2020
9
UK Wearable Technology Market Report 2020
2020-12-12T03:01:47+00:00
OX990136
2195
128651
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Report
en_GB
“Smart earbuds remain the fastest-growing wearable technology product. The increasing reliance on voice control puts Amazon in a strong position to gain market share with its Echo Buds, which support…

UK Wearable Technology Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the UK Wearable Technology market including the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Quickly understand

  • The latest consumer wearable technology products that are interesting people this year.
  • The target market for wearable technology, market growth and sales data.
  • Understand wearables market share and innovation across the market.

Covered in this report

While 37% of consumers agree that smart glasses with facial recognition should be banned from public spaces, it rises to 48% for Generation Z and Younger Millennials specifically. This is significant because these are the age groups that are the most interested in buying smart glasses. Major social companies including Facebook and Snapchat are investing in smart glasses. Therefore, it is possible that we could see an automatic tagging feature for pictures and video taken from these glasses. With many consumers uncomfortable with face recognition right now, the smart-glasses manufacturers that focus on privacy are likely to be most successful.

Expert analysis from a specialist in the field

Written by Zach Emmanuel, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Smart earbuds remain the fastest-growing wearable technology product. The increasing reliance on voice control puts Amazon in a strong position to gain market share with its Echo Buds, which support Alexa, Siri and Google Assistant. Privacy concerns remain the biggest problem for the Echo Buds and other smart earbuds with always-on voice assistants, and privacy controls will have to be put front and centre in order to set consumers’ minds at ease.

Zach Emmanuel
Consumer Technology Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • COVID-19: market context
    • Economic and other assumptions
    • Products covered in this Report
  2. Executive Summary

    • Impact of COVID-19 on wearable technology
      • Figure 1: Short-, medium- and long-term impact of COVID-19 on wearable technology, 4 November 2020
    • The market
    • Marginal growth for smartwatches and fitness trackers market
      • Figure 2: Estimated unit sales for smartwatches and fitness trackers, 2016-20
      • Figure 3: Market forecast for unit sales of smartwatches and fitness trackers, 2020-25
    • Smart glasses to gain greater prominence after investment from tech giants
    • COVID-19 causes greater focus on the use of smartwatches during exercise
    • Companies and brands
    • Facebook to launch smart glasses in 2021
    • Apple updates watch line-up with Series 6 and SE
    • Samsung announces Galaxy Watch3 and Galaxy Buds Live
    • The consumer
    • Smart earbuds remain the fastest-growing wearable technology product
      • Figure 4: Personal ownership of wearable technology devices, August 2019 – September 2020
    • Almost half of smartwatch owners have an Apple Watch
    • Fitbit controlling market share for fitness bands
      • Figure 5: Brand of smartwatch owned, September 2020
      • Figure 6: Brand of fitness band/sports watch owned, September 2020
    • Almost six in 10 smartwatch owners use it to track exercise
      • Figure 7: Activities performed most often on smartwatches, September 2020
    • Gesture controls can open up more possibilities for smartwatches
      • Figure 8: Preference for using gesture controls on a smartwatch, September 2020
    • Over half of smartwatch owners more likely to use contactless payments due to COVID-19
      • Figure 9: Attitudes towards contactless payments on smartwatches, September 2020
    • Apple can make its AirPods smarter and extend its lead
      • Figure 10: Brand of smart earbuds owned, September 2020
    • Amazon Echo Buds are in a strong position to succeed but privacy is a concern
      • Figure 11: Use cases for smart earbuds, September 2020
      • Figure 12: Privacy concerns influencing choice of wearable technology brand, September 2020
    • Smaller earbud brands can benefit from fast-charging technology
      • Figure 13: Most important aspects of smart earbuds, September 2020
    • Concerns over COVID-19 could also provide added incentive to buy smart jewellery
    • Privacy-focused smart-glasses brands to be most successful at this stage
    • Brands can appeal to Generation X with fitness-based smart clothing
      • Figure 14: Interest in smart glasses and attitudes towards smart clothing, September 2020
  3. Issues and Insights

