2022
9
UK Tableware and Cookware Market Report 2022
2022-12-03T03:05:57+00:00
OX1100607
2195
158171
[{"name":"Household and Home","url":"https:\/\/store.mintel.com\/industries\/household-home"}]
Report
en_GB
"Continued growth in the tableware/cookware sector comes on the back of elevated levels of home cooking boosted by the pandemic. Consumers also had the added incentive in continuing to upskill…

UK Tableware and Cookware Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Tableware and Cookware Market Report identifies consumers’ preferences and purchasing habits for kitchenware products, leading retailers and the impact of the cost of living crisis on the tableware and cookware market. This report covers the UK cookware and tableware market size, market forecast, market segmentation and trends in the UK kitchenware market.

 

UK Kitchenware Market Landscape

The cost of living crisis has exacerbated the demand divide in the tableware and cookware market. The demand is split between those upscaling purchases as they cook more meals at home due to rising eating-out costs and those delaying or limiting spending on the home to the essentials as financial pressures build.

 

UK Cookware and Tableware Market Size and Industry Statistics

The elevated levels of home cooking that the pandemic and flexible working conditions helped boost have facilitated demand in the cookware market. Consumers are looking to develop these newly gained culinary skills alongside healthier lifestyle choices, meaning that some consumers are moving some of their disposable income back into the kitchenware market. While this may provide the cookware and tableware market with some level of insulation, kitchenware products are replacement-driven and tighter budgets are expected to slow demand.

  • UK tableware market size: During 2022, growth in the cookware and tableware market continued and estimated consumer spending was up 2.9%.
  • 67% of UK adults are encouraged to cook more meals at home because of rising living costs.
  • 73% of consumers working from a mix of home and office locations bought tableware and/or cookware items in the past 12 months.
  • 59% of Brits have postponed buying new cookware and/or tableware because of the cost-of-living crisis.

 

Future Kitchenware Market Trends

With more home cooking and baking set to drive the tableware and cookware market forward, wider health and wellbeing trends will also help the industry grow. There is also a growing awareness of environmental and sustainability concerns with consumers opting for plastic-free items as concerns of both the planet and health fuel interest in sustainable options.

Growth in the tableware and cookware market will be linked to retailers’ efforts in supporting the aforementioned health and environmental concerns – whilst also empowering home cooks to upskill cooking abilities and encourage trade-ups.

To discover more about the UK Tableware and Cookware Market Report 2022, read our UK Attitudes Towards Cooking in the Home Market Report 2022, or take a look at our Technology Market Research Reports.

 

Quickly Understand

  • Impact of the rising cost of living crisis on the tableware market and cookware market.
  • Examines consumers who buy cookware and tableware and where they purchase kitchenware products.
  • Explores how much consumers are willing to spend on tableware and cookware products.
  • Factors that would encourage consumers buying one kitchenware product over another.
  • Examines the tableware market size and the cookware market size.

 

Covered in this Report

Brands: Tesco, Aldi, Sainsbury’s, Lakeland, Gordon Ramsey, Snapchat, Mindful Chef, Waitrose, AromaWorks, Portmeirion, Tasty, Caraway, Le Creuset, IKEA, John Lewis, H&M, Dolce & Gabbana, Asda, Gino D’Acampo, Primark, Ocado, Victoria Eggs, Emma Bridgewater.

Products: Drinkware, crocker, table accessories, oven-to-tableware, cutlery, saucepans, frying pans, casserole dishes, kitchen knives and utensils, baking/oven tins, and kitchen accessories.

 

Expert Analysis from a Specialist in the House & Home Sector

This report, written by Emily Viberg, a leading analyst in the House & Home sector, delivers in-depth commentary and analysis to highlight current trends in the tableware and cookware market and add expert context to the numbers.

Continued growth in the cookware and tableware market comes on the back of elevated levels of home cooking boosted by the pandemic. Consumers also had the added incentive in continuing to upskill their cooking and baking skills as a means to save money in the face of an economic crisis. Along with wider health and wellness trends set to boost interest in cooking meals from scratch, the tableware and cookware market is set to benefit from consumers moving spend back into the home – all of which will help insulate the sector from significant cutbacks in wider non-essential categories.”

