2021
9
UK Wellness Traveller Market Report 2021
2021-12-22T03:05:29+00:00
OX1050555
2195
146435
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Report
en_GB
“The travel industry has the opportunity to benefit immensely from the high interest in making wellness part of the overall holiday experience, with beauty/spa treatments, physical activities and meditation being…

UK Wellness Traveller Market Report 2021

£ 2,195 (Excl.Tax)

Description

The UK Wellness Traveller market report identifies consumer attitudes towards wellness tourism, wellness holidays, and wellness holiday destinations in the UK. This wellness tourism market report covers the market size, market forecast, market segmentation and wellness travel industry trends for the Wellness Traveller market in the UK.

Current Market Landscape

The pandemic has enlightened many consumers to the importance of improving their mental and physical health. Furthermore, connecting with nature has become a growing wellness trend since COVID-19 hit as consumers spend more time outdoors, while the desire to maintain new habits learned during the lockdowns or to break free from unhealthy ones, such as extensive screen time, have led to increased consumer interest in wellness holidays.

The tourism industry has the opportunity to benefit from the high interest in making wellness part of the overall holiday experience. There’s interest from many potential wellness travellers to add a health or wellness activity to their regular holiday (ie city break or beach holiday), with beauty/spa treatments, physical activities and meditation being the most desired activities.

  • 79% of potential wellness travellers are keen to add a health or wellness activity to their regular holiday.
  • 24% of UK adults planned to book a holiday in the three months following November 2021, well below pre-pandemic levels.
  • 31% of UK adults planned to book a holiday in the three months following November 2019.

The domestic travel industry and international tourism market have the opportunity to benefit from the high interest in making wellness part of the overall holiday experience. There’s interest from many potential wellness travellers to add a health or wellness activity to their regular holiday (i.e. city breaks or beach holidays), with beauty or spa treatments, physical activities and meditation being the most desired activities.

Future Market Trends in Wellness Travelling

Increased travel restrictions in response to the Omicron variant and concerns about potential lockdowns during the winter months pose a threat to the wellness holiday market. Many consumers will continue to adopt a wait-and-see attitude, while those open to booking wellness holidays or activities will prioritise those that can be easily rebooked or cancelled. Domestic tourism will remain popular until international travel stabilises post-pandemic.

There is an opportunity for brands to create unique and enriching wellness experiences, something many travellers are willing to pay a premium for. We expect more brands to tap into this by creating signature experiences as well as places for total wellbeing, where travellers can enjoy both relaxing and physical activities.

Read on to discover more details or take a look at all of our UK Holidays market research.

Quickly understand

  • The impact of COVID-19 on the wellness travel market.
  • Participation and future interest in wellness holidays.
  • Consumer interest in types of wellness holidays and activities.
  • Motivations to take a wellness holiday.
  • Purchase drivers when choosing a wellness holiday destination.
  • Consumer preferences and attitudes towards wellness holidays.

Covered in this report

Brands: Wellbeing Escapes, Healing Holidays, Healthy Holiday Company, Health and Fitness Travel.

Expert analysis from a specialist in the field

This report, written by Narmada Sarvanantha, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The travel industry has the opportunity to benefit immensely from the high interest in making wellness part of the overall holiday experience, with beauty/spa treatments, physical activities and meditation being in high demand. Post-pandemic, more wellness travellers are keen to opt for nature-based wellness experiences, while the combination of relaxing and physical activities will grow in popularity.

Narmada Sarvanantha
Leisure and Travel Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on the wellness travel market
      • Figure 1: Short, medium and long-term impact of COVID-19 on wellness tourism, 2020-25
    • The market
    • Uncertainty about the upcoming winter period has led to cautious behaviour
    • Concerns about international travel impact favourably on domestic travel market
    • Lockdown savings have the potential to boost revenue in wellness travel
    • Consumers’ growing environmental concerns call for greener wellness travel options
    • Companies and brands
    • Kerzner International introduces SIRO, an immersive fitness experience
    • Banyan Tree launches Wellbeing Sanctuaries
    • Singapore Airlines and Golden Door partnership instigates inflight wellness programme
    • The consumer
    • High interest in taking a holiday to improve health/wellness
      • Figure 2: Participation and future interest in wellness holidays, 2021
    • Healing, nature-based wellness holidays will become more popular
      • Figure 3: Interest in types of wellness holidays, 2021
    • Mental wellbeing the leading motivator for wellness holidays
    • Increased screen time has fuelled demand to disconnect from technology
    • Increased interest in kickstarting and maintaining fitness routine following COVID-19
      • Figure 4: Wellness holiday motivations, 2021
    • Beauty/spa treatments the most sought-after wellness holiday activity
      • Figure 5: Interest in wellness holiday activities, 2021
    • Potential for accommodation providers to enhance their wellness offering
      • Figure 6: Purchase drivers when choosing a wellness holiday destination, 2021
    • Strong demand for a hyper-personalised wellness experience
      • Figure 7: Attitudes towards wellness holidays, 2021
  3. Issues and Insights

