This Market Dynamics report features market data extracted from Mintel’s UK Still, Sparkling and Fortified Wine Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK wine market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Market size
- Volumes fall further, inflation fuels value growth in 2025
- Graph 1: total value sales of still, sparkling and fortified wine, 2019-25
- Graph 2: total volume sales of still, sparkling and fortified wine, 2019-25
- Rising prices drive value growth while volume sales decline
- Market forecast
- Further inflation for 2025-30, though slowing on 2019-25
- Graph 3: market size and forecast for total value sales of still, sparkling and fortified wine, 2019-30
- Improving finances will boost sales, alcohol moderation trend will counteract
- Graph 4: market size and forecast for total volume sales of still, sparkling and fortified wine, 2019-30
- Value sales to outperform volumes in 2025-30
- Channels to market
- Off-trade gains as income squeeze continues
- Graph 5: total value sales of still, sparkling and fortified wine, by off- and on-trade, 2023-25
- Retail market segmentation
- Still wine dominates, volume sales fall in 2025
- Graph 6: retail value sales of still, sparkling and fortified wine, by segment, 2023-25
- Rosé sales grow in 2025, helped by the hot summer
- Graph 7: retail value sales of wine, by segment, 2023-25
- Market share
- Retail still wine category is highly fragmented
- Graph 8: retail value sales of still wine, by top five brands, 2022/23-2024/25
- Shifts in the top 10 still wine brands in 2025
- La Vieille Ferme and Villa Maria gain sales in 2025
- Champagne/sparkling wine market is also fragmented
- Graph 9: retail value sales of Champagne/sparkling wine, by top five brands, 2022/23-2024/25
- Freixenet defies the segment’s decline in 2024/25
- Market drivers
- Subdued financial confidence will continue to curb wine sales
- Graph 10: the financial confidence index, 2016-25
- Wine and spirits inflation picks up speed in 2025
- Graph 11: RPI inflation for wine & spirits and all items and CPIH inflation for restaurants & cafes, 2021-25
- US government imposes tariffs on EU imports
- Grape harvests see mixed fortunes in 2025
- Pub closures continue over 2024-25
- Growing alcohol moderation erodes category sales
- Graph 12: alcohol reduction and non-usage in the last 12 months, 2022-25
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THE CONSUMER
- Usage of wine
- Seven in 10 adults drink wine, but most do so only occasionally
- Graph 13: frequency of drinking wine in the last six months, 2020 and 2025
- Under-35s and the financially better-off are the key wine drinkers
- Most important purchase drivers for wine
- Flavour trumps price and brand for wine buyers
- Represent products’ flavour notes visually
- Usage occasions for still wine
- At-home drinking leads for wine
- Graph 14: usage occasions for still wine, 2025
- Behaviours relating to wine
- Target gifting as income squeeze continues
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PRODUCT, INNOVATION AND MARKETING
- Advertising and marketing activity
- Yellow Tail focuses on flavour and celebrates unconventionality
- Social connections emerge as a key theme in wine advertising in 2025
- Wine brands continue to target seasonal celebrations in 2025
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APPENDIX
- Supplementary data
- Appendix – retail market segmentation
- Appendix – still wine value sales – brands
- Appendix – still wine volume sales – brands
- Appendix – still wine value sales – brand owners
- Appendix – still wine volume sales – brand owners
- Appendix – Champagne/sparkling wine value sales – brands
- Appendix – Champagne/sparkling wine volume sales – brands
- Appendix – Champagne/sparkling wine value sales – brand owners
- Appendix – Champagne/sparkling wine volume sales – brand owners
- Appendix – fortified wine value sales – brands
- Appendix – fortified wine volume sales – brands
- Appendix – fortified wine value sales – brand owners
- Appendix – fortified wine volume sales – brand owners
- Appendix – channels to market
- Market forecast data and methodology
- Market forecast and prediction intervals (value)
- Market forecast and prediction intervals (volume)
- Forecast methodology
- Report scope and definitions
- Market definition
- Market definition (continued)
- Abbreviations and terms
- Consumer research questions
- Consumer research methodology
- Nielsen Ad Intel coverage
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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