2024
9
UK Wellness Traveller Market Report 2024
2024-01-25T16:03:01+00:00
REP04B28441_AA5B_4DAF_8EA9_AE03094F6A0C
2195
169862
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"},{"name":"Mental Health and Wellness","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/mental-health-wellness"}]
Report
en_GB
Wellness travel has great potential to help holidaymakers release stress and provide them with tools to better cope with uncertainty. Marloes De Vries, Travel Analyst…

UK Wellness Traveller Market Report 2024

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Wellness Travel Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest wellness travel market research, trends and consumer behaviours affecting your business. Get a 360° view of the wellness travel market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • Participation and future interest in wellness travel and holidays.
  • Interest in types of wellness holidays.
  • Consumers’ reasons for taking a wellness holiday.
  • Desired booking methods for wellness holidays.
  • Perceptions of the wellness travel market.

Wellness Travel Market Outlook

The wellness travel market continues to show incredibly strong growth potential. Nevertheless, consumers’ interest in health and wellness holidays is slightly lower than before the cost of living crisis as their expensive image has deterred some travellers.

  • Interest in wellness travel: 57% of potential wellness travellers show strong interest in beach holidays.

Wellness Travel Market Trends

Importance of low-budget wellness travel

Financial challenges are a key factor causing stress and contribute to mental health problems. 7 in 10 of those who describe their financial situation as tight show interest in wellness holidays. This shows the importance of integrating wellness facilities and services in the budget travel segment.

  • Opportunity in the wellness travel market: 72% of those who describe their financial situation as tight show interest in wellness holidays.

Improve sleep quality

8 in 10 UK adults have experienced stress and identify sleep struggles being the leading effect. The importance of sleep to health is widely acknowledged among adults. Hotel brands are responding to this by offering things like meditation recordings, soundproofed rooms, and mood lighting to support a good night’s sleep.

  • Opportunity in the wellness travel market: 43% of potential wellness travellers want to improve sleep quality when holidaying.

Purchase our UK The Wellness Traveller Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Luxury Travel Market Report 2023, or our range of Travel Market Research.

Companies Featured in the Full Report

Westin Hotels & Resorts, Elegant Resorts, SIRO, Six Senses Hotels, VistaJet, Virgin Atlantic, Jet2Holidays, Qantas.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights from a Travel Analyst

This report, written by Marloes De Vries, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the wellness travel market and add expert context to the numbers.

Wellness travel has great potential to help holidaymakers release stress and provide them with tools to better cope with uncertainty.

Marloes De Vries

Marloes De Vries
Travel Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the wellness travel market
    • Market dynamics and outlook
    • Graph 1: population by life stage, mid-2020, mid-2030 and mid-2045
    • Graph 2: the financial wellbeing index, 2016-23
    • What consumers want and why
    • Graph 3: participation vs future interest in health/wellness holidays, by age, 2023
    • Graph 4: interest in wellness holiday types, 2023
    • Graph 5: motivations for going on a health/wellness holiday, 2023
    • Graph 6: perceptions of health/wellness holidays, by future interest, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Macro-economic factors
    • Graph 7: CPI inflation rate, 2021-23
    • Graph 8: the financial wellbeing index, 2016-23
    • Graph 9: the financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 10: top three effects of stress experienced in the last 12 months, 2023
    • Graph 11: long-term sickness, 2018-2023
    • Graph 12: population by life stage, mid-2020, mid-2030 and mid-2045
    • Holiday bookings and booking intentions
    • Graph 13: holiday bookings in the last three months, 2018, 2019 and 2023
    • Graph 14: plans to book a holiday in the next three months, 2018, 2019 and 2023
  3. What Consumers Want and Why

    • Participation and future interest in wellness holidays
    • Graph 15: future interest in health/wellness holidays, 2021 vs 2023
    • Graph 16: participation vs future interest in health/wellness holidays, by age, 2023
    • Graph 17: participation vs future interest in health/wellness holidays, by financial situation, 2023
    • Interest in wellness holiday types
    • Graph 18: interest in wellness holiday types, 2023
    • Motivations for wellness holidays
    • Graph 19: motivations for going on a health/wellness holiday, 2023
    • Graph 20: motivations for going on a health/wellness holiday, by gender, 2023
    • Graph 21: those interested in going on a health/wellness holiday to disconnect from technology, by age, 2023
    • Destinations
    • Graph 22: expected location of next health/wellness holiday, 2023
    • Travelling companions
    • Graph 23: expected travelling companions for next health/wellness holiday, 2023
    • Graph 24: expected travelling companions for next health/wellness holiday, by age, 2023
    • Graph 25: perceptions of health/wellness holidays, among family wellness travellers, 2023
    • Desired booking methods
    • Graph 26: expected booking channel for next health/wellness holiday, 2023
    • Graph 27: expected booking channel for next health/wellness package holiday, 2023
    • Graph 28: expected booking channel for next independently booked health/wellness holiday, 2023
    • Perceptions of wellness holidays
    • Graph 29: words/phrases most associated with health/wellness holidays, 2023
    • Graph 30: perceptions of health/wellness holidays among potential wellness travellers, by past experience, 2023
    • Graph 31: perceptions of health/wellness holidays, by age, 2023
    • Graph 32: perceptions of health/wellness holidays, by future interest, 2023
  4. Specialist wellness travel brands

  5. Innovation And Marketing Trends

    • Launch activity and innovation
  6. Appendix

    • Supplementary data
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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