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- UK World Cuisines Market Report 2023
UK World Cuisines Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK World Cuisine Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the international cuisine market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
This report examines the UK retail market for world cuisine, including ready meals, cooking sauces, accompaniments, and ingredients. For information on the UK foodservice market for world cuisine, see our ethnic restaurants and takeaways market report.
The market benefited from the increase in at-home meal occasions as the cost-of-living crisis unfolded in 2022, and the world cuisine market size saw an increase of 7.7%. As household incomes fall further in the next year, world cuisine’s favourable reputation of offering a more affordable alternative to eating out or takeaways will continue to support the market.
Furthermore, accompaniments and ingredients are likely to benefit from an increase in scratch cooking, which is viewed as a good way to save money. However, this is likely to be at the expense of the cooking sauces category.
With 92% of Brits eating world cuisines at home in three months to March 2023, the category continues to enjoy almost universal usage in the UK. Most consumers use world cuisine to incorporate variety into their diet, with over half of Brits eating at least five world cuisines at home. What’s more, many consumers are keen to try new world cuisines. 85% of world cuisine consumers would be interested in trying a new cuisine that shares ingredients with another world cuisine they like.
Mintel’s market research found that 73% of consumers would be interested in trying world cuisine products that are suitable for energy-efficient cooking appliances. As a result of the cost-of-living crisis, ownership of these appliances has grown, so brands can respond to the growing consumer interest by calling out short cooking times or microwaveable products in on-pack messaging to encourage purchase.
To learn how to connect with your audience, purchase our full UK World Cuisine Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
This report, written by Alice Pilkington, a leading food and drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK world cuisine market and add expert context to the numbers.
Whilst incomes remain squeezed the increase in at-home meal occasions presents significant potential for world cuisine brands. Responding to the widespread interest in products that are suitable for energy-efficient cooking appliances is particularly pertinent. Meanwhile, the appeal of meals consisting of multiple dishes on leisure occasions and authentic snacks and desserts point to opportunities to help consumers elevate the evening-in experience.
Alice Pilkington
Senior Food and Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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