2021
9
UK Technology For Working At Home Market Report 2021
2021-09-09T04:12:29+01:00
OX1072831
2195
142241
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Report
en_GB
“With long-term hybrid working patterns set to be embedded, the market for technology for working from home looks buoyant. Smart home technology, curved monitors and wireless technologies can all benefit,…

UK Technology For Working At Home Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The UK Technology For Working At Home report identifies consumer attitudes towards current trends in remote work, technology trends for home office, and future trends in remote work in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Technology For Working At Home market in the UK. 

Current Market Landscape

COVID-19 has accelerated the pre-pandemic increase in flexible working, with lockdowns forcing many workers to work from home rather than in the office. Even as restrictions lifted, working from home has remained popular, with hybrid working patterns ensuring that there will be a long-term market for technology to support remote working.

  • 41% of homeworkers say that “I am more concerned about a data breach while working at home compared to in the workplace”.
  • 57% of employees now say they work at home at some point during the week and nearly half (49%) expect to continue working from home, to some extent, even when the coronavirus outbreak eases.
  • 83% of those who currently work from home say “I have all the technology products I need to work at home comfortably”.

There was a 15-fold rise in cybercrime over the pandemic, with the UK’s cybersecurity agency taking down more scams in 2020 than in the previous 3 years combined. As a result, cybersecurity is a key pillar of after-sales support for working-from-home technology.

Future Market Trends in Technology For Working From Home 

The near-ubiquity of videoconferencing for work collaboration has led to sales of HD webcams, wireless speakers, and separate microphones all rising as consumers looked to upscale their conferencing experience. Going forwards consumers will demand improved audio and webcam capabilities from laptops to create a better meeting experience, as well as better broadband.

One factor that could slow market growth is that after a year and a half of flexible working, most people have already had to find a way of negotiating the new working world. However, technology will become more refined and attuned for home and remote working needs, creating opportunities to cater to consumers who might look to trade up devices and add better peripherals, to maximise their working experience.

One factor that will slow market growth is that after a year and a half of flexible working, most people have already had to find a way of negotiating the new working world. However, technology will become more refined and attuned for home and remote working needs, and create opportunities to cater to consumers who might look to trade up devices and add better peripherals, to maximise their working experience.

Read on to discover more details or take a look at all of our UK Technology and Telecoms market research.

Quickly understand

  • The impact of COVID-19 on technology for working from home.
  • Current and future consumer working from home patterns.
  • What technology and accessories consumers are using to work from home.
  • How much consumers have personally spent on technology equipment to work from home since the outbreak of COVID-19.
  • Use of videoconferencing services for working from home.
  • Consumer attitudes towards technology for working from home.

Covered in this report

Products: laptops, desktop computers, tablets, mice, computer monitors, scanner monitors, keyboard, wireless headset, headphones, speakers, wi-fi extender, smart thermostat, webcam, smart home security.

Brands: Nest, Hive, Amazon, Google, Phillips, Lenovo, Microsoft, Zoom, Skype, Cisco, GoToMeeting, Slack, FitBit, Garmin, Dolby, HP, Dell.

Expert analysis from a specialist in the field

This report, written by Joe Birch, a leading analyst in the Technology sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With long-term hybrid working patterns set to be embedded, the market for technology for working from home looks buoyant. Smart home technology, curved monitors and wireless technologies can all benefit, as consumers focus on refining their homeworking experience. Meanwhile hardware such as portable hybrid laptops can cater to those adopting more transient working patterns as the office becomes increasingly dispersed.
Joe Birch
Consumer Technology Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on technology for working from home
                  • Figure 1: Short, medium and long-term impact of COVID-19 on technology for working from home, 2021
                • The market
                  • Hardware sales remained resilient through 2020 and benefitted from homeworking routines
                    • Figure 2: Market size and forecast for technology hardware, 2015-25
                  • Connectivity has become key
                    • Smartphones and laptop purchases were the most popular during COVID-19
                      • Online channel was vital for technology purchases during the pandemic
                        • Figure 3: Online and in-store purchasing of technology products during COVID-19, 2020
                      • Working from home patterns in 2020 skew to London and the South East
                        • Flexible Working Taskforce calls for employment law to be strengthened to support flexible working
                          • COVID-19 drives in-home repurposing for working and schooling activities
                            • Figure 4: COVID-19 and home improvements, 2021
                          • Wireless headsets can be a key working at home accessory
                            • Figure 5: Technology purchasing habits pre- and post-COVID-19, 2021
                          • Working from home can bring about new engagement with smart home devices
                            • Voice control can create a better homeworking environment
                              • Figure 6: Ownership and interest in buying smart home devices, 2021
                            • Market for second-hand refurbished tech to be increasingly important
                              • Companies and brands
                                • Matter Alliance aims to deliver interoperability between tech giants’ smart home systems
                                  • Growth in remote work drives demand for enhanced audio and visual capabilities
                                    • Dell launches world’s first 40” curved monitor
                                      • Major manufacturers launch flexible laptops tailored to remote working
                                        • Lenovo launches the world’s first foldable PC
                                          • The consumer
                                            • Nearly six in 10 workers are working from home
                                              • Figure 7: Working from home status of full or part-time workers, 2021
                                            • Nearly half of workers expect to be working from home post-pandemic
                                              • Figure 8: Post-pandemic working from home trends, 2021
                                            • Laptops are the preferred device for working from home
                                              • Figure 9: Types of computer used for working from home, 2021
                                            • A quarter of homeworkers have an additional computer monitor
                                              • Figure 10: Use of accessories for homeworking, 2021
                                            • Four in 10 homeworkers purchased new equipment during the pandemic
                                              • Figure 11: Spend on computers and accessories, 2021
                                            • Average spend of buyers exceeds £500
                                              • Consumers have a marked preference for wireless headsets
                                                • Figure 12: Use of wireless home accessories for working from home, 2021
                                              • Microsoft Teams is the preferred videoconferencing tool
                                                • Software will become less static
                                                  • Figure 13: Use of videoconferencing services since start of COVID-19 pandemic, 2021
                                                • Most have their working from home needs catered for, but encouraging digital upscaling can be a valuable opportunity for brands
                                                  • Brands can become digital stewards for consumers’ digital lives
                                                    • Figure 14: Behaviours relating to technology for working from home, 2021
                                                • Issues and Insights

