UK Yellow Fats and Oils Market Report 2022

The UK Yellow Fats and Oils report identifies consumer attitudes towards key NPD activity, the edible oils market, and future opportunities in yellow fats and oils in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Yellow Fats and Oils market in the UK.

Current Market Landscape

While the nature of plant-based milks means they do not lend themselves to being the mains ingredient in spreads, incorporating them holds potential for spreads to tap into the buzz surrounding this growing segment.

• 19% of consumers are interested in plant milk based spreads.
• 55% of consumers think that butter, spreads and edible oils that support British farmers are worth paying more for.
• 47% of yellow fats/oils buyers are interested in more guidance on using edible oils for different meals.

While consumers’ newfound freedom from COVID restrictions should see the demand for at-home meals drop, the income squeeze will continue to boost the appeal of these, buoying the volume sales of yellow fats and edible oils. Trading down in the market will mitigate the impact of rising prices on value sales.

Future Market Trends in Yellow Fats and Oils

The growing trend for people to adopt more plant-based elements in their diets poses a threat to butter, including some leading brands, and a need to improve and put forward their green credentials. Switching towards spreads and edible oils will curb value growth in the market, given their lower cost.

Championing the British farmers supplying their milk and oils holds potential for yellow fats and oils to build standout among consumers. Brexit and the COVID-19/coronavirus outbreak both adding momentum to consumer interest in buying British, with more than half of consumers think that butter that supports British farmers are worth paying more for.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research

Quickly understand

• The impact of COVID-19 on the yellow fats and oils market.
• Buying and usage of yellow fats and oils.
• Key NPD activity and future opportunities in light of consumer interest.
• Behaviours and attitudes relating to yellow fats and oils.

Covered in this report

Brands: Arla Foods (Lurpak, Anchor), Upfield (Flora, Bertolli, I Can’t Believe, Stork), Saputo Dairy (Clover, Country Life, Fry Light), Ornua (Kerrygold), Filippo Berio, Princes (Napolina, Olivio, Crisp N Dry, Pura, Mazola), Aceitas del Sur (La Espanola), Farchioni (Il Casolare), KTC Edibles, Odysea, The Fresh Olive Company (Belazu), Golden Fields, Violife, Azada, M&S (Marks & Spencers), Harvey Nichols, Homepride, Utterly Butterly, Mackintosh Of Glendaveny, Dale Farm (Belfast), Pureness, Gaea Planet, Nobleza de Sur, Kite Hill, Miyoko’s Creamery, Mergulo, Deli Reform, Elle & Vire.

Expert analysis from a specialist in the field

This report, written by Angharad Goode, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As with many other markets, yellow fats and edible oils sales saw a sharp uptick during the COVID-19/coronavirus outbreak. While the lifting of restrictions should see less demand for at home meals, the income squeeze will offset this. Price rises in 2022 will provide an opportunity for own-label and spreads to win favour as the lower cost options.

Angharad Goode
Research Analyst