2022
9
UK Technology in Leisure and Foodservice Market Report 2022
2022-05-06T04:11:09+01:00
OX1101885
2195
151048
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Report
en_GB
“Integrating a range of digital tools can help leisure venues enhance their overall appeal by creating more interactive, engaging and frictionless experiences. The use of technologies such as geotagging along…

UK Technology in Leisure and Foodservice Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

The UK Technology in Leisure and Foodservice market report identifies consumer attitudes towards the use of technology in foodservice and leisure settings, the impact of inflation and technology innovations in the leisure and foodservice industry. This market report covers the market size, market forecast, market segmentation and industry trends for Technology in the Leisure and Foodservice Market in the UK.

Current Market Landscape 

The pandemic acted as a catalyst for a range of digital tools and technology in the foodservice and leisure market by helping foodservice and leisure facilities serve customers in a convenient and COVID-safe way. Some restaurant technology trends will have lasting appeal to consumers due to increased convenience, such as QR-based ordering, digital payment and splitting bills.

Market Share and Key Industry Trends

Leisure activities and dining out are the highest out of all categories where UK adults would cut back on if they were forced to make savings. Inflationary pressures can hinder spontaneous leisure occasions, meaning that the foodservice and leisure sector will need to adapt and make every visit memorable for consumers.

Brands that continue to integrate a range of digital tools in their services can enhance the overall appeal of the foodservice and leisure sector and help mitigate the decline in activities. Technology in the leisure sector can assist consumers in curating unique and personal experiences, including VR nights out on a budget, virtual tours exploring new cities, and virtual-hybrid gym propositions to help those looking for a budget-friendly membership.

  • 44% of UK adults would cut back on leisure activities or dining out to make savings if they were forced to make savings.
  • 36% of UK adults interested in going to leisure activities in the next 12 months think augmented reality experiences would improve their experience.
  • 32% of UK adults are interested in AR to play games with friends at leisure venues.
  • 29% of UK adults agree that the ability to split payments between guests would improve their experience.

Future Market Trends in UK Technology in Leisure and Foodservice

Future trends in the technology leisure industry will see greater personalisation by assisting consumers support their lifestyle choices by creating holistic lifestyle plans. With this in mind, health clubs can evolve to incorporate a more rounded holistic lifestyle offering, which can integrate other pillars of wellness outside of exercise, including better personalisation of diet, and support for mental wellbeing and sleep.

Read on to discover more details or take a look at all of our UK Technology, Foodservice and Leisure Market Research.

Understand Quickly

  • How inflation and COVID-19 will impact consumer sentiment in using leisure and foodservice venues
  • Launch activity and innovation of companies utilising technology in the leisure and foodservice space
  • The use of technology in foodservice and leisure settings
  • Devices used to book leisure and foodservice visits
  • Attitudes towards the use of technology leisure and foodservice settings

Covered in this Report

Product Types:  Social Media, Food Delivery Apps, Hotel Overnights, Virtual Reality, Artifical Intelligence, Touchless Technologies, Console Games.

Brands:  TikTok, Shopify, Deliveroo, Just Eat, Instagram, YouTube, LG, M Hotels, Nissan (e-4ORCE), Yo Sushi!, Wedny’s, Google Cloud, Amazon Alexa, Other Side Fried, KFC, McDonalds, Hakuhodo (Air Touch), PepsiCo, Hy Line, Ultraleap, LEGO, Les Mills, Odders Labs, Peloton, Sony, Hidden Cities, Chaos Karts.

Expert Analysis from a Specialist in the Field

Integrating a range of digital tools can help leisure venues enhance their overall appeal by creating more interactive, engaging and frictionless experiences. The use of technologies such as geotagging along with AR can broaden leisure activities, whereas virtual guides and concierge services can aid discovery of new towns. Longer term, platforms that can help cater to the broad leisure lifestyles of consumers will become more prevalent, and power greater personalisation and discovery for consumers.”

 

Joe Birch
Consumer Technology Analyst

 

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Products covered in this Report
          • Executive Summary

              • The five-year outlook for Technology in Leisure and Foodservice
                • Figure 1: Category outlook for Technology in Leisure and Foodservice, 2022-27
              • The market
                • Eating out is the most popular leisure activity
                  • Figure 2: Future interest in leisure activities, 2022
                • Dining out and leisure activities are at risk of cutbacks in consumer spending
                  • Figure 3: Potential areas of consumer spending cutback, 2022
                • Companies and brands
                  • Novel restaurant experiences, touchless technologies and using the metaverse can boost technology’s place in leisure and foodservice
                    • The consumer
                      • Ease and convenience can help enhance the foodservice experience
                        • Figure 4: Interest in technology in foodservice settings, 2022
                      • Smartphone ownership growth amongst older consumers will boost its prominence as a booking method
                        • Figure 5: Consumer preference for payment methods, 2022
                      • Integrate bespoke maps to help bring venues to life
                        • Figure 6: Interest in use of technology leisure activities, 2022
                      • Technology can facilitate the holistic healthy lifestyle
                        • Figure 7: Attitudes towards technology in leisure settings, 2022
                    • Issues and Insights

                      • As inflation erodes spending power, technology can enhance the experience and add value
                        • Combination of technologies can enhance the experience of leisure and foodservice venues
                          • Technology can be the platform for supporting lifestyle choices
                          • Market Background