Emily Viberg
Retail Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for tableware and cookware
              • Figure 1: Category outlook, 2022-27
            • The market
              • Growth in the market slowed by cost-of-living crisis
                • Figure 2: Market forecast for tableware and cookware, 2017-27
              • Tableware has the largest share but slowed as spend moved out of the home
                • Figure 3: Market segmentation, table and cookware, 2021
              • Cooking meals from scratch to help save money
                • Figure 4: Type of evening meal prepared most often in households, 2018-21
              • Companies and brands
                • Discounters take on cookware specialists
                  • Figure 5: Aldi’s pumpkin-shaped casserole, 2022
                • Crowded market with chefs launching own ranges
                  • The consumer
                    • Purchasing levels fall back amidst rising cost of living
                      • Figure 6: Who has bought cookware and tableware items in the past 12 months, 2021 and 2022
                    • Low spending dominates market
                      • Figure 7: How much they spent on tableware and cookware items in the past 12 months, 2021 and 2022
                    • Supermarkets the go-to retailer to buy tableware and cookware items
                      • Figure 8: Where they have bought tableware and cookware items in the past 12 months, 2021 and 2022
                    • Cost-of-living crisis encourages home cooking
                      • Figure 9: Tableware and cookware behaviours, 2022
                    • Durability top priority when choosing one product over another
                      • Figure 10: Factors that would encourage consumers to choose one retailer over another, 2022
                  • Issues and Insights

                    • Impact of rising cost of living on tableware and cookware
                      • Home cooking to boost interest in tableware/cookware
                        • Engage younger consumers via shoppable recipes
                        • Market Size and Forecast

                          • Consumers move spending back into the home to save money
                            • Figure 11: Category outlook, 2022-27
                          • Growth in the market slowed by cost-of-living crisis
                            • Demand is buoyed by elevated levels of home cooking
                              • Spending on the home set to return
                                • Figure 12: Market forecast for tableware and cookware, 2017-27
                                • Figure 13: Market size for tableware and cookware, 2017-27
                              • Learnings from the last income squeeze
                                • Forecast methodology
                                • Market Segmentation

                                  • Tableware has the largest share but slowed as spend moved out of the home
                                    • Cookware grows market share on the back of home cooking trends
                                      • Figure 14: Market segmentation, table and cookware, 2021
                                      • Figure 15: Estimated cookware market, by segment, 2017-21
                                      • Figure 16: Estimated tableware market, by segment, 2017-21
                                  • Market Drivers

                                    • Inflation is the key concern for consumers and brands…
                                      • …and despite government support, energy prices are still a major concern
                                        • Rising interest rates mean that the pressure will move up to middle- and higher-income households
                                          • Increase in interest rates led to volatile periods of house moves…
                                            • Figure 17: Monthly UK residential property transactions, 2019-22
                                          • …contributing to a slow in home ownership
                                            • Figure 18: England housing tenure, 2016-20
                                          • High inflation and rising interest rates will weigh down the post-COVID recovery
                                            • Consumer spending power will be curbed
                                              • Unemployment is at a near-50 year low
                                                • Consumers’ financial wellbeing has fallen from the highs of 2021…
                                                  • Figure 19: Household financial wellbeing index, 2016-22
                                                • …and most people are feeling the effects of price rises
                                                  • Cooking meals from scratch to help save money
                                                    • Figure 20: Type of evening meal prepared most often in households, 2018-21
                                                  • Homewares popular Christmas gift
                                                    • Figure 21: Products given as gifts for Christmas, 2019-21
                                                  • Support university students cooking abilities
                                                    • Figure 22: Confidence in ability to perform life skills, 2021
                                                • Competitive Strategies

                                                  • Tesco offers special prices for loyal customers
                                                    • Discounters take on cookware specialists
                                                      • Crowded market with chefs launching own ranges
                                                        • Lakeland inspires families with cost-effective meal recipes
                                                          • Figure 23: Lakeland social media post highlighting energy-efficient recipes, 2022
                                                        • Snapchat launches food scan feature
                                                          • Figure 24: Snapchat food scanner feature, 2022
                                                        • Mindful Chef and Waitrose launch co-branded recipe box
                                                          • Figure 25: Mindful Chef and Waitrose recipe box, 2022
                                                        • Portmeirion diversifies with the takeover of AromaWorks
                                                        • Product Launches and Innovations