                                                  • The omnipresence of video calling is driving demand for a more immersive experience
                                                    • Consumers will demand higher standards
                                                      • Peripheral sales will also benefit
                                                        • Clearer audio can drive a better meeting experience for participants
                                                          • While most have their homeworking needs catered for, brands can focus on upscaling current set-ups
                                                            • Increased comfort and flexibility can drive home office accessory sales
                                                              • The future could see remote shared working spaces become a (virtual) reality
                                                              • The Market – Key Takeaways

                                                                • Shift to homeworking and schooling drives investment in home office equipment
                                                                  • Online channel was vital for technology purchases during the pandemic
                                                                    • COVID-19 drives in-home repurposing for working and schooling activities
                                                                      • Wireless headsets can be a key working at home accessory
                                                                        • Flexible Working Taskforce calls for employment law to be strengthened to support flexible working
                                                                          • Market for second-hand refurbished tech to be increasingly important
                                                                          • Market Background

                                                                            • Technology hardware expected to benefit long term from hybrid working practices
                                                                              • Figure 15: Short, medium and long-term impact of COVID-19 on technology for working from home, 2021
                                                                            • Hardware sales were resilient during the pandemic and will benefit from ongoing working from home routines
                                                                              • Connectivity has become key
                                                                                • Hardware sales remained resilient through 2020 and benefitted from homeworking routines
                                                                                  • Figure 16: Market size and forecast for technology hardware, 2015-25
                                                                                • Smartphones and laptop purchases were the most popular during COVID-19
                                                                                  • Figure 17: Technology devices bought since COVID-19, 2021
                                                                                • Click-and-collect and online shopping have been a measure of convenience during pandemic, and can maintain prominence longer term
                                                                                  • By June 2021, there was reduced consumer reliance on digital channels but convenience and flexibility will still be key
                                                                                    • Figure 18: Trends in consumer behaviour in the pandemic, 2020-21
                                                                                  • Online channel was vital for technology purchases during the pandemic
                                                                                    • Figure 19: Online and in-store purchasing of technology products during COVID-19, 2020
                                                                                • Market Drivers

                                                                                  • Working from home patterns in 2020 skew to London and the South East
                                                                                    • Flexible Working Taskforce calls for employment law to be strengthened to support flexible working
                                                                                      • COVID-19 drives in-home repurposing for working and schooling activities
                                                                                        • Figure 20: COVID-19 and home improvements, 2021
                                                                                      • Wireless headsets can be a key working at home accessory
                                                                                        • Wireless headsets’ popularity to be driven by both work and leisure use
                                                                                          • Figure 21: Technology purchasing habits pre- and post-COVID-19, 2021
                                                                                        • Working from home can bring about new engagement with smart home devices
                                                                                          • Voice control can create a better homeworking environment
                                                                                            • Figure 22: Ownership and interest in buying smart home devices, 2021
                                                                                          • Market for second-hand refurbished tech to be increasingly important
                                                                                            • Amazon’s warehouse can capitalise on good as new technology items
                                                                                            • Companies and Brands – Key Takeaways

