2022
9
UK Yogurt and Yogurt Drinks Market Report 2022
2022-09-06T04:07:32+01:00
OX1103011
2995
155467
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Report
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“Rapidly rising inflation in the yogurt category and the wider cost of living crisis put the leading brands at risk of trading down in 2022 and 2023. The continued interest…

UK Yogurt and Yogurt Drinks Market Report 2022

$ 2,995 (Excl.Tax)

Description

The UK Yogurt and Yogurt Drinks Market Report identifies consumers’ attitudes towards different types of yogurts and yogurt drinks, the frequency of consumption and future product development opportunities in the UK yogurt market. This report covers the UK yogurt market size, market forecast, market segmentation and future yogurt market trends.

 

Current Landscape of the UK Yogurt Market

Rapidly rising inflation and the cost of living crisis stands to trigger widespread trading down in the UK yogurt market as money concerns prompt consumers to seek cheaper variants.

Meanwhile, treating oneself, supporting digestive and immune health, and calcium intake are the top reasons to eat or drink yogurt. These are critical trends for the UK yogurt market to harness to improve their added value in the future.

 

UK Yogurt Market Share and Key Industry Trends

Sustainability may lose importance among consumers in the short term amidst the income squeeze, yet, interest is expected to rebound. This could put the dairy category and consequently, the UK yogurt market under further scrutiny leading to a curbed demand.

However, Mintel’s yogurt market analysis outlines that home cooking and baking could potentially support the usage of yogurt in the future.

  • UK yogurt market size: Inflation has aided rapid value growth, taking the market to an estimated £2,332 million in 2022.
  • UK yogurt market share: Müller is the leading brand in the spoonable category in the UK yogurt market, it holds a 13% share of category sales.
  • 48% of yogurt consumers eat/drink yogurt to support their digestive health.
  • 63% of yogurt consumers agree that they’d choose a yogurt/yogurt drink with clear information about its environmental impact over one that doesn’t.

 

Future Yogurt Market Trends

Future yogurt market trends will see a surge in new usage occasions, particularly in cooking and baking. The UK yogurt market is well-placed to capitalise on the re-energised baking trends since the income squeeze, which has seen a keen interest among users in using yogurt in recipes.

Mintel’s yogurt market analysis forecasts a growing mainstream presence of meal-replacement drinks positioned as complete meals, which will innovate product development in the UK yogurt market in the long term.

To discover more about the UK Yogurt and Yogurt Drinks Market Report 2022, read our UK Dairy and Dairy Alternative Drinks Market Report 2022or take a look at our extensive Dairy Market Research.

 

Quickly Understand

  • Types of yogurts and yogurt drinks consumed and frequency of usage.
  • Extensive yogurt market analysis and reasons for consuming yogurts and yogurt drinks.
  • Launch activity and future product development opportunities in the UK yogurt market.
  • Consumer behaviours and attitudes related to the UK yogurt market.
  • Explores the UK yogurt market size and UK yogurt market share.

 

Covered in this Report

Brands: Müller, Danone (Alpro, Activia, Actimel, Light and Free, Oykos), Yeo Valley, Benecol (Raisio), Yoplait (Petits Filous, Wildlife, Frubes), Nestle (Munch Bunch, Lindahls), Yakult, Emmi (Onken), Arla Skye, The Collective, Biotiful, Huel, Quaker Oats, BOL, Moma.
Products: Yogurt and yogurt drinks in the retail market.

 

Expert Analysis from a UK Food Market Specialist

This report, written by Grace Alexander, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight current trends in the UK yogurt market and add expert context to the numbers.

Rapidly rising inflation in the yogurt category and the wider cost of living crisis put the leading brands at risk of trading down in 2022 and 2023. The continued interest in health however will drive continued demand in the UK yogurt market, also creating opportunities for operators to drive added value. Keen interest in ideas for using yogurt in cooking/baking also highlights the potential to unlock new usage occasions.”

Grace Alexander
Research Analyst

 

Table of Contents

  1. Overview

    • Key issues covered in this Report
    • Market context
    • Products covered in this Report
  2. Executive Summary

