2021
9
UK The Young Traveller Market Report 2021
2021-09-17T04:20:05+01:00
OX1050097
2195
142512
[{"name":"Consumer Demographics","url":"https:\/\/store.mintel.com\/industries\/demographics"},{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"}]
Report
en_GB
“Young people will lead the international travel market’s post-COVID revival, looking for the fun, social experiences they have been denied by the pandemic and willing to spend more on making…

UK The Young Traveller Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

The UK The Young Traveller report identifies consumer attitudes towards the young travel market, future travel demand, social travel, and solo in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Young Traveller market in the UK. 

Current Market Landscape

The enforced closure of the holiday market for the majority of 2020 saw the wider category suffering huge impacts on their value and revenue, with many holidaymakers having to cancel bookings or put off plans to book holidays until restrictions lifted.

  • Enforced closures saw the 16-35 market segment fall in value by 67% in 2020, with the number of holidays dropping from 30 million to 13 million.
  • 80% of 16-34 years olds intend on taking a holiday in the next 3 years, with 61% willing to spend more than they did pre-pandemic.
  • The market volume for 16-35s will grow by 47%, (81% in value) during 2021, expanding by 39% and 42% respectively in 2022.

As international borders begin to re-open as the pandemic eases, the strength of pent-up demand will drive a rapid market recovery. The importance of young people on the travel industry’s post-COVID recovery will see tour operators benefitting from young travellers seeking the security of professional support as insurance against new outbreaks or restrictions.

Future Market Trends in The Young Traveller

The biggest threat to this market revival currently is the emergence of new strains of the virus, that could potentially close down the travel market once again. Any new lockdowns would not only impact booked holidays, but also limit young people’s ability to spend on holidays, with the uncertain career prospects and financial futures they will face in the aftermath.

The potential of social travel presents the biggest opportunity to open to operators over the short and medium term, as group and solo travellers alike look to connect with others and share new experiences as a counter to the isolation they have experienced during the COVID-19 crisis.

Read on to discover more details or take a look at all of our UK Holidays and Travel market research.

Quickly understand

  • The impact of COVID-19 on the young travel market
  • The implications of young travellers’ preference for foreign holidays over staycations
  • The influence of Generation Z on future travel demand
  • The importance of social travel and solo travellers
  • The conflict between young travellers’ need for economy and their desire for luxury

Covered in this report

Brands: TripAdvisor, Booking.com, easyJet Holidays, Jet2Holidays, On the Beach, Virgin Voyages, TUI, Expedia, Contiki, Party Hard Travel, Topdeck Travel, Flight Centre Travel Group, TruTravels, VIBE, Syte.

Expert analysis from a specialist in the field

This report, written by David Walmsley, a leading analyst in the Leisure sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Young people will lead the international travel market’s post-COVID revival, looking for the fun, social experiences they have been denied by the pandemic and willing to spend more on making up for what they have missed.
David Walmsley - Research AnalystDavid Walmsley
Senior Leisure Analyst

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Economic and other assumptions
            • Products covered in this Report
            • Executive Summary

                • Impact of COVID-19 on young travellers
                  • Figure 1: Short, medium and long-term impact of COVID-19 on the under-35 holiday market, 2020-25
                • The market
                  • Pandemic grounds all travellers
                    • Younger holidaymakers set to lead travel market recovery
                      • Figure 2: COVID-19 scenario forecasts for 16-34 holiday market volumes, 2016-26
                      • Figure 3: COVID-19 scenario forecasts for 16-34 holiday market value, 2016-26
                    • Overseas options beat domestic destinations
                      • Figure 4: Volume of domestic and overseas holidays taken by 16-34 year olds, 2015-19
                    • Companies and brands
                      • More options attract more attention
                        • Figure 5: Use of holiday brands* by 16-34 year olds, 2021
                      • The consumer
                        • Pent-up holiday demand ready for release
                          • Figure 5: Holiday booking and consideration, 2019-21
                        • Staycation summers an opportunity for active breaks
                          • Figure 6: Young travellers’ holiday intentions, 2021
                        • Youngest will be quickest to go furthest
                          • Figure 7: Most popular holiday destinations among young travellers, by region, 2021
                        • Family – friends – new family
                          • Figure 8: Young travellers’ holiday companions, 2021
                        • COVID creates a new mood of caution
                          • Figure 9: Young travellers’ holiday preferences, 2021
                        • Social travel and fun in the sun
                          • Figure 10: Young travellers’ holiday motivations, 2021
                        • Priorities are worth paying for
                          • Figure 11: Young travellers’ willingness to spend extra on holiday upgrades, 2021
                      • Issues and Insights

