2023
9
UK Technology Trends – Spring Market Report 2023
2023-04-05T04:04:28+01:00
OX1157487
2195
162148
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Report
en_GB
“The way we search for information online is changing. Search engines continue to dominate, but Generation Z in particular is turning straight to social media sites such as TikTok instead.

UK Technology Trends – Spring Market Report 2023

£ 2,195 (Excl.Tax)

Description

Key Topics Covered in this Report

  • Consumer search habits and how search is changing as a result of social media and AI.
  • Trends in ownership of technology products.
  • Recent buying activity and buying intentions regarding technology products.
  • Online activities undertaken on technology devices.

Expert Insights from a Specialist

This report, written by Thomas Slide, a leading research analyst, delivers in-depth commentary and analysis to highlight technology trends and add expert context to the numbers.

The way we search for information online is changing. Search engines continue to dominate, but Generation Z in particular is turning straight to social media sites such as TikTok instead. However, the integration of conversational AI into search engines will transform the way consumers look for information and discover brands and products. As search becomes more immersive and conversational it will change the way brands need to position themselves online to ensure they remain visible.”

Thomas Slide - Research Analyst

Thomas Slide
Category Director – Media and Technology

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Products covered in this Report
  2. Executive Summary

    • Special Focus – Searching for Information Online
    • Consumer search habits are changing
      • Figure 1: How they search for information, 2023
    • Technology ownership
    • Smartphone brands increasingly target older age groups
      • Figure 2: Personal ownership of consumer technology products, 2023
    • Ownership of Smart TVs continues to rise
      • Figure 3: Household ownership of technology, 2023
    • Recent and planned purchases
    • Purchasing picks up for Christmas
      • Figure 4: Technology purchases in the last three months, 2022-23
    • Planned purchases also rise
      • Figure 5: Technology purchases planned for the next three months, 2022-23
    • Browsers, Operating Systems and 5G status
    • Potential for Microsoft Edge to grow further with AI
      • Figure 6: Browser usage, 2023
    • 5G penetration continues to grow
      • Figure 7: 5G status, 2023
    • Apple launches its latest iOS
      • Figure 8: Smartphone operating system, 2023
    • Digital Activities
    • Usage of tracking devices grows among older groups
      • Figure 9: Digital activities, 2023
    • Consumers are watching live-streamed events, but not concerts
      • Figure 10: Smartphone activities in the last three months, 2023
  3. Special Focus – Searching for Information Online

    • Search engines have long been our portal to the internet
    • Google has come to dominate this space
      • Figure 11: How they search for information, 2023
    • Most search is still based around text, but consumers are branching out
      • Figure 12: Google multisearch
  4. Special Focus – Search and Social Media

    • Generation Z shifts search behaviour to social media
      • Figure 13: Searching for information on Social media first, by generation, 2023
  5. Special Focus – Generative AI and Search

    • Microsoft uses Generative AI to take on Google
      • Figure 14: Bing introduces Generative AI function
    • AI divides the crowd, but could encourage users to switch
  6. Trended Data – Smartphones

    • Smartphone brands targeted the over-55s as penetration among this group increase
    • Users aged 25-34 are thinking to disconnect from their smartphones
      • Figure 15: Smartphone ownership*, by age, 2018-22
    • Apple launches its latest iOS
    • Google reveals a developer preview for Android 14
      • Figure 16: Smartphone operating system, 2021-23
    • 5G penetration continues to grow
      • Figure 17: Current 5G status, 2021-23
    • Consumers are watching live-streamed events, but not concerts
    • Retailers adapt AR technology to give flexibility to consumers
      • Figure 18: Smartphone activities, 2022-23
    • Christmas period and financial confidence might have boosted purchases
      • Figure 19: Smartphone purchases in the last three months and planned purchases in the next three months, 2019-23
    • Latest smartphone releases with the new Snapdragon chipset
    • Vivo one of the first using the new MediaTek chipset
    • New foldable phones in Europe market
  7. Trended Data – Wearables

    • Design over-ear headphones to allow users to stay connected to their surroundings
    • Biodegradable plastic headphones are a first good step but more needs to be done
      • Figure 20: Personal ownership of wearable devices, 2018-23
    • Headphones and music are an essential wellbeing tool
      • Figure 21: Recent purchasing of wearable technology, 2019-23
    • Planned purchases return to levels seen in late 2021
    • A screen-less smartwatch as an alternative to distractive devices
    • Philips Sleep Headphones offer solutions for better sleep
      • Figure 22: Planned purchases of wearable devices, 2019-23
    • Usage of tracking devices grows among older groups
    • Epicore Biosystems launch hydration tracker
    • Appeal to seniors through preventative healthcare
      • Figure 23: Using wearables to track exercise or diet, by age and gender, 2022-23
  8. Trended Data – Gaming

    • VR headset ownership remains low but rental options could increase ownership
      • Figure 24: Ownership of gaming hardware, 2014-23
    • Purchases of static games consoles increase whilst signs of supply chain issues ease
    • Xbox becomes carbon aware
    • The DualSense Edge is a premium controller for the PS5
      • Figure 25: Gaming technology products purchased in the last three months, 2019-23
    • First accessible controller for PS5
      • Figure 26: Planned purchases of gaming technology products, 2019-23
  9. Trended Data – Computers

    • Potential for Microsoft Edge to grow further with AI
    • Support a healthier relationship with technology for children and adults
      • Figure 27: Browser usage, 2021-23
    • Young people increasingly don’t need anything but a phone
    • Apple launches DIY self-repair service
      • Figure 28: Ownership of computers, 2012-23
      • Figure 29: Ownership of computers, by form factor, 2017-23
    • Laptop purchases return to levels seen in mid-2020
    • The rise in hybrid working has not increased purchases of hybrid laptops
    • Emerging electronic rental service sectors driven by circular economy and affordability
      • Figure 30: Computing purchases made in the last three months, 2019-23
    • Planned purchases for tablets plateau
    • SoyMomo wins award for children designed tablets
    • Balance physical stimulation with virtual features in children’s devices
      • Figure 31: Planned purchases of laptops and tablets, 2019-23
  10. Trended Data – TV and Media Devices

    • Shift to UHD resumes
      • Figure 32: Household ownership of HD and UHD TVs, 2016-23
    • Smart TVs are becoming the norm
      • Figure 33: HDTV connectivity, 2019-23
    • Alexa gives seniors greater independence and connectivity
      • Figure 34: Household ownership of devices, 2017-23
  11. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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