2023
9
UK Yogurt and Yogurt Drinks Market Report 2023
2023-09-29T11:01:36+01:00
REPD3DD94C2_EE0B_4411_8AA5_D5B2E710A3BA
2195
166935
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Report
en_GB
Volume sales of yogurt have declined, but its image as a guilt-free treat will help support sales. Less-sweet flavours, tradition and simplicity are set to chime. Chita Erayanie, Research…

UK Yogurt and Yogurt Drinks Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s UK Yogurt and Yogurt Drinks Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest yogurt market research, trends and consumer behaviours affecting your business. Get a 360° view of the UK yogurt market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • The impact of the rising cost of living on the yogurt and yogurt drinks market, including falling usage and trading down
  • Key trends in recent launch activity and future product development opportunities in the UK yogurt market.
  • Usage of spoonable yogurt/fromage frais as a treat and the most appealing attributes in this context.
  • Consumer behaviours and attitudes related to yogurt and yogurt drinks.

UK Yogurt Market: Overview

Overall usage of yogurt or yogurt drinks fell in 2023, from 81% in 2022 to 75% in 2022. However, yogurt’s strong image as a guilt-free treat is a key driver of yogurt’s appeal. Demand for guidance on healthy choices in the UK yogurt market and keen interest in less-sweet flavours point to underexplored opportunities for brands.

  • UK yogurt market size: The rate of value sales growth in the yogurt and yogurt drinks market is set to fall steeply in 2024 in line with a steep fall in inflation in the category.

UK Yogurt Market: Opportunities and Challenges

Unlock new occasions through meal deals

Yogurts have the potential to step up the competition against desserts through evening meal deals. Meal deals also stand out as a promising vehicle for international yogurts, such as Greek and Skyr formats that are currently enjoying a large foothold.

  • Yogurt market trends: 2 out of 5 consumers are interested in yogurts to replace traditional desserts.

Ultra-processed food labelling

With ultra-processed food making headlines, related considerations play a role in yogurt. A rising number of consumers see ‘light’ yogurts/yogurt drinks as too processed to be good for you which poses a threat to the UK yogurt market. Messaging centered on few and natural ingredients is essential to gain relevance, with a need for brands with a natural lighter proposition to explain how this is achieved.

  • Yogurt market analysis: 32% of consumers agree that ‘light’ yogurts are too processed to be good for you.

Purchase our UK Yogurt and Yogurt Drinks Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities.  Readers of this report may also be interested in The Future of Yogurt and Desserts 2023.

Leading Brands in the UK Yogurt Market

Oykos, Müller, Actimel, Cupsmith, Tesco, Asda, Arla, Nomadic, Liberte, Plain kyr, Milbona, Pilos, Dannon, Yoplait.

Additional Features Included with Your Purchase

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Expert Insights from a Research Analyst

This report, written by Chita Erayanie, a leading research analyst, delivers in-depth commentary and analysis to highlight yogurt market trends and add expert context to the numbers.

Volume sales of yogurt have declined, but its image as a guilt-free treat will help support sales. Less-sweet flavours, tradition and simplicity are set to chime.

Chita Erayanie

Chita Erayanie
Research Analyst

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Opportunities for the yogurt and yogurt drinks market
    • Market dynamics and outlook
    • Graph 1: how often people try to eat healthily, 2018-22
    • What consumers want and why
    • Graph 2: usage of yogurt and yogurt drinks, by type (NET), 2021-23
    • Graph 3: selected behaviours related to eating/drinking and buying yogurt/yogurt drinks, 2023
    • Graph 4: attributes making spoonable yogurt/fromage frais apealing as a treat, 2023
    • Graph 5: attitudes towards yogurt and yogurt drinks, 2023
    • Innovation and marketing
  2. Market Dynamics

    • Market size
    • Graph 6: retail volume sales of yogurt and yogurt drinks, 2018-23
    • Graph 7: retail value sales of yogurt and yogurt drinks, 2018-23
    • Market forecast
    • Graph 8: retail volume sales of yogurt and yogurt drinks, 2008-13
    • Market segmentation
    • Market share
    • Macroeconomic factors
    • Graph 9: GDP, 2021-23
    • Graph 10: CPI inflation rate, 2021-23
    • Graph 11: monthly farmgate milk prices, 2022-23
    • Graph 12: consumer price inflation for all food and yogurt, 2022-23
    • Graph 13: issues consumers report having been affected by over the last two months, 2023
    • Graph 14: financial wellbeing index, 2016-23
    • Graph 15: financial confidence index, 2016-23
    • Social, environmental and legal factors
    • Graph 16: how often people try to eat healthily, 2018-22
    • Graph 17: trends in the age structure of the UK population, 2018-28
  3. What Consumers Want and Why

    • Usage
    • Graph 18: usage of yogurt and yogurt drinks, by type (NET), 2021-23
    • Graph 19: usage of yogurt and yogurt drinks, by type, 2021-23
    • Graph 20: usage of yogurt or yogurt drinks, by age and presence of children, 2023
    • Graph 21: usage frequency for spoonable yogurt and yogurt drinks, 2021-23
    • Behaviours relating to yogurt/yogurt drinks
    • Graph 22: behaviours related to eating/drinking and buying yogurt/yogurt drinks, 2023
    • Attributes that make spoonable yogurt appealing as a treat
    • Graph 23: attributes making spoonable yogurt/fromage frais appealing as a treat, 2023
    • Graph 24: interest in treat flavour and healthy aspects in making a spoonable yogurt appealing as a treat, 2023
    • Graph 25: interest in texture, flavour and ethics in making a spoonable yogurt appealing as a treat, by age, 2023
    • Attitudes towards yogurt and yogurt drinks
    • Graph 26: attitudes towards yogurt and yogurt drinks, 2023
    • Graph 27: agreement that 'light' yogurts/yogurt drinks (eg low-fat, low-sugar) are too processed to be good for you, by usage, 2023
  4. Innovation And Marketing Trends

    • Launch activity and innovation
    • Graph 28: launches in the UK yogurt/yogurt drink market, by selected positive nutrition claims, 2018-23
    • Graph 29: launches in the UK yogurt/yogurt drink market, by selected functional claims, 2018-23
    • Graph 30: proportion of yogurt/yogurt drink launches making vegan/no animal ingredients and plant-based claims, 2018-23
    • Advertising and marketing activity
    • Graph 31: above-the-line, online display and direct mail advertising on yogurt and yogurt drinks, by top advertisers, 2020-23
  5. Appendix

    • Supplementary data
    • Market forecast data and methodology
    • Report scope and definitions
    • Methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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