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THE MARKET
- Snapshot – market size and forecast
- Cautious consumer mindset has mixed effects on VMS
- Graph 1: financial confidence and wellbeing indices, 2019-25
- Strong interest in healthy eating supports and hinders VMS
- Graph 2: how often people try to eat healthily, 2018-25
- Various vitamins and minerals attract media attention
- Graph 3: Google searches for selected vimtains and minerals related terms, 2022-25
- Growth of over-45s will support demand for VMS
- Graph 4: population, by age, 2020, 2025 and 2030
- Market size and forecast
- Market size and forecast of vitamins and supplements
- Graph 5: [no title]
- Vitabiotics retains top position in VMS
- Graph 6: leading brands’ sales in the vitamins and supplements mainstream retail market, by value, 2022/23-2024/25
- Challengers pose intense competition to VMS stalwarts
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THE CONSUMER
- Occasional users hold untapped potential for VMS
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APPENDIX
- Report scope
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of vitamins and supplements mainstream retail value sales
- Market forecast and prediction intervals
- Market share – brands
- Market share – brand owners
- The consumer
- Consumer research questions
- Consumer research methodology
- Repertoire analysis methodology
- UK generation groups
- Other data source methodologies
- Nielsen Ad Intel coverage
- Ad spend by leading advertisers
- Social media ad spend by leading advertisers
- Abbreviations
This Market Dynamics report features market data taken from Mintel’s UK Vitamins and Supplements Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK VMS market. The full report is available to purchase here.
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