2022
9
UK Yellow Fats and Oils Market Report 2022
2022-03-24T03:09:51+00:00
OX1101319
2195
149346
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Report
en_GB
“As with many other markets, yellow fats and edible oils sales saw a sharp uptick during the COVID-19/coronavirus outbreak. While the lifting of restrictions should see less demand for at…

UK Yellow Fats and Oils Market Report 2022

£ 2,195 (Excl.Tax)

Description

The UK Yellow Fats and Oils report identifies consumer attitudes towards key NPD activity, the edible oils market, and future opportunities in yellow fats and oils in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Yellow Fats and Oils market in the UK.

Current Market Landscape

While the nature of plant-based milks means they do not lend themselves to being the mains ingredient in spreads, incorporating them holds potential for spreads to tap into the buzz surrounding this growing segment.

  • 19% of consumers are interested in plant milk based spreads.
  • 55% of consumers think that butter, spreads and edible oils that support British farmers are worth paying more for.
  • 47% of yellow fats/oils buyers are interested in more guidance on using edible oils for different meals.

While consumers’ newfound freedom from COVID restrictions should see the demand for at-home meals drop, the income squeeze will continue to boost the appeal of these, buoying the volume sales of yellow fats and edible oils. Trading down in the market will mitigate the impact of rising prices on value sales.

Future Market Trends in Yellow Fats and Oils

The growing trend for people to adopt more plant-based elements in their diets poses a threat to butter, including some leading brands, and a need to improve and put forward their green credentials. Switching towards spreads and edible oils will curb value growth in the market, given their lower cost.

Championing the British farmers supplying their milk and oils holds potential for yellow fats and oils to build standout among consumers. Brexit and the COVID-19/coronavirus outbreak both adding momentum to consumer interest in buying British, with more than half of consumers think that butter that supports British farmers are worth paying more for.

Read on to discover more details or take a look at all of our UK Food and Foodservice market research

Quickly understand

  • The impact of COVID-19 on the yellow fats and oils market.
  • Buying and usage of yellow fats and oils.
  • Key NPD activity and future opportunities in light of consumer interest.
  • Behaviours and attitudes relating to yellow fats and oils.

Covered in this report

Brands: Arla Foods (Lurpak, Anchor), Upfield (Flora, Bertolli, I Can’t Believe, Stork), Saputo Dairy (Clover, Country Life, Fry Light), Ornua (Kerrygold), Filippo Berio, Princes (Napolina, Olivio, Crisp N Dry, Pura, Mazola), Aceitas del Sur (La Espanola), Farchioni (Il Casolare), KTC Edibles, Odysea, The Fresh Olive Company (Belazu), Golden Fields, Violife, Azada, M&S (Marks & Spencers), Harvey Nichols, Homepride, Utterly Butterly, Mackintosh Of Glendaveny, Dale Farm (Belfast), Pureness, Gaea Planet, Nobleza de Sur, Kite Hill, Miyoko’s Creamery, Mergulo, Deli Reform, Elle & Vire.

Expert analysis from a specialist in the field

This report, written by Angharad Goode, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As with many other markets, yellow fats and edible oils sales saw a sharp uptick during the COVID-19/coronavirus outbreak. While the lifting of restrictions should see less demand for at home meals, the income squeeze will offset this. Price rises in 2022 will provide an opportunity for own-label and spreads to win favour as the lower cost options.

Angharad Goode - Research AnalystAngharad Goode
Research Analyst

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for yellow fats and edible oils
      • Figure 1: Category outlook, 2022-27
    • The market
    • Market loses some of COVID-19 boost in 2021
      • Figure 2: Market forecast for retail value sales of yellow fats and edible oils, 2016-26
      • Figure 3: Retail value sales of yellow fats and edible oils, 2016-21
    • Companies and brands
    • Lurpak grows share in spite of sales drop
      • Figure 4: Leading brands’ value sales and shares in the UK retail yellow fats market, 2019-21
    • Brands explore vegan blocks
    • Butter adspend drives growth in 2021
    • The consumer
    • Spreadable butter buying increases against 2019
      • Figure 5: Buying of butters and spreads, 2019 and 2021
    • Four in five buy oils
      • Figure 6: Buying of edible oils and solid oils/fats, 2019 and 2021
    • Oils are used most for cooking
      • Figure 7: Ways consumers use edible oils, butter and spreads, 2021
    • Guidance on how to use oils welcomed by many
      • Figure 8: Behaviours related to yellow fats and oils, 2021
    • A quarter interested in sustainably sourced oils
      • Figure 9: Product concepts of interest in yellow fats and oils, 2021
    • Supporting British farmers is widely seen as worth paying more for
      • Figure 10: Attitudes towards yellow fats and oils, 2021
  3. Issues and Insights

