UK White Spirits and RTDs Market Report 2025

UK White Spirits and RTDs Market Analysis

The UK white spirits and RTDs market has faced volatility, with volume sales declining from 2021 to the last year, due to economic pressures and the growing trend of alcohol moderation. In 2024, the market dropped around 3.5% in volume sales compared to 2019, reflecting the ongoing shifts in the White Spirits Market and the growing demand for RTD alcoholic beverages market.

Looking ahead, the market is forecasted to grow significantly in value in the foreseeable future, driven by improved financial confidence and income growth, though volume sales will see slower growth. Trends towards alcohol moderation will continue to shape consumption, spurring demand for low-/no-alcohol options and RTDs.

UK White Spirits and RTDs Market Consumer Trends

Consumer trends in the UK white spirits and RTDs market show a shift towards moderation, affordability, and convenience. While more than half of adults drink white spirits, and a large portion consume RTDs, both are typically consumed infrequently. Younger adults, particularly those aged 18-34, are the main consumers, drinking these products more often. Price sensitivity is high, with many opting for own-label and lower-priced RTDs due to economic pressures. Interest in low-/no-alcohol alternatives is growing, though taste and price concerns limit adoption. Social occasions at home remain a key context for purchases, with white spirits and RTDs mostly bought for personal use, although gifting potential exists, especially with unique flavours and attractive packaging.

Purchasing the full report provides valuable insights into consumer behaviour, evolving market trends, and detailed market segmentation, enabling you to refine your strategy and maintain a competitive edge in the dynamic white spirits and RTDs cocktail market.

About The Report

This report offers valuable insights into the UK white spirits and RTDs market, covering key trends, consumer preferences, and emerging segments like low-/no-alcohol options and RTDs innovation. It provides data on product categories (vodka, gin, rum, tequila, mezcal, and RTDs), consumer behaviour, and the impact of economic factors and social occasions on purchasing. The White Spirits Market Trends and UK Ready To Drink Cocktails Market Trends are thoroughly examined to provide a comprehensive overview. Additionally, it explores the competitive landscape, highlighting top-performing brands and market shifts. This report is ideal for manufacturers, distributors, marketers, and strategy planners looking to stay ahead of trends and make informed, data-driven decisions in the White Spirits Market and RTD alcoholic beverages market.

Key Topics Analysed in the Report

• The short- and long-term impact of the cost of living crisis and price inflation on value and volume sales of white spirits and RTDs in the on- and off-trade
• Who and what occasions white spirits and RTDs are bought for, including buying for self, gifting and entertaining
• Leading factors influencing purchase of white spirits as a gift, including special offers, unique ingredients and brand loyalty
• Patterns in alcohol moderation and barriers to greater uptake of low-/no-alcohol alternatives to white spirits
• Trends in launch activity in the white spirits and RTDs category, and opportunities for innovation.

Meet the Expert Behind the Analysis

This report was written by Alice Baker. Alice analyses and writes on the UK Food & Drink sector, having joined Mintel in January 2016. She has previously worked for the International Meat Trade Association and in local government. She holds a BA in History and an MA in History of Political Thought from University College London.

Growing alcohol moderation means brands cannot ignore the low-/no-alcohol opportunity, but to succeed they need to address barriers such as price concerns.

Alice Baker
Food and Drink Analyst