2022
9
UK The Connected Home Market Report 2022
2022-07-15T04:12:16+01:00
OX1103057
2195
153251
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Report
en_GB
“With Matter bringing interactivity across a wide array of smart home products, there is the opportunity to build a platform which shows energy consumption across all the smart home devices…

UK The Connected Home Market Report 2022

£ 2,195 (Excl.Tax)

Description

“With Matter bringing interactivity across a wide array of smart home products, there is the opportunity to build a platform which shows energy consumption across all the smart home devices in the household. This would enable consumers to get a holistic view of their energy usage and enable them to make changes to reduce their environmental impact or their household bills.”

– Zach Emmanuel, Consumer Technology Analyst

This report covers the following issues:

  • Type of smart home devices that consumers own and which they intend to buy in the next year.
  • The brand of connected home product that people own.
  • The ways consumers control their smart home devices.
  • The impact of the upcoming Matter protocol and how it will affect how people use their smart home products.
  • Barriers to buying smart home devices for consumers who do not have nor intend to get them.

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for the connected home
      • Figure 1: Category outlook for the connected home, 2022-27
    • The market
    • Matter products are yet to be released amid multiple delays
    • Cylab’s Peekaboo architecture is set to bring greater privacy for smart home owners
    • Companies and brands
    • Eufy unveils video doorbell with two cameras
    • Amazon launches flagship smart display in Echo Show 15
    • Nanoleaf adds new products to its line-up of smart lights
    • The consumer
    • Voice-controlled speakers losing momentum compared to smart security
      • Figure 2: Type of smart home device owned, 2022
    • Smaller smart home brands should highlight how their devices will work within an ecosystem
      • Figure 3: method used to control connected home devices, 2022
    • Highlighting payment plans are key for smart home bundles
      • Figure 4: Intent to purchase smart home products in the next year, 2022
    • Saving money on bills will prove the value of smart home devices to Generation X
      • Figure 5: Barriers to purchasing smart home devices, 2022
    • Present real-world examples of saving money with smart home devices
    • Opportunity to create a centralised app which shows energy savings across the home
      • Figure 6: Attitudes towards smart home devices, 2022
  3. Issues and Insights

    • Smaller smart home brands should demonstrate compatibility with major products using Matter
    • Matter enables a company to build a unified energy-tracking application
    • Interest in voice-controlled speakers stagnates as consumers look to smart security
  4. Market Drivers

    • The five-year outlook for the connected home
      • Figure 7: Category outlook for the connected home, 2022-27
    • The conflict in Ukraine will hurt the UK economy
    • Inflation is the key concern for 2022 for consumers, brands and the economy
    • Consumers will be forced to buy cheaper smart home products
    • Matter products are yet to be released amid multiple delays
    • ‘Inflection point for technology’
    • Cylab’s Peekabo architecture could bring greater privacy for smart home owners
    • Number of people per home stays level in 2020 before reducing marginally in 2021
      • Figure 8: Total number of UK households, by size, 2019-21
      • Figure 9: Average number of people per household, 2017-21
  5. Competitive Strategies

    • Meta to stop production of Portal smart displays for consumers
    • Meta has struggled to maintain success of Portal following lockdowns
    • Hive discontinues smart security products
  6. Launch Activity and Innovation

    • IKEA announces Matter-supported smart hub
    • Google adds Fast Pair support for smart home products
    • Meta launched Meta Portal Go prior to reports it is to stop producing Portals for consumers
    • Eufy unveils video doorbell with two cameras
    • Amazon launches flagship smart display in the Echo Show 15
    • Nanoleaf adds new products to its line-up of smart lights
    • Nanoleaf Elements
    • Nanoleaf Lines
  7. Advertising and Marketing Activity

    • Smart security is now the dominant product in smart home adverts
      • Figure 10: Total above-the-line, online display and direct mail advertising expenditure on connected home devices, by category, 2018-21
    • Verisure drives increase in advertising spend for smart security
      • Figure 11: Total above-the-line, online display and direct mail advertising expenditure on connected home devices, top 10, 2021
    • Nielsen Ad Intel coverage
  8. Market Share

    • Ownership of voice-controlled speakers drives Amazon to dominate smart home market
    • Work use cases for voice-controlled speakers will further engage Generation X
      • Figure 12: Brand of smart home device, 2022
  9. Ownership of Connected Home Devices

    • Voice-controlled speakers losing momentum compared to smart security
      • Figure 13: Type of smart home device owned, 2022
  10. Methods to Control Smart Home Devices

    • Smaller smart home brands should highlight how their devices will work within an ecosystem
      • Figure 14: Method used to control connected home devices, 2022
  11. Intent to Buy Connected Home Devices

    • Smart security sales to be resilient despite tighter household budgets
      • Figure 15: Intent to purchase smart home products in the next year, 2022
    • Highlighting payment plans are key for smart home bundles
      • Figure 16: Intent to purchase smart home products in the next year for current smart home owners, 2022
  12. Reasons Against Buying Connected Home Devices

    • Saving money on bills will prove the value of smart home devices to Generation X
    • Smart home products can also be valuable for the older consumers who are less mobile
      • Figure 17: Barriers to purchasing smart home devices, 2022
      • Figure 18: Barriers to purchasing smart home devices, by generation, 2022
    • Promote the whole connected home experience to develop consumer understanding
  13. Attitudes towards the Connected Home

    • Present real-world examples of saving money with smart home devices
    • Opportunity to create a centralised app which shows energy savings across the home
      • Figure 19: Attitudes towards smart home devices, 2022
    • Referral schemes will encourage women to buy smart doorbells
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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