    • COVID boost gives way to tight budgets
    • Sustainability holds untapped potential for brands
    • Support to British farmers will gain goodwill
  4. Market Size and Performance

    • Market loses some of COVID-19 boost in 2021
      • Figure 11: UK retail value sales of yellow fats and edible oils, 2016-21
      • Figure 12: UK retail value and volume sales of yellow fats, 2016-21
      • Figure 13: UK retail value and volume sales of edible oils, 2016-21
  5. Market Forecast

    • Yellow fats and edible oils volumes stagnate after COVID boost
      • Figure 14: Category outlook, 2022-27
    • Volumes will stagnate in 2022, trading down will help offset inflation
    • Modest decline ahead for yellow fats, edible oils to gain as plant-based
      • Figure 15: Market forecast for retail value sales of yellow fats and edible oils, 2021-26
      • Figure 16: Market forecast for retail value sales of yellow fats, 2021-26
      • Figure 17: Market forecast for retail value sales of edible oils, 2021-26
    • Market drivers and assumptions
    • Forecast methodology
  6. Market Segmentation

    • Butter holds off decline to pre-outbreak sales
      • Figure 18: UK retail value and volume sales of yellow fats, by segment, 2019-21
    • Edible oils see similar fortunes to yellow fats
      • Figure 19: UK retail value and volume sales of edible oils, by segment, 2019-21
  7. Market Drivers

    • Boost to home meals from COVID-19
    • At-home baking rises in popularity
      • Figure 20: Cooking meals from scratch, 2016-21
    • Sustained uplift in home cooking predicted
    • Increase in at-home lunches holds potential for the market
    • Heightened focus on health
    • Health becomes a higher priority for consumers
    • The government focuses more on health
    • Keen spotlight on the environment
    • COVID-19 adds to the focus on sustainability
    • Butter and dairy-based spreads must respond to dairy reduction
    • The conflict in Ukraine will hurt the UK economy
    • GDP reached pre-pandemic levels in November 2021…
    • …but the post-COVID-19 bounceback will be followed by a period of slower growth
    • Employment has held up better than expected
    • Inflation is the key concern for 2022 for consumers, brands and the economy
    • Consumers’ financial wellbeing has slipped from its recent high point…
      • Figure 21: Household financial wellbeing index, 2016-2022
    • …and concerns over inflation are coming to the fore
      • Figure 22: Consumer concerns about household finances, 2021-22
    • Margarine/spreads and milk see sharp price and cost rises, conflict escalates upward pressures
      • Figure 23: CPI Index of butter, margarine and other vegetable fats, and olive oil prices, 2015-21
    • Post-Brexit checks on food animal and plant products delayed into 2022
      • Figure 24: EU olive oil imports to the UK, 2016-21
  8. Market Share

    • Lurpak grows share in spite of sales drop
      • Figure 25: Leading brands’ sales and shares in the UK retail yellow fats market^ by value and volume, 2019-21
    • Filippo Berio grows sales and share in olive oil
      • Figure 26: Leading brands’ sales and shares in the UK retail olive oil market, by value and volume, 2019-21
    • Own-label grows in cooking oil
      • Figure 27: Leading brands’ sales and shares in the UK retail cooking oil market, by value and volume, 2019-21
  9. Launch Activity and Innovation

    • Brands explore vegan blocks
    • Violife expands portfolio with Vioblock
      • Figure 28: Flora B+tter and Violife expand plant-based ranges, 2020-21
    • Oils explore herbal flavour innovation
      • Figure 29: Flavoured oil launches with herb and lemon flavours, 2021
    • Homepride moves into baking spreads
      • Figure 30: Homepride unsalted baking spread, 2021
    • Revamps for many established brands
      • Figure 31: Utterly Butterly updated packaging launch, 2021
  10. Advertising and Marketing Activity

    • Butter adspend drives growth in 2021
      • Figure 32: Above-the-line, online display and direct mail advertising expenditure on yellow fats and oils, by category, 2019-21
    • Arla continues to dominate adspend across category
      • Figure 33: Above-the-line, online display and direct mail advertising expenditure on yellow fats and oils, by advertiser, 2019-21 (sorted by 2021)
    • Lurpak introduces its new Butterbox…
    • …whilst “Where there are cooks, there is hope” campaign could not have been more timely
    • Lurpak utilises social media to push recipe ideas
    • Anchor continues “Butter the food, butter the mood” theme in new 2022 advert
    • Kerrygold returns to British screens in first campaign for four years
    • Kerrygold teams up with GBBO star Benjamina Ebuehi and spotlights its farmers on new Instagram channel
    • Saputo continues to focus on digital advertising for Clover
    • Country Life sponsors ITV’s Love Your Weekend
    • Vitalite jumps on Veganuary
    • Filippo Berio focuses new campaign on the man himself…
    • …while Crisp ‘n Dry celebrates its 50th anniversary
    • Flora renews sponsorship of London Marathon
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Brand map
      • Figure 34: Attitudes towards and usage of selected brands, 2021
    • Key brand metrics
      • Figure 35: Key metrics for selected brands, 2021
    • Brand attitudes: Lurpak leads on trust and quality perceptions
      • Figure 36: Attitudes, by brand, 2021
    • Brand personality: only two in five see any brand as ethical
      • Figure 37: Brand personality – Macro image, 2021
    • Filippo Berio is seen as most authentic brand
      • Figure 38: Brand personality – Micro image, 2021
  12. Buying of Yellow Fats and Oils

