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"Younger adults spend more time on video sharing platforms, but there is opportunity for subscription streaming services to boost engagement through live sports coverage."
Yogita Burke, Cross-category Research Analyst
| Report Attributes | Details |
| Published Date | December 2025 |
| Report Author | Yogita Burke, Cross-category Research Analyst |
| Market Data Range | 2022–2024 (viewing minutes per day by platform) |
| Market Segmentation | By platform (subscription streaming services, broadcaster VOD, video-sharing platforms), By age group (16–34, 55–64, 65+), By subscription type (single service, multiple services) |
| Consumer Data | 2,000 internet users aged 16+, September 2025 |
| Leading Brands in the UK Video Streaming Services | Netflix, Disney+, Amazon Prime Video, ITVX Premium, DAZN, Paramount+ |
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