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- UK Underwear Market Report 2023
UK Underwear Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Underwear Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest UK underwear market trends and consumer behaviours affecting your business. Get a 360° view of the underwear industry, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living squeeze is likely to put pressure on consumer budgets for underwear and nightwear. However, the UK underwear market has proved to be somewhat resilient as consumers return to stores and look to treat themselves to new underwear. A return to holidays has also given a boost to the UK underwear market.
The loungewear trend has started to disperse, but it remains very much prevalent among Gen Z consumers as comfortable fashion continues to be mainstream.
Better size availability
Consumers are looking for representation and want brands to showcase what real people look like in their marketing. Brands in the UK underwear market will benefit from widening their ranges to include more sizes, more inclusive products, as well as more sustainable options. As the population ages, brands catering to women’s health such as offering menopausal products will also stand in good stead.
Continuing trend for comfortable styles
The pandemic accelerated the already widespread comfort-wear trend, bringing softer underwear styles, sports bras and relaxed-fit loungewear to the fore. While more casual styles appeal to younger shoppers, comfort over complexity is apparent across all demographics, while the importance of materials also increases in proportion to age.
To learn more about the UK underwear market, including a five-year forecast, analysis of consumer behaviour, and recommendations for market opportunities, purchase our full UK Underwear Market Report.
Calvin Kklein, Victoria’s Secret, Pour Moi, Boux Avenue, Bravissimo.
This report, written by Fiona McDonald, a leading retail analyst, delivers in-depth commentary and analysis to highlight trends in the UK underwear market and add expert context to the numbers.
A resurgence in consumer spending has benefitted the underwear market, as consumers look to treat themselves to new styles. Consumers seek to bring fun to their underwear shopping, and look for better representation and inclusivity from brands. Growth in the sector is set to be driven by the continuation of comfortable fashion, as well as retailers and brands expanding their ranges to bring body positivity to the spotlight.”
Fiona McDonald
Retail Analyst
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