"Theme-led tours, such as pop culture, fitness and dietary-focused, can remove the fear of social mismatch and convert hesitant travellers into bookers."
Nikita Shergill, Technology and Media Analyst
This report examines the market for group touring and adventure holidays overseas and within the UK. These include escorted/guided coach tours and rail tours, escorted river and escorted sea cruises and guided small-group adventure travel. Independent touring holidays (eg self-drive tours) are excluded, unless the company provides the itinerary, accommodation, transport tickets etc. The Report covers touring holidays involving at least one overnight stay.
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We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
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