2022
9
UK The Private Label Beauty Consumer Market Report 2022
2022-01-28T03:09:27+00:00
OX1048603
2195
147413
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"},{"name":"Private Label","url":"https:\/\/store.mintel.com\/industries\/retail\/private-label"}]
Report
en_GB
“Brexit and the pandemic brought with them uncertainty that saw shoppers adopting a savvier mindset, a trend that existed beforehand and will outrun both. Branded beauty dupes appeal to the…

UK The Private Label Beauty Consumer Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

The UK Private Label Beauty Consumer report identifies consumer attitudes towards beauty products, shopping habits, and locations of purchase in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Private Label Beauty Consumer market in the UK.

Current Market Landscape

Price is a key motivator in the purchase of private label beauty products, but not because shoppers are looking for the cheapest products possible. The ongoing pandemic has unquestionably disrupted finances.

  • 51% of consumers have seen no changes to their financial situation since the start of the COVID-19 outbreak.
  • 46% of adults are loyal purchasers of at least one type of private label grooming product (purchased in the last 12 months).
  • 19% of BPC buyers say they would consider switching to private label beauty brands if they support a cause they care about.

Any price sensitives are more likely to be driven by bagging a bargain; beauty dupes hold strong appeal to savvy millennials who get a buzz from buying cheap copycats of high-end brands.

Future Market Trends in Private Label Beauty Consumer 

A threat to the sector comes from a shortage of key chemical solvents used in beauty products (such as ethoxydiglycol, dihydroxyacetone and erythrulose) which has sent the price of raw materials soaring. These ingredients are used in a broad range of beauty products including private label gradual tanners, skincare, and hair products. This has led some suppliers increasing minimum orders which could be detrimental to smaller brands that cannot front the extortionate minimum order costs. In contrast, private labels can take advantage or economies of scale to purchase in bulk and maintain supply lines.

An opportunity comes from conscious consumerism, which is centre stage, and retailers are in a solid position to build on existing charity partnerships by pegging them to specific private label lines.

Read on to discover more details or take a look at all of our UK Beauty and Personal Care market research.

Quickly understand

  • Impact of COVID-19 on the private label beauty sector.
  • Purchase of branded vs private label beauty products across multiple categories.
  • Locations of purchase of private label beauty products.
  • Reasons for buying private label beauty products.
  • Interest in buying private label beauty products.
  • Shopping habits for private label beauty products.

Covered in this report

Products: Colour cosmetics, fragrances (bodysprays), haircare (hair colourants), skincare (face, body, foot and hand).

Brands: Superdrug (B.), Boots (Squalene, No7), Zara Beauty, Amazon (Belei), Aldi (Lacura), Holland & Barrett (H&B), Primark (PS…), Marks & Spencer (M&S), Avon, Vogue, Glossybox, Lidl (Cien), L’Oréal.

Expert analysis from a specialist in the field

This report, written by Utku Tansel, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brexit and the pandemic brought with them uncertainty that saw shoppers adopting a savvier mindset, a trend that existed beforehand and will outrun both. Branded beauty dupes appeal to the consummate bargain hunter, however retailers can do more to drive digital discovery particularly as younger shoppers use social media to discover new private label beauty brands. Conscious consumerism is very much en-vogue and no longer the preserve of the artisanal or niche brands. Private labels are in a strong position to bring ethical and eco credentials to the masses ensuring that affordability is not a barrier to purchase of ethical beauty. Themes of inclusivity are also on the rise with gender fluidity, multi-racial, agelessness and universal appeal set to become golden tickets for private label beauty throughout the 2020s.

