2022
9
UK Technology and Wellness Market Report 2022
2023-01-21T03:02:51+00:00
OX1101377
2195
159750
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Report
en_GB
“Technology offers a convenient and cost effective way to help consumer’s reach their health goals. Brands need to focus on health outcomes and aspirations in order to overcome barriers to…

UK Technology and Wellness Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Technology and Wellness Market Report 2022 identifies consumers’ attitudes towards health and wellness technology, the impact of COVID-19 on the UK wellness industry and wellness tech trends, and the impact of the cost-of-living crisis on the wellness technology market and health technology trends. This report covers the health and wellness market size, market forecast, market segmentation and wellness technology trends for the UK technology and wellness market.

Health and Wellness Technology: Current Market Landscape

In recent years, consumers have been faced with intangible threats to their health due to the pandemic as well as their livelihoods, both largely out of their control and ability to influence. As a result, they are taking more active roles in areas of their lives they can control, such as their physical and mental health. Wellness technology products are well-positioned to help meet consumers’ health aspirations and give them back a sense of agency.

The cost-of-living crisis, however, will mean personal health expenditure will be under increased scrutiny, but in a post-pandemic world, consumers will look to prioritise their physical and mental health, and health and wellness technology companies can play a role in helping meet health goals.

Health and Wellness Technology: Wellness Tech Trends & Consumer Behaviour

With the cost-of-living crisis forcing consumers to rethink gym memberships, wellness technology products can enhance the value of a subscription or offer lower-priced alternatives to prevent complete cancellations. Current health technology trends have driven growth in the take-up of wearable technology which can power the use of associated apps and health platforms.

Additionally, the use of digital tools from trusted healthcare professionals, for instance, in scheduling appointments, symptom tracking and management of medication, will help normalise their use for consumers and help build confidence in their utility within the UK wellness industry.

  • Wellness Technology Market Challenges: The majority of consumers (59%) are not interested in using wellness technology products such as health and wellbeing apps.
  • Technology and Wellness Consumer Behaviour: In order to cut back on spending and to save money, 32% of customers would cancel their current gym membership.
  • Technology and Wellness Market Opportunities: A free tier of services or classes via an app as well as hybrid subscriptions that combine physical access with online, virtual classes could service consumers who may value the flexibility and potential cost-saving proposition.

Future Trends in the UK Technology and Wellness Market

Driving consumer engagement will continue to be one of the wellness technology market’s biggest challenges as interest in the use of wellness technology products such as health and wellbeing apps remains low. Health and wellness technology companies need to align promotional strategies with how they can support consumers in achieving their wider health outcomes rather than on the technology itself.

In the long run, health and wellness technology will evolve to offer personalised holistic management of all areas of consumer health and wellbeing. Data will be better integrated from a range of sources, such as consumers’ DNA, as well as mental and physical data. With that, however, data privacy, and transparency over data, need to be one of the top priorities for health and wellness technology companies as it is a common concern for consumers. Failure to meet consumers’ expectations in this area could erode trust in users and prevent new users from engaging with wellness technology products in the first place.

To discover more about the Wellness Technology Market, read our Health and Wellbeing Market Research, or take a look at our extensive Technology and Telecoms Market Research.

Quickly Understand Wellness Tech Trends

  • Factors affecting the technology and wellness market.
  • The impact of the cost-of-living crisis on the wellness technology market.
  • Competitive strategies of health and wellness technology companies.
  • Launch activity and innovation from health and wellness technology companies.
  • Consumers use of wellness technology products, e.g. health and wellness apps and devices linked to exercise apps.
  • Barriers to using wellness technology products.
  • Consumer health and wellness aspirations and attitudes towards health and wellness technology.

Covered in this Report

Products: TVs, watches, smartphones, consumer-facing health technologies available as apps or services (diet and nutrition, fitness, meditation and mindfulness, pregnancy and fertility, health information, symptom checkers and telemedicine).

Brands: Google (Fitbit), Samsung, Leap Fitness, MyFitnessPal, Apple, Les Mills, Myzone, OliveX, Active Nation, Wexer, NHS, Amazon, ZOE Health App, and many more.

Expert Analysis on the UK Wellness Industry

This report, written by Joe Birch, a leading analyst in the Technology sector, delivers in-depth commentary and analysis to highlight current wellness technology trends in the technology and wellness market, and adds expert context to the numbers.

