UK Private Label Household Care Consumer 2024
£ 2,195 (Excl.Tax)
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Stay ahead of the curve and future-proof your business with Mintel’s UK Private Label Household Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends and consumer behaviours affecting your business.Â
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Amid a cost of living crisis, the shift towards own-label can prove influential on perceptions of the retailer that shoppers decide to visit. Household care retailers that offer a wide range of products will be well-placed to capitalise on shoppers determined to find low-priced products without wanting to compromise.
Price isn’t the only driving factor
Whilst price tends to be the primary purchase driver for own-label products, product efficacy remains the top priority for household care consumers. Brands must recognise the importance of product performance as an attribute to attract and retain consumers for repeat purchases.
Rising relevance of refill stations
When financial situations improve and consumers look for more than price, own-label can combine that reputation alongside bolder NPD such as own-label refill stations. In the long-term, these refill stations will help consumers to save money, in addition to maintaining sustainable, eco-conscious behaviours.
Purchase our UK Private Label Household Care Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Cleaning in and Around the Home Market Report 2023, or our range of Household and Home Market Research.
Aldi, M&S, Tesco, Lidl, Asda, Sainsbury’s, B&M, Morrisons, Boots, B&M.
This report, written by Arpita Sharma, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the private label household market and add expert context to the numbers.
It is time for private label to think beyond just price and innovate with products, channels, and processes to build long-term consumer loyalty.
Arpita Sharma
Global Household Analyst
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.