2023
9
UK Sustainability in Foodservice Market Report 2023
2023-08-01T04:08:13+01:00
OX1155131
2195
165431
[{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"},{"name":"Sustainability","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/sustainability"}]
Report
en_GB
“The rising cost of living is making it more difficult for consumers to prioritise sustainability, as consumers are more likely to cut back on non-essential spending, such as sustainable food…

UK Sustainability in Foodservice Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and secure future growth for your business with Mintel’s UK Sustainability in Foodservice Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. 

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Insights Provided in this Report

  • Impact of the rising cost of living on sustainability in foodservice.
  • Importance of sustainability against other purchase drivers.
  • Setting priorities and identifying barriers for sustainability in foodservice.
  • Consumer attitudes towards sustainability in foodservice.
  • Spotlight on leading foodservice operators and environmental organisations.

UK Sustainability in Foodservice – Where are we now?

Consumers are increasingly aware of the environmental impacts of their food choices, and they are more likely to try new concepts that are sustainable. Some UK foodservice operators are already trialling sustainable practices, such as reusable packaging schemes, nose-to-tail cooking, and local sourcing. However, these practices are not yet widespread.

Sustainability in UK Foodservice – What’s next?

The cost-of-living crisis is threatening sustainable behaviours. Although consumers are motivated by the environmental benefits of sustainable food choices, the income squeeze is making it more difficult for them to prioritise sustainability. This means that people will need an extra incentive in order to purchase sustainably, for instance through money off items when bringing their own food and drink containers. A scheme for customers to use and return food and drink containers would appeal to 61% of consumers who agree that reusable food containers are more sustainable than cardboard packaging.

Consumers are more likely to trust foodservice brands that are transparent about their sustainability goals and progress. Over a third of consumers agree that it is hard to trust environmentally-friendly claims. They want to know that brands are taking sustainability seriously, and they are more likely to trust businesses that have met rigorous standards for sustainability.

Purchase our full report to learn more about Sustainability in UK Foodservice including barriers to sustainability, consumer attitudes and the latest launch activity and innovation.

More About this Report

This Report explores consumers’ attitudes and behaviours relating to sustainability within the foodservice market, which includes eating and drinking in pubs, restaurants/outlets, cafés and coffee shops, as well as ordering food for takeaway/home delivery. Market developments related to sustainability regarding food and drink packaging in the retail sector fall outside the scope of this Report, and are discussed in Mintel’s UK Attitudes Towards Drinks Packaging 2023 and UK Attitudes Towards Food Packaging 2023.

Expert Analysis from a Foodservice Specialist

This report, written by Trish Caddy, a leading foodservice analyst, delivers in-depth commentary and analysis to highlight current trends in foodservice sustainability.

The rising cost of living is making it more difficult for consumers to prioritise sustainability, as consumers are more likely to cut back on non-essential spending, such as sustainable food choices, in order to save money. This means that foodservice operators will need to offer incentives to consumers to eat out sustainably, such as discounts on unsold food or money off items when bringing their own food and drink containers.

Trish Caddy - Research AnalystTrish Caddy
Principal Analyst – Foodservice

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The outlook for sustainability in foodservice
              • Now
                • Next
                  • Future
                    • The market
                      • Cost of living threatens sustainable behaviours
                        • Plea to save businesses from the energy crisis
                          • Companies and brands
                            • Vertical farming takes root
                              • Carbon ratings are on the table
                                • Well-thought-out reusable schemes
                                  • The consumer
                                    • Strong divide between dine-in and takeaway consumer groups
                                      • Figure 1: Participation in foodservices, 2023
                                    • Sustainable and ethical dining gaining traction among younger diners
                                      • Figure 2: Factors consumers’ prioritise when deciding where to eat out/order a takeaway from, 2023
                                    • Suspicions of greenwashing
                                      • Figure 3: Barriers to sustainable behaviour, 2023
                                    • Waste reduction is perceived as key to sustainability
                                      • Figure 4: Sustainability initiatives that consumers would like foodservice brands to prioritise, 2023
                                    • Transparency builds trust between foodservices and consumers
                                      • Figure 5: Attitudes towards sustainability in foodservice, 2023
                                  • Issues and Insights

                                    • Menu engineering centred around sustainability
                                      • Sustainable packaging in foodservice
                                        • Reducing waste and costs whilst contributing to a greener future
                                        • Market Drivers

                                          • Commitment to halving the UK’s per capita food waste by 2030
                                            • Ban on single-use plastic
                                              • UKHospitality backs proposals for a UK-wide deposit return scheme
                                                • UK Government called to do more
                                                  • Double land-farming climate ambition to hit targets
                                                    • Calls to provide coffee farmers with financial support
                                                      • Cost of living threatens sustainable behaviours
                                                        • Plea for urgent action to save businesses from the energy crisis
                                                        • Launch Activity and Innovation