Technology offers a convenient and cost effective way to help consumer’s reach their health goals. Health and wellness technology companies need to focus on health outcomes and aspirations in order to overcome barriers to using wellness technology products as well as placing data privacy at the heart of any digital proposition. Longer term, technology’s main strength will be pulling together and analysing multiple data inputs for individuals, creating a holistic solution for their health and wellbeing.

Joe Birch
Joe Birch
Research Analyst – Technology

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • The five-year outlook for technology and wellness
              • Now (2023)
                • Next (2024-25)
                  • Future (2026-27)
                    • The market
                      • Key cornerstones of wellness drive overall health and fitness downloads
                        • Figure 1: Top health and fitness apps by downloads, UK, 2022
                      • Financial pressures are contributing to consumers’ anxieties
                        • Figure 2: Consumer concerns around their lifestyles, 2022
                      • Rising costs and financial pressures could see hybrid and virtual gym propositions flourish
                        • Figure 3: Impact of the rising cost of living on membership to health and fitness clubs, 2022
                      • Companies and brands
                        • Apple and Samsung launch new high-end smartwatches
                          • Brands tap into VR and the metaverse to boost fitness propositions
                            • Withings launches new scale with a variety of biomarkers
                              • The consumer
                                • Super Health app could meet holistic health needs
                                  • Figure 4: Use of health and wellness apps, 2022
                                • Highlight smartwatch functionality to boost appeal
                                  • Figure 5: Devices connected to exercise apps, 2022
                                • Apple leads the way among major health platform providers
                                  • Figure 6: Use of health platforms, 2022
                                • Boost uptake of digital solutions by focusing on the solution, not the technology
                                  • Figure 7: Barriers to use of health and wellbeing apps, 2022
                                • Variety of health concerns means consumers can be served with holistic solutions
                                  • Figure 8: Aspects of wellbeing consumers would most like to improve, 2022
                                • Showcase mood-enhancing entertainment content to boost engagement
                                  • Figure 9: Attitudes towards health and wellness technology, 2022
                                • Data privacy concerns can inhibit take-up of apps
                                  • Figure 10: Attitudes towards health and wellness technology, 2022
                              • Issues and Insights

                                • Technology can support value-focused consumers keep healthy and active
                                  • Focus on consumers’ health aspirations to overcome barriers to using health technology
                                    • Technology can provide personalised holistic health solutions
                                      • Bundle tech, software and services together to boost health propositions
                                      • Market Context

                                        • The five-year outlook for technology and wellness
                                          • Now (2023)
                                            • Next (2024-25)
                                              • Future (2026-27)
                                                • Demand for health and fitness apps softens post-pandemic
                                                  • Age differences reflect health focus
                                                    • Figure 11: Top health and fitness apps by MAU, UK, 2022
                                                  • Key cornerstones of wellness drive overall health and fitness downloads
                                                    • Figure 12: Top health and fitness apps by downloads, UK, 2022
                                                • Market Drivers

                                                  • Inflation is the key concern for consumers and brands…
                                                    • As a result of cost pressures, consumer’s financial sentiment hits a 13-year low
                                                      • Figure 13: Household financial sentiment index, 2009-22
                                                    • Rising costs and financial pressures could see hybrid and virtual gym propositions flourish
                                                      • Figure 14: Impact of the rising cost of living on membership to health and fitness clubs, 2022
                                                    • Financial pressures are contributing to consumer’s anxieties
                                                      • Figure 15: Consumer concerns around their lifestyles, 2022
                                                    • Demand for GP and mental health services is rising and struggling to meet demand
                                                      • 28% of consumers have some form of health issue
                                                        • Figure 16: Health issues affecting consumers, 2022
                                                      • Consumers will be looking to the health benefits of leisure activities
                                                        • Figure 17: Factors most important when choosing a leisure activity, 2022
                                                    • Competitive Strategies

                                                      • Google Fit makes exercise more accessible
                                                        • Purchase of Fitbit demonstrates a commitment to fitness
                                                          • Samsung’s range of apps and connected devices focus on connected wellbeing
                                                            • Tie up with Google aims to power holistic health overview and expand the reach of connected health devices
                                                              • Apple Health bridges gap between public and private health data
                                                                • Apple Health is one pillar of its lifestyle portfolio of products
                                                                • Launch Activity and Innovation

