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- UK VR and AR Market Report 2023
UK VR and AR Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK VR and AR Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest VR market research, trends and consumer behaviours affecting your business. Get a 360° view of the market UK including VR and AR market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.Â
The income squeeze has limited spending on non-essentials, while inflation and rapid innovation have seen significant increases in the prices of VR headsets. The entrance of Apple to the market in 2024 will certainly drive interest, but the high price point will limit sales growth.
Demonstrate practical use cases for AR
There is an opportunity for brands to shift away from entertainment perceptions of AR and instead lean towards more practical applications to help introduce the technology to an older demographic Brand must raise awareness of this technology and the possibility of alternative applications such as visualising furniture, in-store AR mirrors and live translation via AR glasses.
Expand VR arcades to capitalize on interest
Ownership of VR headsets has remained fairly stable in recent years. Despite this, people are finding other ways to use VR, particularly through the increasing number of VR arcades and events. With the latest headsets seeing major price rises, it could prove a real opportunity for arcades to expand and provide consumers with the chance to try out new headsets.
Purchase our UK VR and AR Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our UK Consumers and the Metaverse Market Report 2023, or our range of Technology Market Research.
Apple, Vision Pro, Google Glass, Qualcomm, DNA VR, Meta, Quest, PlayStation, HTC, Xreal, Steam.
This report, written by Adrian Reynolds, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the AR and VR market market and add expert context to the numbers.
The extended reality market continues to evolve but headset sales are struggling for growth. AR is reaching more people with more accessible practical use cases.
Adrian Reynolds
Principal Analyst
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