UK Sustainability in Household Care Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s UK Sustainability in Household Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest eco-friendly cleaning products market research, trends and consumer behaviours affecting your business. Get a 360° view of the sustainable household cleaning market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• Current launch activity for eco-friendly cleaning products, and opportunities for innovation in the future.
• How concerned consumers are about the environment.
• Purchases of eco-friendly cleaning products and regular household care products.
• The barriers to buying eco-friendly cleaning products.
• How consumers rate eco-friendly claims by importance.
• How consumers feel about sustainability in household care.

Do you want strategic insight into your global sustainability message?

The much-anticipated Global Outlook on Sustainability: A Consumer Study 2024-25 is now available to order. Covering 10,000 respondents from 10 leading economies, this report gives insights and inspiration on how best to position and position and prioritise your brands’ products. Download your copy today. Download your copy today.

Sustainability in Household Care Market: Current Outlook

The cost of living crisis has placed sustainability lower down on consumer’s agenda and purchases are being more heavily scrutinised for value. Helping consumers feel good about reducing their energy usage through sustainability messages will help put sustainability back on the agenda as financial situations improve.

• Sustainability in household care market statistic: 61% of consumers agree that the biggest barrier to buying eco-friendly cleaning products is their expense.

Sustainable Household Cleaning Market: Opportunities and Trends

Convenience vs. sustainability

Sustainability alone will not be enough to attract demand; consumers will always prioritise convenience ahead of it. Brands will need to highlight the convenience of buying eco-friendly products without requiring much effort and speak to the widely common view that brands need to do the work to make consumers’ lives sustainable.

• Eco-friendly cleaning products challenge: 36% of consumers believe that convenience is more important than sustainability.

Empower consumers to act and buy sustainably

Consumers want to feel empowered and confident that their sustainable behaviours are making a difference, yet the majority struggle to know the environmental impact of their household chores. Brands can give confidence to consumer efforts by detailing the full product lifecycle and help consumers take a more active role by gamifying the process.

• Sustainable household cleaning market challenge: 34% are discouraged from buying eco-friendly products because it’s difficult to know which products are truly eco-friendly.

Purchase our UK Sustainability in Household Care Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities.  Readers of this report may also be interested in our UK Everyday Sustainability Market Report 2023.

Brands Featured in the Full Report

Wilton, Greener Cleaner, SC Johnson, Spontex, Michel Design Works, Sainsbury’s, Andrex.

Additional Features Included with Your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights from a Research Analyst

This report, written by Nikita Shergill, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the sustainable household cleaning market and add expert context to the numbers.

Living situations can determine how eco-friendly household care routines are. Encourage community bonds, and support resource sharing with new cleaning lifestyles.

Nikita Shergill
Research Analyst