2022
9
UK Sustainability in Travel Market Report 2022
2022-04-14T04:04:45+01:00
OX1102655
2195
150516
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"},{"name":"Sustainability","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/sustainability"}]
Report
en_GB
“As brands compete closely on price, product and ease of booking, an ethical reputation can be a key point of differentiation. The ‘next normal’ will see consumers demand an increased…

UK Sustainability in Travel Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Sustainability in Travel Market Report identifies consumers’ behavioural changes towards ethical travel, purchase drivers when choosing a travel company and the impact of the cost of living crisis on the UK holiday market. This report covers the sustainable tourism market size, market forecast, market segmentation and industry trends in the UK sustainable travel market.

 

Current Landscape of the Sustainable Travel Market

Lockdowns have made consumers more mindful of their environmental impact, which has increased the willingness of consumers to take personal action to improve their travelling habits. As brands in the UK holiday market compete closely on price, product and ease of booking, an ethical travel reputation can be a key point of differentiation.

However, the rising cost of living poses a significant threat to the sustainable tourism market. Some consumers will be forced to cut back on holidays with price remaining at the forefront of consumers’ decision-making when booking trips, instead of environmental concerns.

 

UK Sustainable Travel Trends and Sustainable Tourism Market Share

Mintel’s sustainable tourism market research identifies that once consumers return to holidaying overseas, many will look for ways to minimise their environmental impact and demand an increased standard of sustainability transparency.

Recycling is considered the most important issue that the sustainable travel market should tackle. There are opportunities for brands in the UK holiday market to work together with governments and environmental organisations to introduce bans, implement reduce, reuse and recycle schemes and start campaigns that raise awareness to help prevent waste from getting into the natural environment.

  • 75% of Brits want to do more to minimise their impact on the environment whilst travelling.
  • 28% of UK adults agree that the environment is of higher priority to them now compared to before the pandemic outbreak.
  • 73% of travellers have stayed in or are interested in staying in eco-friendly accommodation.
  • 68% of UK consumers have or would be interested in taking part in a nature-based activity.

 

Future Trends in the UK Sustainable Tourism Market

Mintel’s sustainable tourism market research pinpoints that the increased awareness surrounding carbon footprints will boost rail services and other eco-friendlier transit options like electric and hybrid vehicles. There is a growing opinion that the UK travel market should aim to be carbon-negative since carbon offsets are no longer enough.

While it is easy for consumers to find websites and tools that help them to compare the price of holidays, it is not so easy for consumers to compare the environmental impact of different trips. Mintel’s research shows that greater transparency on this front would encourage more people to consider ethical travel options.

To discover more about the UK Sustainability in Travel Market Report, read our UK Everyday Sustainability Market Report 2022, or take a look at our other Holidays and Travel Market Research.

 

Quickly Understand

  • Impact of COVID-19 on the UK holiday market and travellers’ priorities.
  • Holidaying intentions and likely behavioural changes for 2022 and beyond.
  • Purchase drivers when choosing companies in the sustainable tourism market.
  • Environmental and ethical factors that consumers would like to see prioritised in the sustainable travel market.
  • Opportunities to encourage ethical travel and sustainable travel trends.
  • Explores sustainable tourism market size and sustainable tourism market share.

 

Covered in this Report

Brands:  Lumo, Swiss FeFederalailways, Byway, carbonfund.org, Climeworks, Tomorrow’s Air, Offsetra, TreadRight Foundation, Jet2Holidays, Google Flights, EcoPassanger, British Airways, Cape Air, Silversea, Wizz Air, Green Motion, Unibuss, Renfe, Orient Express, Raithwaite Sandsend, Tui, ToursByLocals, Intercontinental Hotels Group, Nighthet, Relief Riders, Siringit Migration Camp.

 

Expert Analysis from a Specialist in the Travel Industry

This report, written by Grace Alexander, a leading analyst in the travel industry, delivers in-depth commentary and analysis to highlight current sustainable travel trends in the sustainable tourism market and add expert context to the numbers.

“As brands compete closely on price, product and ease of booking, an ethical reputation can be a key point of differentiation. The ‘next normal’ will see consumers demand an increased standard of sustainability transparency, where travel companies are expected to provide information proving exactly how they are working towards climate-positivity.”