                        • Budget and luxury can travel together
                          • Younger travellers planning to spend more
                            • What will luxury look like?
                              • Young travellers’ independence a casualty of COVID
                                • Package bookings hedge against uncertainty
                                  • Planning habit here for good
                                  • The Market – Key Takeaways

                                    • Young travel grounded by pandemic
                                      • Further is better, but shorter is sweeter
                                        • Travel restrictions slow pace of recovery
                                          • Move over Millennials
                                          • Market Size and Performance

                                            • Young travellers take centre stage
                                              • Figure 12: Short, medium and long-term impact of COVID-19 on the under-35 holiday market, 2020-25
                                            • Low-cost holidays fuelled pre-pandemic peak
                                              • Figure 13: Under-35 holiday market size, 2016-21
                                          • Market Forecast

                                            • Enthusiasm for travel prepares market for take off
                                              • Figure 14: Forecast volume of holidays taken by 16-34 year olds, 2016-26
                                              • Figure 15: Forecast value of holidays taken by 16-34 year olds, 2016-26
                                            • Staycation sampling supports domestic short breaks
                                              • Figure 16: Forecast volume of domestic holidays taken by 16-34 year olds, 2016-26
                                              • Figure 17: Forecast value of domestic holidays taken by 16-34 year olds, 2016-26
                                            • Overseas spending set for rapid return
                                              • Figure 18: Forecast volume of overseas holidays taken by 16-34 year olds, 2016-26
                                              • Figure 19: Forecast value of overseas holidays taken by 16-34 year olds, 2016-26
                                            • Forecast methodology
                                            • COVID-19 Scenario Performance

                                              • Mintel’s approach to predicting the impact of COVID-19
                                                • Fundamental differences in how COVID-19 is affecting consumer markets
                                                  • Threat of vaccine-resistant strains of COVID-19 adds huge uncertainty
                                                    • Figure 20: COVID-19 scenario forecasts for 16-34 holiday market volumes, 2016-26
                                                    • Figure 21: COVID-19 scenario forecasts for 16-34 holiday market value, 2016-26
                                                  • Young travellers making up for lost time
                                                    • Extended travel restrictions remain market’s biggest threat
                                                      • Rapid recovery tops up growth
                                                        • COVID-19 market disruption: risks and outcomes
                                                          • Figure 22: Summary of Mintel scenario expectations and the impact on the 16-34 holiday market, 2021
                                                      • Market Segmentation

                                                        • Younger travellers have broader horizons…
                                                          • Figure 23: Volume of domestic and overseas holidays taken by 16-34 year olds, 2015-19
                                                        • …and spend three times as much abroad
                                                          • Figure 24: Value of domestic and overseas holidays taken by 16-34 year olds, 2015-19
                                                        • Budget travel still a key market focus
                                                          • Figure 25: Average expenditure of 16-34 year olds on domestic and overseas holidays, 2015-19
                                                        • An established spirit of independence
                                                            • Figure 26: Volume and value of package and independent overseas holidays taken by 16-34 year olds, 2015-19
                                                          • Short is sweet
                                                            • Figure 27: Overseas holidays taken by 16-34 year olds, by duration of stay, 2015-19
                                                        • Market Drivers

                                                          • Travel restrictions limit holiday options
                                                              • Figure 28: Traffic light system for international travel, 2021
                                                            • Consumer confidence more fragile among the young
                                                                • Figure 29: Financial situation of 16-34s, 2021
                                                              • Ageing population squeezes addressable market size
                                                                  • Figure 30: Trends in the UK population age structure, 2018-27
                                                                • Social experiences for Gen Z
                                                                    • Figure 31: Diversity within Gen Z’s friendship groups, July 2020
                                                                • Companies and Brands – Key Takeaways

                                                                  • Widest choice attracts most eyeballs
                                                                    • Specialists survive despite STA loss
                                                                      • Cruising eyes a younger crowd
                                                                        • A little luxury can go a long way
                                                                        • Market Share

                                                                          • TripAdvisor and Booking.com are most-used brands
                                                                              • Figure 32: Use of holiday brands* by 16-34 year olds, 2021
                                                                            • A mature market of young travel operators
                                                                            • Launch Activity and Innovation

                                                                              • Virgin Voyages aiming to float younger travellers’ boats
                                                                                • Young travellers ready to return in style
                                                                                  • Wellness focus gets operators fit for the future
                                                                                    • Mini adventures promoting domestic destinations
                                                                                      • Syte steps into STA’s shoes
                                                                                      • The Consumer – Key Takeaways

                                                                                        • Pent-up holiday demand ready to be released
                                                                                          • Action focus for another staycation summer
                                                                                            • Youngest keenest to go furthest
                                                                                              • Travellers mature from old friends to new families
                                                                                                • COVID creates a new mood of caution
                                                                                                  • Young, fun and mingle
                                                                                                    • Price of priorities proves worth paying
                                                                                                    • Impact of COVID-19 on Consumer Behaviour

