Providing the most comprehensive and up-to-date information and analysis of the UK White Spirits and RTDs market, including the behaviours, preferences and habits of the consumer.
There has been an increasing awareness of representation within the beauty industry over the past few years, with the 2020 BLM movement creating major ripple effects throughout the sector. 46% of BPC buyers are more likely to buy from a brand or retailer who takes a stance on minority group issues, with a failure to take a stance creating a risk of losing customers.
The COVID-19 pandemic has played a major part in exacerbating societal divides, especially when it comes to economics. BAME groups have been disproportionally effected by COVID infections and are also more likely to have lost their job through the closure of non-essential businesses.
The call for more representation of different ethnicities, disabilities, and other minority groups may create opportunities for brand innovation. The most common issue faced when purchasing BPC products is finding the right product for skin-tones, both due to varying ethnicities and other differences in skin-tone. With an increased online presence of many BPC brands, there have also been steps to creating more inclusive shopping experiences, with filters for different abilities to help people with specific needs find the right products.
Brands will need to work to share their diversity efforts with customers, demonstrating that they are working towards permanent change and that their efforts are not just to tick boxes. Connecting with social issues, especially amongst younger customers, is the key to improving perceptions of the BPC industry and help its recovery from the pandemic.
Read on to discover more details or take a look at all of our UK Drinks market research.
Brands: Alterna, Indeed Laboratories, @pullupforchange, Guide Beauty, L’Oreal Paris, Dove, NIVEA, The Body Shop, Womanology, Faace, Arbonne, SUQQU, Freya + Bailey, 4.5.6, Volition Beauty, THG Company, MyBeautyBrand, Glossybox, Prime Beauty Cosmetics, Rimmel, L’Occitane, VictoriaLand Beauty, EleVen, Credo Beauty, Sunscreen Company.
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The COVID-19 outbreak boosted retail sales of white spirits and RTDs in 2020 but is likely to erode sales longer term by accelerating the alcohol moderation trend. Further NPD in lower calorie, low/non- alcoholic spirits alternatives would help companies to better appeal to the health-conscious. Products with experiential aspects would also help to create a more exciting image around low/non-alcoholic variants, which should encourage buying.
Alice Baker
Research Analyst
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