The UK Private Label Beauty Consumer report identifies consumer attitudes towards beauty products, shopping habits, and locations of purchase in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Private Label Beauty Consumer market in the UK.
Price is a key motivator in the purchase of private label beauty products, but not because shoppers are looking for the cheapest products possible. The ongoing pandemic has unquestionably disrupted finances.
Any price sensitives are more likely to be driven by bagging a bargain; beauty dupes hold strong appeal to savvy millennials who get a buzz from buying cheap copycats of high-end brands.
A threat to the sector comes from a shortage of key chemical solvents used in beauty products (such as ethoxydiglycol, dihydroxyacetone and erythrulose) which has sent the price of raw materials soaring. These ingredients are used in a broad range of beauty products including private label gradual tanners, skincare, and hair products. This has led some suppliers increasing minimum orders which could be detrimental to smaller brands that cannot front the extortionate minimum order costs. In contrast, private labels can take advantage or economies of scale to purchase in bulk and maintain supply lines.
An opportunity comes from conscious consumerism, which is centre stage, and retailers are in a solid position to build on existing charity partnerships by pegging them to specific private label lines.
Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.
Products: Colour cosmetics, fragrances (bodysprays), haircare (hair colourants), skincare (face, body, foot and hand).
Brands: Superdrug (B.), Boots (Squalene, No7), Zara Beauty, Amazon (Belei), Aldi (Lacura), Holland & Barrett (H&B), Primark (PS…), Marks & Spencer (M&S), Avon, Vogue, Glossybox, Lidl (Cien), L’Oréal.
This report, written by Utku Tansel, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brexit and the pandemic brought with them uncertainty that saw shoppers adopting a savvier mindset, a trend that existed beforehand and will outrun both. Branded beauty dupes appeal to the consummate bargain hunter, however retailers can do more to drive digital discovery particularly as younger shoppers use social media to discover new private label beauty brands. Conscious consumerism is very much en-vogue and no longer the preserve of the artisanal or niche brands. Private labels are in a strong position to bring ethical and eco credentials to the masses ensuring that affordability is not a barrier to purchase of ethical beauty. Themes of inclusivity are also on the rise with gender fluidity, multi-racial, agelessness and universal appeal set to become golden tickets for private label beauty throughout the 2020s.
Roshida Khanom
Category Director BPC
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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