The UK Over-55 Traveller Market Report identifies mature consumers’ attitudes towards domestic and overseas travel, the impact of the cost of living and growth opportunities in the over-55s travel industry. This report covers the senior travel market size, market forecast, market segmentation and industry trends in the UK travel market.
Growth in the senior travel market has returned with the lifting of COVID-19 restrictions but at a slower pace than the overall travel industry category due to older people’s greater caution around continuing infection risks.
Record levels of inflation and energy prices will negatively impact the senior tourism market, with many holidaymakers trading down, but over-55s are significantly more confident than younger people about their financial situation and, therefore, more likely to continue taking holidays as a result.
The rising value of older people to the solo travel market has been influenced primarily by a long-term shift in the age structure of the UK’s singles population, with an increased amount of over-50s not living in a couple. Solo travel will be an important sector of the senior travel market in the future, with a strong emphasis on genuinely individual experiences rather than glorified coach tours.
Mintel’s senior travel market research identifies that one of the most significant opportunities for the UK travel market will be the UK’s aging population. The over-55s demographic has an increased willingness to remain active for longer and stay engaged with leisure interests such as travel. Over-55s are significantly more valuable to the UK travel market than under-35s, taking 30% more trips in 2019 and spending 52% more on them.
To discover more about the UK Over-55 Traveller Market Report 2022, read our UK Lifestyles of the Over-55s Market Report, or take a look at our other Holidays and Travel Market Research.
Products: Package Holiday, Independent Holidays.
Brands: Silver Travel Advisor, Wendy Wu Tours, Titan, One Traveller, G Touring, Riveria, Carnival, Royal Caribbean, MSC, Saga Holidays, Escorted Tours, Great Rail Holidays, Cosmos Tours, Newmarket Holidays, Leger Holidays.
This report, written by David Walmsley, a leading senior analyst in the UK Travel Industry, delivers in-depth commentary and analysis to highlight current trends in the senior tourism market and add expert context to the numbers.
“Over-55s are already more valuable to the holiday market than under-35s and likely to become more so again as their numbers increase and more of them are able to remain active longer into later life.”
David Walmsley
Senior Leisure Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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