                                                                                              • Matter Alliance aims to deliver interoperability between tech giants’ smart home systems
                                                                                                • Laptop manufacturers aim to increase audio and visual specs for better remote meeting capabilities
                                                                                                  • Lenovo introduces smartglasses at CES 2021, for multi-monitor set-up
                                                                                                    • Dell launches world’s first 40” curved monitor
                                                                                                      • Major manufacturers launch laptops and accessories tailored to remote working
                                                                                                        • Lenovo launches new sub-brand for remote working accessories
                                                                                                        • Launch Activity and Innovation

                                                                                                          • Matter Alliance aims to deliver interoperability between tech giants’ smart home systems
                                                                                                            • Growth in remote work drives demand for enhanced audio and visual capabilities
                                                                                                              • Lenovo introduces smartglasses at CES 2021, for multi-monitor set-up
                                                                                                                • Dell launches world’s first 40” curved monitor
                                                                                                                  • Major manufacturers launch flexible laptops tailored to remote working
                                                                                                                    • Lenovo launches the world’s first foldable PC
                                                                                                                      • Lenovo launches new sub-brand for remote working accessories
                                                                                                                        • Figure 23: Lenovo Go Wireless Split Keyboard and Lenovo Go Wireless Vertical Mouse, July, 2021
                                                                                                                    • The Consumer – Key Takeaways

                                                                                                                      • Nearly six in 10 workers are working from home
                                                                                                                        • Those who spent on technology for working at home spent over £500 on average
                                                                                                                          • Wireless technologies are more popular with city dwellers
                                                                                                                            • Most have their working from home needs catered for, but encouraging digital upscaling can be a valuable opportunity for brands
                                                                                                                            • Impact of COVID-19 on Consumer Behaviour

                                                                                                                              • Nearly six in 10 workers are working from home
                                                                                                                                  • Figure 24: Working from home status of full or part-time workers, 2021
                                                                                                                                • Nearly half of homeworkers already worked from home prior to the pandemic
                                                                                                                                    • Figure 25: Impact of COVID-19 on homeworking habits, 2021
                                                                                                                                  • Nearly half of workers expect to be working from home post-pandemic
                                                                                                                                      • Figure 26: Post-pandemic working from home trends, 2021
                                                                                                                                    • Returning confidence can power consumer spending on technology
                                                                                                                                        • Figure 27: Household consumption index, 2019-25 (scenario forecasts)
                                                                                                                                    • Technology Used for Working from Home

                                                                                                                                      • Laptops are the preferred device for working from home
                                                                                                                                        • The desktop can make a comeback
                                                                                                                                          • Optimised desktop and laptop hybrid could be the next two-in-one machine
                                                                                                                                            • Figure 28: Types of computer used for working from home, 2021
                                                                                                                                          • A quarter of homeworkers have an additional computer monitor
                                                                                                                                            • Figure 29: Use of accessories for homeworking, 2021
                                                                                                                                        • Amount Spent on Technology for Working from Home

                                                                                                                                          • Four in 10 homeworkers purchased new equipment during the pandemic
                                                                                                                                            • Figure 30: Spend on computers and accessories, 2021
                                                                                                                                          • Average spend of buyers exceeds £500
                                                                                                                                            • Figure 31: Mean and median values of personal expenditure on technology since COVID-19 began, 2021
                                                                                                                                        • Use of Wireless Technology

                                                                                                                                          • Mouse and keyboard are the most popular wireless accessories
                                                                                                                                            • Consumers have a marked preference for wireless headsets
                                                                                                                                              • Figure 32: Use of wireless home accessories for working from home, 2021
                                                                                                                                            • Wireless technologies are more popular with city dwellers
                                                                                                                                              • Figure 33: Use of wireless home accessories for working from home, by area, 2021
                                                                                                                                          • Use of Video Meeting Technology

                                                                                                                                            • Microsoft Teams is the preferred videoconferencing tool
                                                                                                                                              • Younger generations prefer Hangouts and Slack but Teams draws in all demographics
                                                                                                                                                • Videoconferencing will become more nuanced and immersive
                                                                                                                                                  • Next-generation stream bars and webcams can deliver higher-end video meetings
                                                                                                                                                    • Software will become less static
                                                                                                                                                      • Figure 34: Use of videoconferencing services since start of COVID-19 pandemic, 2021
                                                                                                                                                  • Consumer Behaviours Relating to Working from Home

                                                                                                                                                    • Most have their working from home needs catered for, but encouraging digital upscaling can be a valuable opportunity for brands
                                                                                                                                                      • Brands can become digital stewards for consumers’ digital lives
                                                                                                                                                        • Increase in cybercrime heightens concerns around digital security
                                                                                                                                                            • Figure 35: Behaviours relating to technology for working from home, 2021
                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                            • Abbreviations
                                                                                                                                                              • Consumer research methodology

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