                                                          • Carbon footprint
                                                            • Vertical farming
                                                              • Carbon ratings
                                                                • Nose-to-tail
                                                                  • Regenerative farming
                                                                    • Food waste
                                                                        • Figure 6: Fight food waste Friday lunch menu by Eight, 2023
                                                                      • Energy
                                                                        • Packaging
                                                                          • Reusable schemes
                                                                            • Recyclables
                                                                              • Compostables
                                                                                • Figure 7: PRM Waste Systems x Planglow Bio-Processor
                                                                              • Greener venues
                                                                                  • Figure 8: Starbucks Global Greener Stores Framework
                                                                                • New vegans
                                                                                  • Figure 9: Meat alternative that uses discarded seed solids as its protein base, by More Foods
                                                                              • Organisations

                                                                                • Accreditations and Resources
                                                                                  • Sustainable Restaurant Association (SRA)
                                                                                    • Zero Carbon Forum
                                                                                        • Figure 10: ‘Save While You Sleep’ programme by Zero Carbon Forum
                                                                                      • B Corps
                                                                                        • Science Based Targets initiative (SBTi)
                                                                                          • The Marine Stewardship Council (MSC)
                                                                                            • Footprint Awards
                                                                                              • BII Sustainability Champion Award
                                                                                                • The Drinks Sustainability Awards
                                                                                                  • Michelin Green Star
                                                                                                    • Race to Net Zero
                                                                                                      • Carbon Free Dining
                                                                                                        • Klimato
                                                                                                          • Nutritics
                                                                                                            • Ark of Taste programme
                                                                                                              • Selected company-specific roadmaps
                                                                                                                • Greene King
                                                                                                                  • Admiral Taverns
                                                                                                                    • Azzuri Group
                                                                                                                      • Punch Bars and Pubs
                                                                                                                        • Carlsberg Marston’s Brewing Company (CMBC)
                                                                                                                          • Parkdean Resorts
                                                                                                                            • QHotels
                                                                                                                              • Star Pubs & Bars
                                                                                                                                • C&C Group
                                                                                                                                  • UberEats
                                                                                                                                  • Foodservice Participation

                                                                                                                                    • Strong divide between dine-in and takeaway consumer groups
                                                                                                                                        • Figure 11: Participation in foodservices, 2023
                                                                                                                                    • Importance of Sustainability vs Other Factors

                                                                                                                                      • Sustainable and ethical dining gaining traction among younger diners
                                                                                                                                        • Figure 12: Factors consumers’ prioritise when deciding where to eat out/order a takeaway from, 2023
                                                                                                                                      • Canteen consumers want green credentials on menu the most
                                                                                                                                          • Figure 13: Participation in foodservices, by environmental friendliness as a priority, 2023
                                                                                                                                      • Sustainability Barriers

                                                                                                                                        • Suspicions of greenwashing
                                                                                                                                            • Figure 14: Barriers to sustainable behaviour, 2023
                                                                                                                                          • Habits die hard
                                                                                                                                            • Lack of awareness
                                                                                                                                              • Deterred by costs
                                                                                                                                                • Sustainable isn’t accessible
                                                                                                                                                • Sustainability Priorities

                                                                                                                                                  • Waste reduction is perceived as key to sustainability
                                                                                                                                                    • Figure 15: Sustainability initiatives that consumers would like foodservice brands to prioritise, 2023
                                                                                                                                                  • Older consumers most likely to prioritise animal welfare and local sourcing
                                                                                                                                                    • Scope for supporting biodiversity and improving energy efficiency
                                                                                                                                                      • Carbon labelling and vegan options are still new and niche concepts
                                                                                                                                                          • Figure 16: Expectation on sustainability in foodservice, by participation in counter service restaurants, 2023
                                                                                                                                                        • Counter service restaurants more likely to prioritise food and packaging waste
                                                                                                                                                        • Sustainability Attitudes

                                                                                                                                                          • Transparency builds trust between foodservices and consumers
                                                                                                                                                              • Figure 17: Attitudes towards sustainability in foodservice, 2023
                                                                                                                                                            • Reusable packaging schemes are a more affordable way to reduce waste
                                                                                                                                                              • Figure 18: Attitudes towards sustainability in foodservice, 2023
                                                                                                                                                            • Food scraps are more appealing than eating insects
                                                                                                                                                              • Feel-good factors broaden appeal of sustainability in foodservice
                                                                                                                                                                  • Figure 19: Attitudes towards sustainability in foodservice, 2023
                                                                                                                                                              • Sustainability in Foodservice Consumer Segmentation

                                                                                                                                                                  • Figure 20: Sustainability in foodservice consumer segmentation – cluster analysis, 2023
                                                                                                                                                                • Typical characteristics of each group
                                                                                                                                                                  • Eco Newbies
                                                                                                                                                                    • Eco Friendlies
                                                                                                                                                                      • Eco Realists
                                                                                                                                                                        • Eco Stimulus
                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                            • Abbreviations
                                                                                                                                                                              • Definitions
                                                                                                                                                                                • Carbon emissions
                                                                                                                                                                                  • EPC ratings
                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                      • Cluster analysis group definitions
                                                                                                                                                                                        • Awareness
                                                                                                                                                                                          • Incentives
                                                                                                                                                                                            • Information gaps
                                                                                                                                                                                              • Cost-concerns

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