph 18: BPC launch activity featuring ethical and environmental claims, 2018-23
- Graph 19: percentage point increase of claim categories in BPC launch activity, 2018-23
- Graph 20: percentage point increase of sustainable claims in BPC launch activity, 2018-23
- Graph 21: BPC launch activity featuring ethical and environmental claims, by beauty price positioning, 2023
- Graph 22: BPC launch activity featuring ethical and environmental claims, by ultimate company, 2022
- Graph 23: BPC launch activity featuring ethical and environmental claims, by category, 2018-22
- Advertising and marketing activity
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
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