This Market Dynamics report features market data taken from Mintel’s UK Vitamins and Supplements Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK VMS market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Cautious consumer mindset has mixed effects on VMS
- Graph 1: financial confidence and wellbeing indices, 2019-25
- Strong interest in healthy eating supports and hinders VMS
- Graph 2: how often people try to eat healthily, 2018-25
- Various vitamins and minerals attract media attention
- Graph 3: Google searches for selected vimtains and minerals related terms, 2022-25
- Growth of over-45s will support demand for VMS
- Graph 4: population, by age, 2020, 2025 and 2030
- Market size and forecast
- Market size and forecast of vitamins and supplements
- Graph 5: [no title]
- Vitabiotics retains top position in VMS
- Graph 6: leading brands’ sales in the vitamins and supplements mainstream retail market, by value, 2022/23-2024/25
- Challengers pose intense competition to VMS stalwarts
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THE CONSUMER
- Occasional users hold untapped potential for VMS
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APPENDIX
- Report scope
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of vitamins and supplements mainstream retail value sales
- Market forecast and prediction intervals
- Market share – brands
- Market share – brand owners
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- UK generation groups
- Other data source methodologies
- Nielsen Ad Intel coverage
- Ad spend by leading advertisers
- Social media ad spend by leading advertisers
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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