-
- All Industries /
- Retail /
- UK Winter Retail Trends Report 2024
UK Winter Retail Trends Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
Consumer confidence continues to be highly polarised, and the budget has done little to boost short-term confidence. The majority of high-income households now say they are better off than a year ago, while at the other end of the market more consumers continue to report their situation worsening rather than improving.
However, some improvement in the mass-market is feeding through to the retail sector. October brought the fourth month of consecutive volume growth. While this is against weak comparatives in 2023, and average weekly sales in the sector are still down on pre-pandemic levels, overall retail demand is moving slowly in the right direction.
The market remains tough. There looks to have been little boost to Black Friday demand with early indications trading was inline with 2023. While we expect festive demand to outpace 2023, spending will remain subdued compared to pre-cost of living comparatives. However, a positive upward trend in home demand indicates more opportunity, particularly at the premium end, for discretionary spend in 2025.
The slowly improving trend in underlying retail demand is fragile, as confidence remains mixed and much of the current opportunities in the market are confined at the premium-end.
Nick Carroll, Director of Retail Insight
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more€ 5,900 – € 24,200
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more€ 2,600
The nursery and baby equipment market remains somewhat insulated due to its essential nature. However, declining birth rates and the slow recovery of consumer finances continue to suppress...
Find out more€ 2,600
The marketplace sector is well engaged with area of retail, 81% of online shoppers have purchased from a marketplace, and 48% have sold something, with fashion being both...
Find out more€ 2,600
Rising living costs are still a factor for the vast majority of consumers. However, we are seeing differences in the rate of recovery, with higher earners the most...
Find out more€ 2,600
Consumers have become thriftier, as many of the value focused behaviours adopted at the height of the cost-of-living crisis have stuck, with 62% buying new clothes that combine...
Find out more€ 2,600
Engagement levels for Halloween and Bonfire Night rose in 2024, with greater promotional activity from brands and retailers helping encourage shoppers, whether in or out of home, to...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more