Stay ahead of the curve and future-proof your business with Mintel’s UK Video Streaming Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest video streaming insights, trends and consumer behaviours affecting your business. Get a 360° view of the video streaming market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis has hampered near-term growth prospects for paid-for streaming on-demand services, with the rising costs of streaming services causing many existing subscribers to at least consider cancelling. To maintain subscriber numbers, leading services have begun to introduce ad-supported subscription options that cost significantly less than their ad-free tiers
Ad-supported streaming services
Ad-supported streaming services are expected to play a growing role in the future development of video streaming since they offer providers a valuable additional source of revenue. However, Mintel research reveals mixed opinions about their appeal when it comes to paid services
Older generations offer great opportunity
Older generations of viewers currently offer paid-for video streaming service providers the best opportunity for organic growth in subscriber numbers. Developing original content that appeals to over-65s can be a valuable way to attract this rapidly growing subset of the population to paid-for streaming services.
To learn more about the video streaming market, including a five-year forecast, consumer behaviour analysis, and market opportunities recommendations, purchase our full UK Video Streaming Market Report.
Apple, Paramount, Now, Disney, Amazon Prime Video, Netflix.
This report, written by George Zaborowski, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the video streaming market and add expert context to the numbers.
The cost of living crisis has temporarily dampened overall consumer demand for paid-for video streaming services, but it has also hastened the development of ad-supported services. Lower cost ad-supported tiers are initially being introduced by SVoD providers as a way to sustain subscriber growth after price increases, but over the longer term they will play a key role as a valuable source of additional revenue.”
George Zaborowski
Senior Market Research Analyst
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