                                                                                                      • Booking intentions reflect pent-up holiday demand
                                                                                                          • Figure 33: Holiday booking and consideration, 2019-21
                                                                                                        • COVID health concerns are financial rather than physical
                                                                                                            • Figure 34: Reasons for 16-34s not yet having booked a main holiday, 2021
                                                                                                          • Grounding period lets environmental concerns take root
                                                                                                              • Figure 35: Agreement that the COVID-19 outbreak has made me more aware about the impact of travel on the environment, by age, 2020
                                                                                                          • Holiday Intentions

                                                                                                            • Staycation destinations can feed young travellers’ appetite for action
                                                                                                                • Figure 36: Young travellers’ holiday intentions, 2021
                                                                                                              • Young travellers hungry for different experiences
                                                                                                                  • Figure 37: Repertoires of young travellers’ holiday intentions, 2021
                                                                                                              • Holiday Destinations

                                                                                                                • Young travellers first back in it for the long haul
                                                                                                                    • Figure 38: Most popular holiday destinations among young travellers, by region, 2021
                                                                                                                  • Spain reigns
                                                                                                                      • Figure 39: Most popular holiday destinations among young travellers, 2021
                                                                                                                  • Travelling Companions

                                                                                                                    • Holidaymakers mature from old friends to new family
                                                                                                                      • Figure 40: Young travellers’ holiday companions, 2021
                                                                                                                    • Solo travellers an active target
                                                                                                                        • Figure 41: Types of holiday planned by solo young travellers, 2021
                                                                                                                    • Holiday Preferences

                                                                                                                      • Young travellers seek experienced guides
                                                                                                                          • Figure 42: Young travellers’ holiday preferences, 2021
                                                                                                                        • Social travel set to take off
                                                                                                                            • Figure 43: Increases in young travellers’ interest in meeting new people after the COVID-19 pandemic, by expected travelling companions, 2021
                                                                                                                        • Holiday Motivations

                                                                                                                          • Prioritising fun in the sun
                                                                                                                              • Figure 44: Young travellers’ holiday motivations, 2021
                                                                                                                          • Holiday Upgrades

                                                                                                                            • Good advice is worth paying for
                                                                                                                                • Figure 45: Young travellers’ willingness to spend extra on holiday upgrades, 2021
                                                                                                                              • A cultural evolution
                                                                                                                                  • Figure 46: Young travellers’ willingness to spend extra on holiday upgrades, by motivation for taking a holiday, 2021
                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                • Definitions
                                                                                                                                  • Abbreviations
                                                                                                                                    • Consumer research methodology
                                                                                                                                    • Appendix: Central Forecast Methodology

                                                                                                                                      • Market forecast and prediction intervals
                                                                                                                                        • Figure 47: Volume forecast for the 16-34 holiday market, 2021-26
                                                                                                                                        • Figure 48: Value forecast for the 16-34 holiday market, 2021-26
                                                                                                                                        • Figure 49: Volume forecast for the 16-34 domestic holiday market, 2021-26
                                                                                                                                        • Figure 50: Value forecast for the 16-34 domestic holiday market, 2021-26
                                                                                                                                        • Figure 51: Volume forecast for the 16-34 overseas holiday market, 2021-26
                                                                                                                                        • Figure 52: Value forecast for the 16-34 overseas holiday market, 2021-26
                                                                                                                                      • Market drivers and assumptions
                                                                                                                                        • Figure 53: Key drivers affecting Mintel’s market forecast, 2020-25
                                                                                                                                      • Forecast methodology
                                                                                                                                      • Appendix: COVID Scenario Performance Methodology and Assumptions

                                                                                                                                        • Scenario performance
                                                                                                                                          • Figure 54: COVID-19 scenario forecasts for volume of holidays taken by 16-34 year olds, 2016-26
                                                                                                                                          • Figure 55: COVID-19 scenario forecasts for value of holidays taken by 16-34 year olds, 2016-26
                                                                                                                                          • Figure 56: COVID-19 scenario forecasts for volume of domestic holidays taken by 16-34 year olds, 2016-26
                                                                                                                                          • Figure 57: COVID-19 scenario forecasts for value of domestic holidays taken by 16-34 year olds, 2016-26
                                                                                                                                          • Figure 58: COVID-19 scenario forecasts for volume of overseas holidays taken by 16-34 year olds, 2016-26
                                                                                                                                          • Figure 59: COVID-19 scenario forecasts for value of overseas holidays taken by 16-34 year olds, 2016-26
                                                                                                                                        • Rapid COVID recovery, central and extended COVID disruption scenarios outline
                                                                                                                                          • Scenario methodology

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