    • Lockdown savings have the potential to boost revenue in wellness travel
    • Wellness tourism will benefit from growing consumer commitment to improving their wellbeing
  4. Market Drivers

    • Confidence to book holidays continued to increase in November 2021…
      • Figure 8: Holiday bookings in the last three months, 2019 vs 21
    • …but uncertainty about the upcoming winter period has led to cautious behaviour
      • Figure 9: Plans to book a holiday in the next three months, 2019 vs 2021
    • Rising inflation concerns add to the uncertainty…
      • Figure 10: Consumer concerns over cost-of-living changes, 2021
    • …but lockdown savings have the potential to boost revenue in wellness travel
    • Consumers’ growing environmental concerns call for greener wellness travel options
      • Figure 11: Changes in consumer priority levels for the environment, 2021
  5. Market Background

    • Wellness tourism will benefit from increased focus on wellbeing
      • Figure 12: Short, medium and long-term impact of COVID-19 on wellness tourism, 2020-25
    • Concerns about international travel impact favourably on domestic travel market
    • Wellness initiatives can help to improve the air travel experience
    • Wellness tourism will benefit from growing consumer commitment to improving their wellbeing
  6. Launch Activity and Innovation

    • Hotels introduce game-changing physical wellbeing initiatives
    • Pullman Power Fitness and Citroën create self-driving fitness pod
    • Kerzner International introduces SIRO, an immersive fitness experience
    • Demand for nature to be integral to wellbeing
    • Vejen Municipality hosts nature-based stress management course
    • Banyan Tree launches Wellbeing Sanctuaries
    • Adventure Parc Snowdonia opens new spa
    • Natural treatments are at the heart of the wellness experience at new spa in Belgium
    • Airlines enhance the passenger experience with wellness initiatives
    • Singapore Airlines and Golden Door partnership instigates inflight wellness programme
    • British Airways launches power nap energy pods
    • Spas and hotels step up to make wellness an experience
    • Aire Ancient Baths expanded into London
    • Travel brands encourage digital detox
  7. Specialist Wellness Travel Brands

    • Wellbeing Escapes
    • Healing Holidays
    • Healthy Holiday Company
    • Health and Fitness Travel
  8. Wellness Holiday Participation and Future Interest

    • High interest in taking a holiday to improve health/wellness
      • Figure 13: Participation and future interest in wellness holidays, 2021
    • Untapped potential for wellness travel among older consumers
      • Figure 14: Participation and future interest in wellness holidays, by age, 2021
  9. Types of Wellness Holidays

    • Healing, nature-based wellness holidays will become more popular
      • Figure 15: Interest in types of wellness holidays, 2021
    • Unique and adventurous experiences are essential to attract young adults to nature
    • Spa breaks continue to be more appealing to female consumers…
    • …but increasing focus on physical activity could boost appeal to men
      • Figure 16: Interest in spa breaks, by gender and age, 2021
  10. Wellness Holiday Motivations

    • Mental wellbeing the leading motivator for wellness holidays
    • Increased screen time has fuelled demand to disconnect from technology
    • Increased interest in kickstarting and maintaining fitness routine following COVID-19
    • Wellness holidays that cater to losing weight have growth potential
      • Figure 17: Wellness holiday motivations, 2021
    • Older consumers are keen to improve their physical fitness
      • Figure 18: Interest in taking a wellness holiday to improve physical fitness, by age, 2021
  11. Wellness Holiday Activities

    • Beauty/spa treatments the most sought-after wellness holiday activity
      • Figure 19: Interest in wellness holiday activities, 2021
    • Meditation is a growing trend among younger consumers
      • Figure 20: Interest in meditation, by age, 2021
  12. Wellness Holiday Purchase Drivers

    • Potential for accommodation providers to enhance their wellness offering
      • Figure 21: Purchase drivers when choosing a wellness holiday destination, 2021
  13. Attitudes towards Wellness Holidays

    • Strong demand for a hyper-personalised wellness experience
      • Figure 22: Attitudes towards wellness holidays, 2021
    • Dual-parent families who have been on a wellness holiday before show high interest in new treatments
      • Figure 23: Attitudes towards paying more for new treatments/experiences – CHAID analysis, 2021
    • Younger holidaymakers keen on luxury wellness experiences
  14. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
    • CHAID analysis methodology
      • Figure 24: Attitudes towards paying more for new treatments/experiences – CHAID – Table output, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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