Roshida Khanom
Category Director BPC

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: Market context
          • Economic and other assumptions
            • Products covered in this report
            • Executive Summary

                • Impact of COVID-19 on private label beauty
                  • Figure 1: Short, medium and long term impact of COVID-19 on private label beauty, 2021
                • The market
                  • Real incomes plummet due to COVID-19 but bounce back in 2021
                    • Most people’s financial situation is comfortable
                      • Companies and brands
                        • NPD by private labels is increasingly on-trend
                          • Figure 2: NPD of private label beauty products as a share of total BPC, 2018-21
                        • Advertising taps into social trends
                          • The consumer
                            • Private label brands earn new followers
                              • Figure 3: Purchase of branded vs private label beauty products, by category, 2021
                            • In-store shopping favoured for private label beauty buys
                              • Figure 4: Purchase of private label beauty products, 2021
                            • Convenience gives supermarkets a distinct advantage
                              • Figure 5: Places of purchase of private label beauty products, 2021
                            • Value-proposition of private labels appeals more to women
                              • Figure 6: Reasons for buying private label beauty products, 2021
                            • Use private label to make ethical beauty affordable
                              • Figure 7: Factors that would encourage the purchase of private label over branded beauty products, 2021
                            • Develop a smoother digital experience to unlock online sales for supermarkets
                              • Figure 8: Private label beauty buying behaviours, 2021
                          • Issues and Insights

                            • Private label products prove themselves during the pandemic
                              • Drive digital discovery for Millennials
                                • Waking up to being woke
                                • Market Drivers

                                  • Employment has held up, but young people have been impacted
                                    • Figure 9: Unemployment rates, by age group, 2018-2021
                                  • Consumers’ financial wellbeing has slipped from its recent high point
                                    • Figure 10: Household financial wellbeing index, 2016-2021
                                  • Pandemic impacts supply
                                    • Ingredients shortages creates opportunity to win brand fans
                                      • Consumers go back to professional services
                                        • Figure 11: Visited a hairdresser/barber, 2020-2021
                                    • Launch Activity and Innovation

                                      • Private label NPD remains steady
                                        • Figure 12: NPD of private label beauty products as a share of total BPC, 2018-21
                                        • Figure 13: Selection of Amazon’s Belei skincare products, 2019
                                      • Price positioning is not the differentiator
                                        • Beauty dupes gain column inches
                                          • Figure 14: NPD in private label launches that rival branded alternatives, 2021
                                        • Private label brands aim to be trendy
                                            • Figure 15: Examples of ingredient-led NPD from Boots and Superdrug, 2021
                                          • CBD on the high street
                                            • Figure 16: Examples of private label NPD featuring CBD, 2021
                                          • Private label brands tap into the sleep trend …
                                            • Figure 17: Marks & Spencer formula absolute ultimate sleep cream with CBD oil, 2020
                                          • … and promote the at-home spa experience
                                            • Figure 18: Examples of NPD by private label brands featuring hot cloths, 2021
                                          • Conversion credentials
                                            • Figure 19: Examples of NPD in eco-friendly private label products,
                                          • Taking inspiration from high-end brands
                                            • Figure 20: Examples of NPD in beauty bundles by private label brands, 2021
                                        • Advertising and Marketing Activity

                                          • Inclusivity takes centre stage
                                            • Celebrity influence could evolve innovation
                                              • Bundles and boxes offer excitement and trial
                                              • Brand Research

                                                  • Brand map
                                                    • Figure 21: Attitudes towards and usage of selected brands, 2021
                                                  • Key brand metrics
                                                    • Figure 22: Key metrics for selected brands, 2021
                                                  • Brand attitudes: Budget supermarket brands offer best value for money
                                                    • Figure 23: Attitudes, by brand, 2021
                                                  • Brand personality: Boots Ingredients and B. by Superdrug seen as most ethical
                                                    • Figure 24: Brand personality – macro image, 2021
                                                  • Long-timers M&S and Boots Bring Expertise to the table
                                                    • Figure 25: Brand personality – micro image, 2021
                                                  • Brand analysis
                                                    • Boots Ingredients is on trend
                                                      • B. by Superdrug focuses on skin needs rather than age
                                                        • M&S Formula – Quality for middle-aged adults
                                                          • Aldi Lacura secures strong loyalty among women
                                                            • Lidl Cien enjoys higher brand awareness among women
                                                              • Zara Beauty yet to convert high awareness into usage
                                                                • Primark PS taps into current lifestyle demands
                                                                  • Media partnerships consolidate Glossybox’s youthful appeal
                                                                  • Purchase of Private Label Beauty Products

