2025
9
UK Yogurt and Yogurt Drinks Market Report 2025
2025-10-31T14:01:45+00:00
REP7A0CFAD4_D794_4475_B2D8_FCDA94ED8273
2195
188166
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Report
en_GB
The yogurt and yogurt drinks market in the UK is expected to enjoy double-digit value growth in 2025, driven by strong volume growth and rising prices. Social media shapes consumer…
UK
Yogurt
simple

UK Yogurt and Yogurt Drinks Market Report 2025

"Health connotations are fuelling robust growth of yogurt and yogurt drinks. Communicating meal replacement potential and protein quality can unlock further gains."

Sam Fryers, Research Analyst

Sam Fryers, Research Analyst

UK Yogurt Market – Trends and Insights

  • The yogurt and yogurt drinks market in the UK is expected to enjoy double-digit value growth in 2025, driven by strong volume growth and rising prices.
  • Social media shapes consumer behaviour, with 69% of 16-34 year olds using yogurt in new ways after seeing it online. This highlights the opportunity for brands to leverage digital platforms to inspire new usage occasions and position yogurt as a versatile ingredient across meals and snacks.
  • However, despite improvements, the market faces challenges from cautious consumer spending. This has fuelled the growth of private label, which now takes a sizeable minority share of spoonable yogurt sales.
  • Meal replacement yogurt drinks represent a significant untapped opportunity, with 44% of consumers finding the concept appealing. By developing products that are explicitly positioned as complete meals and emphasising convenience and satiety, brands can unlock new occasions and attract a broader audience.

Key Issues Covered in the Report

  • Overview of current market performance and the outlook for the next five years
  • Key new product development trends in the category
  • Usage of yogurt and yogurt drinks by type and how often people eat/drink them
  • The reasons people typically eat/drink yogurt and yogurt drinks
  • Behaviours relating to yogurt and yogurt drinks
  • Attitudes towards yogurt and yogurt drinks
Report AttributesDetails
Published DateOctober 2025
Report AuthorSam Fryers, Research Analyst
Market Data2019-2025(est)
Market Forecast2025-2030
Measurement MetricsValue sales in £, Volume sales in litres
Consumer Data2,000 internet users aged 16+, July 2025
Leading Brands in the UK Yogurt MarketActivia, Müller Corner, Fage Total, Yeo Valley, Müller Light, Alpro, Onken, Petits Filous, Actimel

Report Scope

This report examines the UK retail market for yogurts and yogurt drinks. Sales through foodservice establishments are excluded. The consumer research includes functional fermented milk drinks such as Yakult with cultures similar to those in products positioned as yogurt.

The market size includes spoonable yogurt, fromage frais and yogurt drinks. The product definition for yogurt drinks has been revised by Circana and now largely excludes drinkable kefir and fermented milk drinks. Sales data for yogurt drinks has been revised accordingly since the previous report.

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • Outlook for yogurt and yogurt drinks
    • Opportunities
    • Protein quality warrants more attention from brands
    • Lean into interest in yogurt drinks as a meal replacement
    • Leverage social media’s influence on yogurt usage
  2. THE MARKET

    • Snapshot – market size and forecast
    • Consumers will remain cautious
    • Graph 1: financial confidence and wellbeing indices, 2016-25
    • Yogurt inflation has come down since 2023
    • Graph 2: consumer price inflation for all food and non-alcoholic beverages, and yogurt, 2020-25
    • Yogurt mostly benefits from healthy lifestyles
    • Population growth will support demand for yogurt and yogurt drinks
    • Graph 3: population, by age, 2020, 2025 and 2030
    • Market size and forecast
    • Inflation to drive value growth
    • Graph 4: retail market value for yogurt and yogurt drinks, 2019-30
    • Volume grows in all segments in 2025
    • Graph 5: retail value and volume sales of yogurt and yogurt drinks, by segment, 2023-25
    • Private label continues to gain share in spoonable yogurt
    • Graph 6: leading brands’ sales of spoonable yogurt, by value, 2022/23-2024/25
    • Activia leads, Fage outperforms in spoonable yogurt
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of yogurt and yogurt drinks
    • Yogurt enjoys widespread usage
    • Four in five people enjoy yogurt/yogurt drinks
    • Graph 7: usage of spoonable yogurt and yogurt drinks, by broad type, 2021-25
    • Pricier yogurt types lag behind on regaining usage
    • Graph 8: types of yogurt and yogurt drinks used, 2021-25
    • Frequency rebounds, the young and families are core users
    • Meal replacement yogurt drinks holds potential
    • Meal replacement positioning represents an opportunity for yogurt drinks
    • Meal replacement yogurt drinks hold untapped potential
    • Being seen as filling is crucial
    • Look to rounded nutrition and spotlight meal positioning on pack
    • Tap social media’s influence on yogurt and yogurt drink usage
    • Social media inspires many to use yogurt in new ways
    • Social media has substantial sway in yogurt usage
    • Link up with popular food influencers to drive visibility
    • Tap appetite for novelty to unlock new usage occasions
    • Look to protein quality to stand out
    • High/added protein claims gain further foothold, but prevalence limits standout
    • Protein quality matters more than quantity for most yogurt users
    • Protein quality warrants greater focus…
    • …The Coconut Collab and Danone GetPRO offer cues
  4. PRODUCT, INNOVATION AND MARKETING

    • High/added protein launches gain share in 2024 and 2025
    • Graph 9: share of launches in spoonable/drinkable yogurt with select claims, 2021-25
    • Digestive health claims continue to climb
    • Kefir regains momentum in 2024 and 2025
    • Dairy alternative brands strengthen health propositions
    • Children’s yogurts attract NPD
    • Advertising spend on yogurt and yogurt drinks rises in 2024
  5. APPENDIX

    • The market
    • Forecast methodology
    • Forecast methodology – fan chart
    • Retail value sales and forecast for yogurt and yogurt drinks
    • Retail volume sales and forecast for yogurt and yogurt drinks
    • Retail sales and forecast of yogurt and yogurt drinks – volumes
    • Graph 10: retail market volume for yogurt and yogurt drinks, 2019-30
    • Market forecast and prediction intervals (values)
    • Market forecast and prediction intervals (volumes)
    • Trends in the population age structure
    • Market share
    • Spoonable yogurt – value brand sales
    • Spoonable yogurt – volume brand sales
    • Spoonable yogurt – value manufacturer sales
    • Spoonable yogurt – volume manufacturer sales
    • Drinking yogurt – value brand sales
    • Drinking yogurt – volume brand sales
    • Advertising and marketing
    • Advertising spending on yogurt and yogurt drinks, by media type
    • Advertising spending on yogurt and yogurt drinks, by advertiser
    • The consumer
    • Consumer research questions
    • Frequency rebounds
    • Graph 11: frequency of using spoonable yogurt and yogurt drinks, 2021-25
    • Under-35s and parents are core users
    • Graph 12: usage of yogurt/yogurt drinks, by age and presence of children, 2025
    • Consumer research methodology
    • Nielsen Ad Intel coverage
    • Report scope and definitions
    • Market definition
    • Abbreviations

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