    • Spreadable butter buying increases against 2019
      • Figure 39: Buying of butters and spreads, 2019 and 2021
    • Four in five buy oils
      • Figure 40: Buying of edible oils and solid oils/fats, 2019 and 2021
  13. How Yellow Fats and Oils Are Used

    • Oils are used most for cooking…
      • Figure 41: Ways consumers use edible oils, butter and spreads, 2021
    • …while yellow fats are used most for sandwiches and toast/bread
  14. Behaviours Related to Yellow Fats and Oils

    • Guidance on how to use oils welcomed by many
      • Figure 42: Behaviours related to yellow fats and oils, 2021
      • Figure 43: Edible oils with on-pack usage tips and recipes, 2021-22
    • Family and friends have much scope to prompt trying new products
  15. Interest in Yellow Fats and Oils Product Concepts

    • A quarter interested in sustainably sourced oils
      • Figure 44: Product concepts of interest in yellow fats and oils, 2021
    • Tangibility can drive buy-in
      • Figure 45: Edible oils product launches with sustainable habitat/resources related claims, 2020-22
    • Plant milk based spreads interest one in five
      • Figure 46: Butter and spread launches made with plant-milks and nuts, 2020-21
  16. Attitudes towards Yellow Fats and Oils

    • Supporting British farmers is widely seen as worth paying more for
      • Figure 47: Attitudes towards yellow fats and oils, 2021
      • Figure 48: Butter launches calling out support for farmers, 2016-21
    • Sustainable packaging adds appeal
      • Figure 49: Butter and spread launches with recycling related claims, 2020-21
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  18. Appendix: Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 50: Market forecast for retail value sales in the yellow fats and edible oils market, upper and lower bound, 2021-26
      • Figure 51: UK retail value sales of yellow fats and edible oils, 2016-26
      • Figure 52: Market forecast for retail volume sales of yellow fats, 2021-26
      • Figure 53: Market forecast for retail volume sales in the yellow fats market, upper and lower bound, 2021-26
      • Figure 54: UK retail value and volume sales of yellow fats, 2016-26
      • Figure 55: Market forecast for retail value sales in the yellow fats market, upper and lower bound, 2021-26
      • Figure 56: Market forecast for retail volume sales of edible oils, 2021-26
      • Figure 57: Market forecast for retail volume sales in the edible oils market, upper and lower bound, 2021-26
      • Figure 58: UK retail value and volume sales of edible oils, 2016-26
      • Figure 59: Market forecast for retail value sales in the edible oils market, upper and lower bound, 2021-26
    • Market drivers and assumptions
      • Figure 60: Key drivers affecting Mintel’s market forecast, 2021-26
    • Forecast methodology
  19. Appendix: Market Share

      • Figure 61: Leading brands’ sales and shares in the UK retail specialty oil market, by value and volume, 2019-21
      • Figure 62: Leading manufacturers’ sales and shares in the UK retail olive oil market, by value and volume, 2019-21
      • Figure 63: Leading manufacturers’ sales and shares in the UK retail cooking oil market, by value and volume, 2019-21
      • Figure 64: Leading manufacturers’ sales and shares in the UK retail specialty oil market, by value and volume, 2019-21
      • Figure 65: Leading manufacturers’ sales and shares in the UK retail yellow fats market, by value and volume, 2019-21
      • Figure 66: Leading brands’ sales and shares in the UK retail butter market, by value and volume, 2019-21
      • Figure 67: Leading manufacturers’ sales and shares in the UK retail butter market, by value and volume, 2019-21
      • Figure 68: Leading brands’ sales and shares in the UK retail margarine and spreads market, by value and volume, 2019-21
      • Figure 69: Leading manufacturers’ sales and shares in the UK retail margarine and spreads market, by value and volume, 2019-21
      • Figure 70: Leading brands’ sales and shares in the UK retail cooking fats market, by value and volume, 2019-21
      • Figure 71: Leading manufacturers’ sales and shares in the UK retail cooking fats market, by value and volume, 2019-21
  20. Appendix: Launch Activity and Innovation

      • Figure 72: Edible oils product launches by selected flavours, 2017-21
  21. Appendix: Consumer Data

      • Figure 73: Usage of edible oils, butter and spreads, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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