                                                                    • Partner with skinfluencers to target younger lifestyles
                                                                      • Figure 26: Purchase of branded vs private label beauty products, by category, 2021
                                                                    • Marketing to the menopausal could create a golden opportunity
                                                                      • Personalised services could steal market share from branded hair colour
                                                                        • Private labels need to become more aspirational
                                                                          • Figure 27: Repertoires of branded and own-label beauty products purchased, 2021
                                                                        • Private label facial skincare brands earn new followers
                                                                          • Figure 28: Purchase of private label beauty products only, by product type, 2018-2021
                                                                        • Men switch to private label in skincare and fragrances
                                                                          • Figure 29: Purchase of private label facial skincare and fragrances only, amongst men, 2018-2021
                                                                      • Locations of Purchase of Private Label Beauty Products

                                                                        • Retailers up the edge online
                                                                          • Figure 30: Purchase of private label beauty products, 2021
                                                                        • In-store shoppers prioritise price
                                                                          • Digital path to purchase for online shoppers
                                                                            • Community-led approach drives online-engagement and conversion
                                                                              • New retailers dive in
                                                                                • Big four benefit from space for beauty
                                                                                    • Figure 31: Places of purchase of private label beauty products, 2021
                                                                                  • Ancillary offerings aid multi-brand retailers but could be key for others
                                                                                  • Reasons for Buying Private Label Beauty Products

                                                                                    • Value drives purchase for women in particular
                                                                                      • Figure 32: Reasons for buying private label beauty products, 2021
                                                                                    • Convenience is key to winning over time-poor customers
                                                                                      • Millennials value the performance of private label brands
                                                                                        • Reviews play an important role for younger shoppers
                                                                                          • Market firsts will set private labels apart
                                                                                          • Interest in Buying Private Label Beauty Products

                                                                                            • Eco credentials are an expectation rather than a USP
                                                                                                • Figure 33: Factors that would encourage the purchase of private label over branded beauty products, 2021
                                                                                              • Younger shoppers want beauty products as unique as they are
                                                                                                • Customised consultations would add a touch of class to own-label cosmetics
                                                                                                  • Unique brand names give private label products more credibility
                                                                                                    • Conscious consumerism offers conversion potential
                                                                                                      • Figure 34: Agreement with being encouraged to buy private label over branded beauty products if they supported a cause, by age and gender, 2021
                                                                                                    • Cancer charities preferred for partnerships
                                                                                                    • Private Label Beauty Shopping Behaviours

                                                                                                      • Intentional purchase driven by dupes
                                                                                                        • Figure 35: Private label beauty buying behaviours, 2021
                                                                                                      • Digital seamless journey from discovery to purchase is crucial
                                                                                                        • Impulse purchase
                                                                                                          • Make ethical beauty affordable and accessible
                                                                                                            • Accessibility not an issue but presents opportunities
                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                • Abbreviations
                                                                                                                  • Consumer research methodology

                                                                                                                  About the report

                                                                                                                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                  Market

                                                                                                                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                  Consumer

                                                                                                                  Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                  Brand/Company

                                                                                                                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                  Data

                                                                                                                  Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                  *databooks not available with UK B2B Industry reports.

                                                                                                                  Below is a sample report, understand what you are buying.

                                                                                                                  Click to show report
                                                                                                                  2024 Sample Consumer Cover

                                                                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                                                  Trusted by companies. Big and small.

                                                                                                                  Want to speak to us directly?

                                                                                                                  Contact us with your enquiry and our expert global team can help.

                                                                                                                  Get in touch