                            • Smartphone ownership surges among older audiences
                              • Figure 8: Personal ownership of smartphones, by age, 2017-21
                            • Smartphone usage presents opportunities for tech use in leisure and foodservice settings
                              • Figure 9: Smartphone activities in the last 3 months, 2021
                            • Nearly nine in 10 plan some form of visitor leisure activity in the next 12 months
                              • Demographic differences in interest in leisure activities
                                • Figure 10: Future interest in leisure activities, 2022
                              • Nightlife leisure activities will see further rebound in 2022
                                • Figure 11: Participation in adult leisure activities 2021 and Intention to take part in adult leisure activities, 2022
                              • Trend of localism likely to endure post pandemic
                                • Look to the locality to promote spontaneous behaviour
                                  • Figure 12: Trends in leisure activities undertaken in the past three months, 2022
                              • Market Drivers

                                • Technology offers a solution to labour shortages and rising costs
                                  • Concerns over inflation drive a focus on value
                                    • Figure 13: Consumer concerns about household finances, 2021-22
                                  • As a result, consumers’ financial sentiment has slipped from its recent high point
                                    • Figure 14: Household financial sentiment index, 2016-22
                                  • Use technology to survive as households look to cut back
                                    • Figure 15: Potential areas of consumer spending cutback, 2022
                                  • Living with COVID-19 doesn’t mean rowing back sensible digital service options
                                    • Figure 16: Concern about being exposed to COVID-19, 2020-22
                                • Launch Activity and Innovation

                                  • Social content can drive hybrid foodservice models
                                    • Robots can perform both front and back office duties in foodservice settings
                                      • In-restaurant novel technologies can cater to consumers’ desire for stimulating experiences
                                        • Figure 17: Server robot at London’s Gravity Southside centre, 2021
                                        • Figure 18: Nissan e-4ORCE Ramen Counter project, 2022
                                      • Foodservice can continue to benefit from voice technologies
                                        • Touchless technologies can add hygiene to point of sale digital displays and contribute to consumers’ sense of wellbeing
                                          • Holographics and haptics can power next generation of digital interfaces and immersive experiences
                                            • Figure 19: Touchless holographic menu solution by Hy Line, 2021
                                          • Gyms and fitness providers harness gaming and music to stake their claim to be part of the metaverse
                                            • Gaming and music collide to incentivise workouts
                                              • Figure 20: Lanebreak fitness game by Peloton, 2021
                                            • New platforms can make in gym workouts easier to track for users
                                              • Hidden cities project aims to use technology to bring a city’s history to life
                                                • Figure 21: Screenshot of the Hidden Exeter app part of the hidden cities project 2019-22
                                              • AR attractions power immersive leisure experiences
                                              • Technology in Foodservice Settings

                                                • Ease and convenience can enhance the foodservice experience
                                                  • Figure 22: Interest in technology in foodservice settings, 2022
                                                • Older generations still find value in traditional service models
                                                  • Figure 23: Interest in technology in foodservice settings, 2022
                                                • Encourage users to embrace convenience of digital transactions
                                                  • Technology can help redefine the dining in experience and create a sense of occasion
                                                  • Leisure Activity Booking

                                                    • Consumers demand simple, flexible booking options
                                                      • Figure 24: Consumer preference for selected online booking methods, by generation 2022
                                                    • Optimise booking methods depending on leisure activities
                                                      • Figure 25: Method of booking leisure activities by leisure activities planned next 12 months, 2022
                                                    • Tap into consumers’ local focus to push smartphone bookings
                                                      • Encourage pre booking to increase on the day spend and foster ongoing relationships
                                                        • Figure 26: Consumer preference for payment methods, 2022
                                                    • Technology in Leisure Attractions

                                                      • Integrate bespoke maps to bring venues to life
                                                        • Hey Disney, what time does the park open?
                                                          • Figure 27: Interest in use of technology leisure activities, 2022
                                                        • Enhance indoor leisure venues with bespoke maps
                                                          • Figure 28: Interest in use of apps for navigation, by selected leisure activity interest, 2022
                                                        • Combination of digital tools can help broaden technology’s place in leisure facilities
                                                          • Figure 29: TURF Analysis – Technology in leisure and foodservice, February 2022
                                                      • Attitudes towards Technology and Health

                                                        • Hybrid gym offerings can appeal to younger audiences
                                                          • Next stage of immersive technologies can help power the at home workout
                                                            • Figure 30: Attitudes towards technology’s role in healthy living, 2022
                                                          • Gyms could partner with influencers to boost hybrid propositions
                                                            • Technology can facilitate the holistic healthy lifestyle
                                                              • Figure 31: Attitudes towards technology’s role in healthy living, 2022
                                                          • Attitudes towards Technology in Leisure Settings

                                                            • Encourage impulse point of sale purchases in gift shops via QR codes and free delivery
                                                              • Figure 32: Attitudes towards technology in leisure settings, 2022
                                                            • Create in-person attractions inspired by digital worlds
                                                              • Figure 33: Interest in use of augmented reality to play games in leisure venues, by interest in going to selected leisure venues, 2022
                                                            • Technology can be at the heart of personalisation for leisure and foodservice
                                                              • Create a personalised super-app to curate personalised leisure experiences
                                                                • Figure 34: Technology in leisure and foodservice – CHAID – Tree output, February 2022
                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                • Abbreviations
                                                                  • Consumer research methodology
                                                                  • CHAID Analysis – Technology in Leisure and Foodservice – April 2022

                                                                    • Methodology
                                                                      • Figure 35: Technology in Leisure and Foodservice – CHAID – Tree output, February 2022
                                                                      • Figure 36: Technology in Leisure and Foodservice – CHAID – Table output, February 2022
                                                                  • TURF Analysis – Technology in Leisure and Foodservice – April 2022

                                                                    • Methodology
                                                                      • Figure 37: TURF Analysis – Technology in leisure and foodservice, February 2022
                                                                      • Figure 38: Table – TURF Analysis – Technology in leisure and foodservice, February 2022

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