                                                          • Specialist launches
                                                            • Tasty launches cookware range in the UK
                                                              • Figure 26: Tasty’s cookware range, 2022
                                                            • Caraway launches mini cookware range
                                                              • Figure 27: Caraway’s mini cookware range, 2022
                                                            • Le Creuset launches bread oven
                                                              • Figure 28: Le Creuset bread oven, 2022
                                                            • Non-specialist launches
                                                              • John Lewis launches homewares pop-up for Anyday range
                                                                • IKEA launches new collection of premium cookware
                                                                  • Figure 29: IKEA’s premium cookware collection, 2022
                                                                • H&M launches new tableware with architect India Mahdavi
                                                                  • Figure 30: H&M and India Mahdavi collaboration, 2022
                                                                • Dolce & Gabbana opens two homewares stores in Milan
                                                                  • Food retailers launch cookware and tableware
                                                                    • Asda teams up with Gino D’Acampo for affordable cookware line
                                                                      • Figure 31: Gino D’Acampo cookware range available at Asda, 2022
                                                                    • Tesco’s new Winnie the Pooh kitchen range
                                                                      • Figure 32: Tesco’s Winnie the Pooh tableware, 2022
                                                                    • Seasonal launches
                                                                      • Aldi’s seasonal launches
                                                                        • Figure 33: Aldi’s pumpkin-shaped casserole, 2022
                                                                      • Primark launches value-focused Christmas campaign
                                                                        • Ocado launches free Disney-themed cooking school for Easter
                                                                          • Figure 34: Ocado’s Easter cooking school, 2022
                                                                        • Queen Elizabeth II Platinum Jubilee launches
                                                                          • Designer Victoria Eggs launches hand-painted Platinum Jubilee range
                                                                            • Figure 35: Victoria Eggs, Platinum Jubilee range, 2022
                                                                          • Emma Bridgewater launches Platinum Jubilee range
                                                                            • Figure 36: Emma Bridgewater Platinum Jubilee range, 2022
                                                                          • Coronation of King Charles III provides boost to seasonal launches
                                                                          • Advertising and Marketing Activity

                                                                            • Advertising spend soars in 2021
                                                                              • Figure 37: Total above-the-line, online display and direct mail advertising expenditure on tableware and cookware, 2018-22
                                                                            • Significant uptick in advertising spending on kitchen utensils
                                                                              • Figure 38: Total above-the-line, online display and direct mail advertising expenditure on tableware and cookware, by product category, 2018-22
                                                                            • ProCook leading advertiser in 2021
                                                                              • Figure 39: Total above-the-line, online display and direct mail advertising expenditure on table and cookware, by leading advertisers, 2017-22
                                                                            • TV continues to dominate advertising spend
                                                                              • Figure 40: Total above-the-line, online display and direct mail advertising expenditure on tableware and cookware, by media type, 2021
                                                                            • Nielsen Ad Intel coverage
                                                                            • What They Buy

                                                                              • Purchasing levels fall back amidst rising cost of living
                                                                                • Figure 41: Who has bought cookware and tableware items in the past 12 months, 2021 and 2022
                                                                              • Flexible working conditions boost purchasing of cookware and tableware items
                                                                                • Figure 42: Who has bought cookware and tableware items in the past 12 months, by working situation, 2022
                                                                              • Smaller-ticket tableware items top shopping lists
                                                                                • Figure 43: What type of tableware items they have bought in the past 12 months, 2021 and 2022
                                                                              • Purchasing of baking/cake tins falls back
                                                                                • Figure 44: What type of cookware items they have bought in the past 12 months, 2021 and 2022
                                                                            • How Much They Spend

                                                                              • Low spending dominates market
                                                                                • Figure 45: How much they spent on tableware and cookware items in the past 12 months, 2021 and 2022
                                                                              • Older consumers spend less on average
                                                                                • Figure 46: How much they spent on tableware and cookware items in the past 12 months, by age, 2022
                                                                            • Where They Shop

                                                                              • Supermarkets the go-to retailer to buy tableware and cookware items
                                                                                • HFSS regulations provide opportunity to promote tableware and cookware items
                                                                                  • Discounters stiffen competition for supermarkets
                                                                                    • Mixed goods retailers capture demand
                                                                                      • Figure 47: Where they have bought tableware and cookware items in the past 12 months, 2021 and 2022
                                                                                    • Amazon standout retailer for cookware and tableware items
                                                                                      • John Lewis gains in tableware
                                                                                        • Figure 48: Retailers used for tableware and cookware, 2022
                                                                                    • Cookware and Tableware Behaviours

                                                                                      • Cost-of-living crisis encourages home cooking
                                                                                        • Environmental concerns over plastic come to the fore
                                                                                          • Figure 49: Tableware and cookware behaviours, 2022
                                                                                        • Financial concerns peak amongst consumers from lower-income households
                                                                                          • Figure 50: Tableware and cookware behaviours, by household income, 2022
                                                                                        • 16-34s want advice on how to prolong cookware/tableware items
                                                                                          • Figure 51: Tableware and cookware behaviours, by age, 2022
                                                                                      • Encouraging Factors when Shopping for Tableware and Cookware Products

                                                                                        • Durability top priority when choosing one product over another
                                                                                          • Figure 52: Factors that would encourage consumers to choose one retailer over another, 2022
                                                                                        • Style and storage important factors for flat/apartment owners
                                                                                          • Figure 53: Factors that would encourage consumers to choose one retailer over another, by living situation, 2022
                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                          • Abbreviations
                                                                                            • Consumer research methodology
                                                                                            • Appendix – Forecast Methodology

                                                                                              • Market forecast and prediction intervals
                                                                                                • Figure 54: All tableware and cookware sales forecast (including VAT), current price prediction intervals, 2022-27
                                                                                              • Forecast methodology

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