Matcha is firmly mainstream. Over half of under-35s drunk a hot matcha drink at home/in the workplace in the month to September 2025, with cold matcha drinks enjoying the same high penetration.
"The matcha boom, dynamic functional NPD and tea's role in self-care routines are some of the bright spots for the market amid its ongoing volume decline."
Emma Clifford, Associate Director - Food and Drink
| Report Attributes | Detail |
|---|---|
| Published Date | December 2025 |
| Report Author | Emma Clifford, Associate Director – Food and Drink |
| Market Data | 2019-2025 (est) |
| Market Forecast Range | 2025-2030 |
| Measurement Metrics | Value sales of tea and other hot drinks in £ |
| Market Segmentation | Tea (Ordinary tea bags, decaffeinated tea, specialty tea, Fruit and herbal tea, Green tea, Instant tea, Tea concentrates), Hot chocolate and other hot drinks (Hot chocolate powder, Cocoa and cocoa powder, Hot malted drinks, Malted hot chocolate drinks, Other hot drink mixes, Instant cereal drinks) |
| Consumer Data | 2,000 internet users aged 16+, September 2025 |
| Leading Brands in the UK Tea Market | Yorkshire Tea, Twinings, Tetley, PG Tips, Pukka, Clipper, Teapigs, Tick Tock |
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