2024
9
UK Valentine’s Day Market Report 2024
2024-04-25T11:01:38+01:00
REP44E15921_E49A_43BC_AC54_7930C0292072
2195
172636
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Valentine's Day 2025 promises optimism. Retailers should spotlight gifts that amplify the emotional significance of the event and tap into celebrating different forms of love. Emily Viberg, Retail analyst…

UK Valentine’s Day Market Report 2024

£ 2,195 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s UK Valentine’s Day Market Report 2024. Our full report is packed with consumer-led market intelligence, statistics on 2024 Valentine’s Day spending, the latest Valentine’s Day retail market trends and consumer behaviours affecting your business.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Key Topics Featured in the Full Report

  • Estimated Valentines Day market size for consumer spending.
  • The outlook for Valentine’s Day 2025.
  • New product development and innovations for Valentine’s Day.
  • Opportunities in self-gifting for Valentine’s Day.
  • Savvy shopping behaviors for Valentine’s Day.
  • Consumer attitudes towards celebrating Valentine’s Day and gift shopping.

Valentine’s Day Overview

Spending on Valentine’s Day grew strongly in 2024, recovering from a poor 2023. An uptick in spending was driven by younger consumers and higher-income households, with improved confidence in this latter group allowing for more discretionary spending. This was supported by continued value-led behaviours, with consumers looking to save by celebrating at home creating strong demand for in-home dining.

  • Valentine’s Day Market Size: Estimated spending on Valentine’s Day totaled £2.1 billion in 2024.

Valentine’s Day Retail Trends and Opportunities for Retailers

Just as initiatives like Green Friday have sparked creativity and are slowly reshaping how consumers view events like Black Friday, anti-Valentine’s Day movements, such as Galentine’s Day and Single’s Awareness Day, celebrated a day after, are gaining momentum and influencing how people celebrate the day.

Retailers should also extend this inclusive approach to to single-person households. Retailers like Boots have integrated self-care messaging into their Valentine’s Day campaigns, recognising the growing trend towards self-love and personal wellbeing. By showcasing products that promote pampering and self-indulgence, retailers can tap into a broader consumer desire for holistic celebration beyond traditional romantic gestures.

  • Valentine’s Day Retail Trends: 62% of 16-34-year-olds bought something for themselves for Valentine’s Day.

Readers of this report may also be interested in our UK Mother’s Day Market Report 2024, or our range of Seasonal Holidays Market Research.

Additional Features Included with Your Purchase

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Meet the Expert

Emily Viberg is an experienced Retail analyst specialising in writing Mintel’s seasonal shopping and gifting reports.

Valentine’s Day 2025 promises optimism. Retailers should spotlight gifts that amplify the emotional significance of the event and tap into celebrating different forms of love.

Emily Viberg
Retail analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for Valentine’s Day
    • Market dynamics and outlook
    • Graph 1: estimated spending on Valentine’s Day, 2020-24
    • What consumers want and why
    • Graph 2: any gift purchasing for Valentine’s Day, 2021-24
    • Graph 3: average spent on Valentine’s Day gifts, 2020-24
    • Graph 4: savvy Valentine’s Day shopping behaviours, 2024
    • Graph 5: Valentine’s Day sentiments, 2024
    • Graph 6: reasons why Valentine’s Day was not celebrated, 2023-24
    • Retailer activity
    • Graph 7: top 10 claims for Valentine’s Day products, 2022-24
    • Graph 8: total above-the-line, online display and direct mail advertising expenditure by all retailers in February, 2019-24
  2. Market Dynamics

    • Market size
    • Graph 9: factors influencing choice of chocolate product, 2023
    • Graph 10: purchasing levels of cut flowers and houseplants, 2019/20-2023/24
    • Graph 11: spending levels on cut flowers and houseplants, 2019/20-2023/24
    • Macroeconomic factors
    • Graph 12: CPI inflation rate, 2021-24
    • Graph 13: “Have you been affected by any of these issues over the last two months?”, 2024
    • Graph 14: the financial wellbeing index, 2016-23
    • Graph 15: the financial confidence index, 2016-24
    • Graph 16: “Are you expecting to do any of the following as a result of rising prices? Please select all that apply.”, 2023
  3. What Consumers Want and Why

    • Valentine’s Day 2024 gift purchasing
    • Graph 17: any gift purchase for Valentine’s Day, 2021-24
    • Graph 18: Valentine’s Day purchasing levels by channel, 2023-24
    • Graph 19: Valentine’s Day gift buying online, 2023-24
    • Graph 20: Valentine’s Day gift buying, by age, 2024
    • Graph 21: Valentine’s Day gift buying, by resident parent of children under 16, 2024
    • Valentine’s Day spending in 2023
    • Graph 22: average spent on Valentine’s Day gifts, 2020-24
    • Graph 23: Valentine’s Day gift spending, by household income, 2023-24
    • Savvy Valentine’s Day shopping behaviours
    • Graph 24: “I used flexible payment options to buy Valentine’s Day gifts this year”, by age, 2024
    • Graph 25: “I think having a takeaway for Valentine’s Day can be just as special as having a meal at a restaurant/pub”, by presence of children in the household, 2024
    • Attitudes towards Valentine’s Day and gift shopping
    • Graph 26: “I think there is less pressure to do something special for Valentine’s Day when you are in a relationship “, by presence of children in the household, 2024
    • Reasons why Valentine’s Day was not celebrated in 2024
    • Graph 27: reasons why Valentine’s Day was not celebrated, 2023-24
    • Graph 28: reasons why they don’t celebrate Valentine’s day, by age, 2024
    • Graph 29: “I don’t have anyone to buy gifts for”, by age, 2024
    • Graph 30: “My partner and I decided not to buy gifts this year”, by presence of children in the household, 2024
    • Graph 31: “I think it’s a waste of money”, by household income, 2024
  4. Retailer Activity

    • Valentine’s Day retailer innovations and launch activity
    • Valentine’s Day new product development
    • Graph 32: top 10 claims for Valentine’s Day products, 2022-24
    • Graph 33: private label vs branded new product development launches, 2022-24
    • Graph 34: new product development for Valentine’s Day, by ultimate company, 2022-24
    • Advertising and marketing activity
    • Graph 35: total above-the-line, online display and direct mail advertising expenditure by all retailers in February, 2019-24
    • Graph 36: total above-the-line, online display and direct mail advertising expenditure by leading retailers in February, 2024
  5. Appendix

    • Report scope and definitions
    • Methodology

Why Mintel?

Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:

Mintel’s Clients Portal

After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.

Multiple Report Formats

Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.

Interactive Databook

Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.

Custom Presentations

Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Click to show report
2024 Sample Consumer Cover

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.

Trusted by companies. Big and small.