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- Key issues covered in this Report
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Executive Summary
- Opportunities for the wellness travel market
- Market dynamics and outlook
- Graph 1: population by life stage, mid-2020, mid-2030 and mid-2045
- Graph 2: the financial wellbeing index, 2016-23
- What consumers want and why
- Graph 3: participation vs future interest in health/wellness holidays, by age, 2023
- Graph 4: interest in wellness holiday types, 2023
- Graph 5: motivations for going on a health/wellness holiday, 2023
- Graph 6: perceptions of health/wellness holidays, by future interest, 2023
- Innovation and marketing
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Market Dynamics
- Macro-economic factors
- Graph 7: CPI inflation rate, 2021-23
- Graph 8: the financial wellbeing index, 2016-23
- Graph 9: the financial confidence index, 2016-23
- Social, environmental and legal factors
- Graph 10: top three effects of stress experienced in the last 12 months, 2023
- Graph 11: long-term sickness, 2018-2023
- Graph 12: population by life stage, mid-2020, mid-2030 and mid-2045
- Holiday bookings and booking intentions
- Graph 13: holiday bookings in the last three months, 2018, 2019 and 2023
- Graph 14: plans to book a holiday in the next three months, 2018, 2019 and 2023
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What Consumers Want and Why
- Participation and future interest in wellness holidays
- Graph 15: future interest in health/wellness holidays, 2021 vs 2023
- Graph 16: participation vs future interest in health/wellness holidays, by age, 2023
- Graph 17: participation vs future interest in health/wellness holidays, by financial situation, 2023
- Interest in wellness holiday types
- Graph 18: interest in wellness holiday types, 2023
- Motivations for wellness holidays
- Graph 19: motivations for going on a health/wellness holiday, 2023
- Graph 20: motivations for going on a health/wellness holiday, by gender, 2023
- Graph 21: those interested in going on a health/wellness holiday to disconnect from technology, by age, 2023
- Destinations
- Graph 22: expected location of next health/wellness holiday, 2023
- Travelling companions
- Graph 23: expected travelling companions for next health/wellness holiday, 2023
- Graph 24: expected travelling companions for next health/wellness holiday, by age, 2023
- Graph 25: perceptions of health/wellness holidays, among family wellness travellers, 2023
- Desired booking methods
- Graph 26: expected booking channel for next health/wellness holiday, 2023
- Graph 27: expected booking channel for next health/wellness package holiday, 2023
- Graph 28: expected booking channel for next independently booked health/wellness holiday, 2023
- Perceptions of wellness holidays
- Graph 29: words/phrases most associated with health/wellness holidays, 2023
- Graph 30: perceptions of health/wellness holidays among potential wellness travellers, by past experience, 2023
- Graph 31: perceptions of health/wellness holidays, by age, 2023
- Graph 32: perceptions of health/wellness holidays, by future interest, 2023
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Specialist wellness travel brands
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Innovation And Marketing Trends
- Launch activity and innovation
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Appendix
- Supplementary data
- Report scope and definitions
- Methodology
Stay ahead of the curve and future-proof your business with Mintel’s UK Wellness Travel Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest wellness travel market research, trends and consumer behaviours affecting your business. Get a 360° view of the wellness travel market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- Participation and future interest in wellness travel and holidays.
- Interest in types of wellness holidays.
- Consumers’ reasons for taking a wellness holiday.
- Desired booking methods for wellness holidays.
- Perceptions of the wellness travel market.
Wellness Travel Market Outlook
The wellness travel market continues to show incredibly strong growth potential. Nevertheless, consumers’ interest in health and wellness holidays is slightly lower than before the cost of living crisis as their expensive image has deterred some travellers.
- Interest in wellness travel: 57% of potential wellness travellers show strong interest in beach holidays.
Wellness Travel Market Trends
Importance of low-budget wellness travel
Financial challenges are a key factor causing stress and contribute to mental health problems. 7 in 10 of those who describe their financial situation as tight show interest in wellness holidays. This shows the importance of integrating wellness facilities and services in the budget travel segment.
- Opportunity in the wellness travel market: 72% of those who describe their financial situation as tight show interest in wellness holidays.
Improve sleep quality
8 in 10 UK adults have experienced stress and identify sleep struggles being the leading effect. The importance of sleep to health is widely acknowledged among adults. Hotel brands are responding to this by offering things like meditation recordings, soundproofed rooms, and mood lighting to support a good night’s sleep.
- Opportunity in the wellness travel market: 43% of potential wellness travellers want to improve sleep quality when holidaying.
Purchase our UK The Wellness Traveller Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Luxury Travel Market Report 2023, or our range of Travel Market Research.
Companies Featured in the Full Report
Westin Hotels & Resorts, Elegant Resorts, SIRO, Six Senses Hotels, VistaJet, Virgin Atlantic, Jet2Holidays, Qantas.
Additional Features Included with Your Purchase
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Expert Insights from a Travel Analyst
This report, written by Marloes De Vries, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the wellness travel market and add expert context to the numbers.
Wellness travel has great potential to help holidaymakers release stress and provide them with tools to better cope with uncertainty.
Marloes De Vries
Travel Analyst
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