Grace Alexander
Market Research Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for the UK travel market
      • Figure 1: Category outlook, 2022-27
    • The market
    • Value of overseas holiday market expected to recover by 2024
      • Figure 2: COVID-19 scenario forecasts for the value of domestic holidays taken by British residents, 2016-26*
      • Figure 3: COVID-19 scenario forecasts for the value* of overseas holidays taken by UK residents, 2016-26
    • Increased cost of living will put pressure on sustainable travel
    • Lockdowns highlight environmental concerns but there is still a value-action gap when it comes to holidays
    • Companies and brands
    • Shift from carbon-neutral to climate-positivity
    • Plant-based travel
    • Slow travel
    • The consumer
    • Demand for overseas trips will increase as restrictions ease
      • Figure 4: Destinations visited for a holiday vs intentions to visit, 2022
    • Significant consumer interest in sustainable travel
      • Figure 5: Sustainable travel attitudes and behaviours, 2022
    • Consumers are highly price-driven
      • Figure 6: Main reasons for choosing travel company, 2020 and 2022
    • Immersion in local culture
      • Figure 7: Sustainable travel activities, 2020 and 2022
    • Tackling waste seen as biggest ethical travel priority
      • Figure 8: Sustainable travel priorities, 2019-22
    • Consumers are increasingly carbon-conscious
      • Figure 9: Attitudes towards carbon emissions and policy of travel companies, 2022
    • Nearly one in 10 are ‘hard ethical travellers’
      • Figure 10: Sustainable traveller segments, 2022
  3. Issues and Insights

    • Rise of ethical consumerism
    • Travellers want to support and experience the locals’ life
    • Sustainability priorities
    • Reducing waste is top of consumers’ agenda…
    • …but overcrowding will come back to the forefront of people’s minds
    • Consumers increasingly carbon-conscious
  4. Market Drivers

    • Value of overseas holiday market expected to recover by 2024
      • Figure 11: COVID-19 scenario forecasts for the value of domestic holidays taken by British residents, 2016-26*
      • Figure 12: COVID-19 scenario forecasts for the value* of overseas holidays taken by UK residents, 2016-26
    • Consumers are demanding more eco-conscious travel choices
    • Increased cost of living will put pressure on sustainable travel
    • Climate emergency
    • Net zero by 2050 commitment
    • Aviation and carbon-offsetting policies
    • Confusion surrounding ethical labelling and certification
    • Over-tourism and tourism tax
  5. Launch Activity and Innovation

    • Aviation companies reducing carbon emissions
    • Greener fuel alternatives from transit companies
    • Promoting public transport
    • Slow travel makes the journey part of the holiday experience
    • Plant-based travel
    • Tackling waste
    • Like a local
  6. Holidaying Intentions

    • Cautious consumers stay closer to home
      • Figure 13: Destinations visited for a holiday vs intentions to visit, 2022
    • Demand for overseas trips increases as restrictions ease
  7. Purchase Drivers

    • Consumers remain highly price-driven
      • Figure 14: Main reasons for choosing travel company, 2020 and 2022
    • Environmental policies influence one in eight consumers
      • Figure 15: Environmental policy as main reason for choosing travel company, by age, 2022
    • Digital tools to help consumers choose
      • Figure 16: Interest in tool that allows comparison of environmental impact of taking different holidays, by age, 2022
  8. Sustainable Travel Intentions and Behaviours

    • Value-action gap when it comes to ethical travel
      • Figure 17: Sustainable travel attitudes and behaviours, 2022
    • Significant interest in sustainability comparison tools
  9. Consumer Priorities for Sustainable Travel

    • Recycling and tackling food waste are leading priorities for travellers
      • Figure 18: Sustainable travel priorities, 2019-22
    • Tackling overcrowding is less of an issue
  10. Attitudes towards Sustainable Travel

    • Brands need to shift from carbon-neutral to climate-positivity
      • Figure 19: Attitudes towards carbon emissions and policy of travel companies, 2022
  11. Sustainable Travel Activities

    • Emphasise the added benefits of sustainable travel
      • Figure 20: Sustainable travel activities, 2022
    • Train transit
      • Figure 21: Attitudes and behaviours towards train transit, by age, 2022
    • Consumers want to immerse themselves in local culture
      • Figure 22: Interest in local experiences at holiday destination, 2022
    • Voluntourism
    • Plant-based holidays
      • Figure 23: Interest in staying at holiday accommodation where all the food and drink offered is vegan/plant-based, by generation, 2022
    • Back to nature
      • Figure 24: Interest in sustainable holiday activities, 2022
  12. Sustainable Traveller Segments

      • Figure 25: Sustainable traveller segments, 2022
    • Hard ethical travellers
    • Soft ethical travellers
    • Wannabe ethical travellers
    • Non-ethical travellers
  13. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

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