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- UK Tea and Other Hot Drinks Market Report 2025
UK Tea and Other Hot Drinks Market Report 2025
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Some of the trading down seen during the cost of living crisis will start to reverse as real incomes regain momentum, creating more premium and added-value opportunities. However, inflation in tea remained high in 2024, prompting a third of consumers who drink and buy tea to rethink their tea choices in the last 12 months, with own-label continuing to gain share.
There will be no reprieve for tea from the ever-evolving competition from coffee and soft drinks, this being the biggest factor behind the market’s long-term decline. Engaging young consumers continues to be a struggle for the dominating standard black tea segment. This is not helped by most under-35s feeling their generation is absent in media depictions of black tea drinking. The image of tea needs to be modernised, and PG Tips has taken up the challenge to make the cuppa cool in its latest campaign.
Half of adults report to try to avoid drinks that cause your blood glucose to rise quickly, rising to 58% of under-45s. Raising awareness of unsweetened herbal tea’s blood sugar-friendly credentials – for example on-pack and in advertising, being mindful of claims regulations – would help the tea market to fully capitalise on the interest in managing blood sugar.
Encouraging consumers to make teas drunk at home more exciting, and leaning into tea’s blood-sugar friendly and non-UPF credentials, can heighten its appeal.
Emma Clifford, Associate Director – Food and Drink
For the purposes of this Report, Mintel has used the following definitions:
The tea market is segmented and defined as follows:
For the purposes of this Report, Mintel has used the following definitions:
Hot chocolate drinks are defined as follows:
Hot malted drinks are defined as follows:
Excluded:
This Report excludes teas and other hot drinks sold through catering outlets (ie cafés, restaurants, pubs etc) or vending machines. Coffee is excluded and is examined in Mintel’s UK Coffee Report.
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