    • How COVID-19 is shaping the wearable technology market
    • Smartwatches to reduce stress during COVID-19
    • Contactless payments on smartwatches
    • Voice assistants could increase the appeal of smart jewellery
    • AI advances mean new opportunities to increase the appeal of smart earbuds
  4. The Market – Key Takeaways

    • Marginal growth in value of wrist-worn wearables
    • Google could re-enter consumer smart-glasses market
  5. Market Size and Segmentation

    • Impact of COVID-19 on wearable technology
      • Figure 15: Short-, medium- and long-term impact of COVID-19 on wearable technology, 4 November 2020
    • Marginal growth in value of market for smartwatches and fitness trackers
      • Figure 16: Estimated unit sales for smartwatches and fitness trackers, 2016-20
      • Figure 17: Market forecast for unit sales of smartwatches and fitness trackers, 2020-25
  6. Market Drivers

    • Smart glasses to gain greater prominence after investment from tech giants
    • Google buys AR smart-glasses firm North
    • Facebook and EssilorLuxottica glasses arriving next year
    • Snapchat Spectacles 3
    • Concerns over security could be a key differentiator in consumers’ brand choice
    • COVID-19 causes greater focus on the use of smartwatches during exercise
  7. Companies and Brands – Key Takeaways

    • Deeper health features in smartwatches
    • Social networks investing in smart glasses
  8. Launch Activity and Innovation

    • Facebook to launch smart glasses in 2021
    • Apple announces premium smart earbuds in AirPods Pro
    • Watch OS feature tracks handwashing amid COVID-19
    • Apple updates watch line-up with Series 6 and SE
    • Samsung announces Galaxy Watch3 and Galaxy Buds Live
    • Influence of Younger Millennials
    • Fitbit unveils Charge 4 with integrated GPS tracking
    • Samsonite launches Konnect-i smart backpack
    • Adidas releases GMR product to track football performance
  9. The Consumer – Key Takeaways

    • Smart earbuds thriving with voice assistants gaining prominence
    • COVID-19 linked to consumers’ increased usage of smartwatches during exercise
    • COVID-19 also provides more motivation to use contactless payments on wearables
  10. Impact of COVID-19 on Consumer Behaviour

    • Over half of smartwatch owners more likely to use contactless payments due to COVID-19
      • Figure 18: Attitudes towards contactless payments on smartwatches, September 2020
    • Concerns over COVID-19 could also provide added incentive to buy smart jewellery
      • Figure 19: Voice assistants as a purchase motivator for smart jewellery, September 2020
  11. Ownership of Wearable Technology

    • Smart earbuds continue as fastest-growing wearable technology item
    • AR-based games could help to boost smart-glasses market in long term
      • Figure 20: Personal ownership of wearable technology devices, August 2019 – September 2020
    • Almost half of smartwatch owners have an Apple Watch
      • Figure 21: Brand of smartwatch owned, September 2020
    • Fitbit controlling market share for fitness bands
      • Figure 22: Brand of fitness band/sports watch owned, September 2020
  12. Activities Done on Smartwatches

    • Almost six in 10 smartwatch owners use it to track exercise
    • Deeper insights into the impact of specific workouts on stress
      • Figure 23: Activities of greater priority since COVID-19, November 2020
      • Figure 24: Activities performed most often on smartwatches, September 2020
    • Gesture controls can open up more possibilities for smartwatches
      • Figure 25: Interest in using gesture controls on a smartwatch, September 2020
  13. Brands Ownership and Usage of Smart Earbuds

    • Apple can make its AirPods smarter and extend its lead
      • Figure 26: Brand of smart earbuds owned, September 2020
    • Amazon Echo Buds are in a strong position to succeed but privacy is a concern
      • Figure 27: Use cases for smart earbuds, September 2020
      • Figure 28: Privacy concerns influencing choice of wearable technology brand, September 2020
    • Smaller earbud brands can benefit from fast-charging technology
      • Figure 29: Most important aspects of smart earbuds, September 2020
  14. Attitudes Towards Wearable Technology

    • Privacy-focused smart-glasses brands to be most successful at this stage
    • Brands can appeal to Generation X with fitness-based smart clothing
      • Figure 30: Interest in smart glasses and attitudes towards smart clothing, September 2020
  15. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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