                                                                  • Apple Watch series 8 and Watch Ultra
                                                                    • Samsung launches the Galaxy Watch5
                                                                      • Figure 18: Samsung Galaxy Watch 5, 2023
                                                                    • Apps to help people with long COVID
                                                                      • Les Mills’ festival of fitness becomes the first to be filmed fully in VR
                                                                        • Other brands look to capitalise on metaverse hype
                                                                          • Withings launches new scale with a variety of biomarkers
                                                                            • Figure 19: Withings Body Comp Smart Scale and companion Health+ app, 2023
                                                                          • Active Nation launches on-the-go white-labelled workout app
                                                                            • NHS looks to technology to tackle obesity crisis
                                                                              • Weight management app supports digital tools
                                                                                • Power of the people; large scale studies powered by tech aim to tackle diseases and diagnose health issues quicker
                                                                                  • Alexa Skill to aid those living with dementia trials in the UK
                                                                                  • Use of Health and Wellbeing Apps and Devices Used to Access Them

                                                                                    • Wellbeing apps continue to assist consumers in face of NHS pressures
                                                                                      • Promote and inform young women’s health with dedicated app
                                                                                        • Free entry-level services can broaden health and wellness apps reach
                                                                                          • Boost the aspirational side of technology to encourage take-up of diet apps
                                                                                            • Figure 20: Use of health and wellness apps, 2022
                                                                                          • Repertoire of health and wellness app usage shows Super Health app could meet multiple needs
                                                                                            • Figure 21: Repertoire of use of health and wellness apps, 2022
                                                                                        • Devices Connected to Exercise Apps

                                                                                          • Widen access to health technology devices to increase consumer’s familiarity with it
                                                                                            • Figure 22: Devices connected to exercise apps, 2022
                                                                                          • Highlight streamlined smartwatch functionality to boost appeal
                                                                                            • Focus on health outcomes to appeal to older generations
                                                                                              • Figure 23: Devices connected to exercise apps, by age 2022
                                                                                          • Usage of Health Platforms

                                                                                            • Apple leads the way among major health platform providers
                                                                                              • Figure 24: Use of health platforms, 2022
                                                                                            • Apple Health appeals to a younger consumer base
                                                                                              • Figure 25: Use of health platforms by generation, 2022
                                                                                          • Barriers to Using Health and Wellbeing Apps

                                                                                            • Boost uptake of digital solutions by focusing on the solution, not the technology
                                                                                              • Put consumer data protection at the heart of service messaging
                                                                                                • Figure 26: Barriers to use of health and wellbeing apps, 2022
                                                                                              • Age-related barriers persist for engagement
                                                                                                • Make it easy for consumers to engage with their health
                                                                                                  • Figure 27: Barriers to use of health and wellbeing apps, by age, 2022
                                                                                              • Health and Wellness Aspirations

                                                                                                • Consumers want holistic health solutions
                                                                                                  • Health Clubs can use technology to improve physical and mental health
                                                                                                    • Bundle health and wellness content with hardware sales to boost value
                                                                                                      • Figure 28: Aspects of wellbeing consumers would most like to improve, 2022
                                                                                                    • Web browser add-in can move beyond warnings of sensitive or graphic content
                                                                                                      • Figure 29: Aspects of wellbeing consumers would most like to improve, 2022
                                                                                                    • Boost older male’s engagement with walking to help alleviate blood pressure concerns
                                                                                                      • Figure 33: Aspects of wellbeing consumers would most like to improve, 2022
                                                                                                  • Attitudes Towards Health and Wellness

                                                                                                    • Showcase mood-enhancing entertainment content to boost engagement
                                                                                                      • Filter for mood on video streaming service content
                                                                                                        • Functional gaming can target those looking to boost mental wellbeing and performance
                                                                                                          • Brands have an opportunity to help consumers meet energised health aims
                                                                                                            • Figure 34: Attitudes towards health and wellness technology, 2022
                                                                                                          • Data privacy concerns can inhibit take-up of apps
                                                                                                            • Figure 35: Attitudes towards health and wellness technology, 2022
                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                            • Abbreviations
                                                                                                              • Consumer research methodology

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