After a positive quarter for technology purchases, demand across a number of key technology areas, including audio, wearables and computers, continues to improve.
Joe Birch, Technology Analyst
Collapse All
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- Key issues covered in this Report
- Opportunities for the technology market
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Market dynamics
- Graph 1: financial confidence, 2018-24
- Graph 2: bought new electrical equipment (eg TV, laptop) in the last three months vs plan to do so in the next 3 months, 2018-24
- Graph 3: consumer price change, technology related products, 2018-24
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What Consumers Want and Why
- Special focus – use of cloud storage services
- Graph 4: use of free cloud storage systems, 2023
- Graph 5: use of free cloud storage systems by personal ownership of technology devices
- Graph 6: use of free cloud streaming service by phone operating system, 2023
- Graph 7: use of paid for cloud storage, 2023
- Graph 8: use of paid for cloud storage, by phone operating system 2023
- Graph 9: use of free and paid-for cloud storage services by mobile phone operating system, 2023
- Trended data – smartphones
- Graph 10: smartphone ownership (rolling average*), by age, 2018-23
- Graph 11: 5G smartphone connectivity, 2021-23
- Graph 12: smartphone operating system, 2021-23
- Graph 13: smartphone activities in the last three months, 2022-23
- Graph 14: smartphone purchases and planned purchases, 2019-23
- Trended data – wearables
- Graph 15: device ownership, 2019-23
- Graph 16: purchases of wearables in the last three months, 2019-23
- Graph 17: planned purchases of wearables in next three months, 2019-23
- Trended data – computers
- Graph 18: computer ownership, 2018-23
- Graph 19: computer form factor, 2017-23
- Graph 20: purchases of computers in the last three months, 2019-23
- Graph 21: planned purchases of computers in next three months, 2019-23
- Graph 22: use of internet browser, 2021-23
- Trended data – TV and media devices
- Graph 23: type of TV owned, 2016-23
- Graph 24: recent and planned purchases of ultra HD TVs, 2019-23
- Graph 25: internet connectivity on TV, 2019-23
- Graph 26: devices in the household, 2017-23
- Graph 27: digital activities done in last three months, 2020-23
- Trended data – gaming
- Graph 28: ownership of gaming hardware, 2018-23
- Graph 29: purchases of gaming devices, 2019-23
- Graph 30: planned purchases of gaming devices, 2019-23
- Trended data – digital activities
- Graph 31: digital activities, 2020-23
- Graph 32: use of VR headset by age and gender, 2023
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Appendix
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