UK White Spirits and RTD Market Report 2024

Stay ahead of the curve and future-proof your business with Mintel’s UK White Spirits and RTD Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest alcoholic drinks market research, trends and consumer behaviours affecting your business. Get a 360° view of the RTD and white spirits market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• The impact of the cost-of-living crisis on value and volume sales of white spirits market and RTD alcoholic drinks.
• Shifts in purchase channels for white spirits and RTDs over 2021-23.
• RTD and spirit industry trends in launch activity and opportunities for further innovation.
• Key at-home and out-of-home drinking occasions for white spirits and RTDs.
• Key factors prompting purchase of a white spirit brand/flavour not bought before.

RTD and White Spirits Market Overview

Inflationary pressures on household incomes in 2023 drove down volume sales of the RTD and white spirits market as consumers cut back on discretionary spending.

Mintel’s market research reveals that the projected decline in the population of 20-34s over 2023-28 will erode volume sales within the RTD and white spirits industry. This continues to highlight the need for brands to retain interest among older groups, such as through links with low-key occasions.

• RTD and white spirits market size: Mintel forecasts that the RTD and white spirits market value sales reached £7.97 billion in 2023.

White Spirits and RTD Market Trends, Challenges and Opportunities

Focus on at-home occasions

A focus on low-key at-home occasions remains relevant in 2024, as sluggish income growth continues to curb people’s out-of-home leisure activities. Marketing messages portraying white spirits as helping to elevate ‘ordinary’ at-home occasions should resonate.

• Spirits industry trends: 47% of drinkers chose to have white spirits when they drink at home during day/evening drinking occasions.

Utilise glassware to enhance the enjoyment

Exploring glass giveaways beyond giftpacks, and guiding people on how to boost the aesthetics of the serve, hold promise for RTD and the white spirits market, with many consumers agreeing that glassware makes drinking white spirits more enjoyable. Also, branded glassware has the advantage of acting as a reminder of the brand once the original drink has been used up.

• Spirits industry trends: 73% of consumers agree that visually appealing glassware makes drinking white spirits more enjoyable.

Purchase our UK White Spirits and RTD Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in our A Year of Innovation in Wine, Spirits and RTDs 2024, or our range of Spirits and RTD Market Research.

Brands Featured in the Full Report

Tanqueray, Sierra, White Claw, Don Julio, Bombay Sapphire, Silent Pool, Absolut, Smirnoff, Myatt, VK, Hampton Court and many more.

Additional Features Included with Your Purchase

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Consumer Confidence Tracker: Our Trackers paint the picture of the economic confidence and major concerns of up to 40 different demographics, tracking changes in attitudes over time.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights from a Drinks Analyst

This report, written by Alice Baker, a leading research analyst, delivers in-depth commentary and analysis to highlight white spirits and RTD market trends and add expert context to the numbers.

A continued marketing focus on how white spirits and RTDs can elevate ordinary at-home occasions is key to driving purchase in 2024 amid sluggish income growth.

Alice Baker
Food and Drink Analyst