    • The five-year outlook for yogurt and yogurt drinks
      • Figure 1: Category outlook, 2022-27
    • The market
    • 2022 to see volumes ebb, inflation driving rapid value growth
    • Volumes to broadly plateau over 2022-27
      • Figure 2: Market forecast for retail value sales of yogurt and yogurt drinks, 2022-27
    • Spotlight on health will favour yogurt
    • Companies and brands
    • Müller retains lead in spoonable yogurts
      • Figure 3: Leading brands’ value sales in the UK spoonable yogurts retail market, 2019/20-2021/22
    • Actimel continues to lead yogurt drinks market
      • Figure 4: Leading brands’ value sales in the UK yogurt drinks retail market, 2019/20-2021/22
    • Environmental claims continue to gain share in launches
      • Figure 5: New product launches in the UK yogurt/yogurt drink market, by selected ethical claims (sorted by 2021), 2017-22
    • Digestion and immune claims grow
      • Figure 6: New product launches in the UK yogurt/yogurt drink market, by selected nutrition and functional claims (sorted by 2021), 2017-22
    • Adspend falls further in 2021
    • The consumer
    • Four in five people use yogurt/yogurt drinks
      • Figure 7: Usage of yogurt and yogurt drinks, 2021-22
    • Yogurt has strong treat and gut health associations
      • Figure 8: Reasons for eating/drinking yogurt and yogurt drinks, 2022
    • Provide inspiration on how to use yogurt as an ingredient
      • Figure 9: Behaviours related to yogurt and yogurt drinks, 2022
    • Only two in five see plant-based swap as helping the environment
      • Figure 10: Attitudes towards yogurt and yogurt drinks, 2022
  3. Issues and Insights

    • Income squeeze leaves category vulnerable to trading down
    • Plant-based yogurts must boost green and treat image
    • Gut health remains a key benefit to mine
  4. Market Size, Segmentation and Performance

    • 2022 to see volumes ebb, inflation driving rapid value growth
    • Total market sees 2% volume growth over 2017-22
      • Figure 11: Retail sales of yogurt and yogurt drinks, by value and volume, 2017-22
    • Spoonable yogurts continue to see volumes decline in 2022
    • Yogurt drinks’ momentum ebbs
      • Figure 12: Retail sales of spoonable and yogurt drink segments, by value and volume, 2020-22
  5. Market Forecast

    • Plateauing volumes ahead with rising prices driving value growth
      • Figure 13: Category outlook, 2022-27
    • Sales forecast to reach £2.55 billion in 2027
    • Volumes to fall 1% over 2022-27
    • Interest in health will support demand, age trends pose headwinds
    • Plant-based segment has work to do
      • Figure 14: Market forecast for retail value sales of yogurt and yogurt drinks, 2022-27
      • Figure 15: Market forecast for retail volume sales of yogurt and yogurt drinks, 2022-27
    • Learnings from the last income squeeze
      • Figure 16: UK retail volume and value sales of yogurt and yogurt drinks, 2008-13
    • Forecast methodology
  6. Market Drivers – Broader

    • Inflation is the key concern for consumers and brands…
    • …and will weigh down the post-COVID recovery
    • Consumer spending power will be curbed
    • The conflict in Ukraine is hurting the UK economy in a number of ways
    • Employment has held up better than expected
    • Consumers’ financial wellbeing has fallen from the highs of 2021…
      • Figure 17: Household financial wellbeing index, 2016-22
    • …and most people are feeling the effects of price rises
    • Milk price rises put pressure on yogurt makers
      • Figure 18: UK monthly farmgate milk price index, yogurt and food CPI, 2017-22
  7. Market Drivers – Internal

    • Government emphasis on health intensifies
    • HFSS food and drink store location restrictions to come into place in 2022
    • Yogurt falls within the scope of HFSS regulations
    • New rules on the advertising of HFSS food and drink delayed to 2024
    • Many yogurts can profit from new restrictions
    • Strong consumer interest in healthy eating
    • COVID-19 increases spotlight on health
    • Ageing population may threaten yogurt sales
      • Figure 19: Trends in the age structure of the UK population, 2016-26
    • Public focus on the environment has potential to boost plant-based segment of the category…
    • …but also raises concerns surrounding plastic packaging
  8. Market Share

    • Müller continues to see sales fall
      • Figure 20: Leading brands’ sales and share in the UK spoonable yogurts retail market, by value and volume, 2019/20-2021/22
    • Competition heats up in plant-based yogurts
    • Rising on-the-go occasions support portable formats
    • General Mills sells stake in European Yoplait operations to Sodiaal
    • Actimel continues to lead yogurt drinks market
      • Figure 21: Leading brands’ sales and share in the UK yogurt drinks retail market, by value and volume, 2019/20-2021/22
    • Biotiful Dairy leads nascent kefir segment
      • Figure 22: Leading brands’ sales and share in the UK kefir retail market, by value and volume, 2019/20-2021/22
  9. Launch Activity and Innovation

    • Environmental claims continue to gain share in launches
    • Environmentally friendly packaging claims are widespread, but largely limited to recycling
      • Figure 23: New product launches in the UK yogurt/yogurt drink market, by recycling and environmental packaging claims, 2017-22
    • Brands highlight ethical commitments
      • Figure 24: New product launches in the UK yogurt/yogurt drink market, by selected ethical claims (sorted by 2021), 2017-22
    • One in six launches make vegan claims in 2021
    • Vegan claims leap ahead
      • Figure 25: Share of new product launches with free-from, vegan and plant-based claims in the UK yogurt/yogurt drinks market, (sorted by 2021), 2017-22
    • Alpro and The Collective revamp ranges
    • Petit Filous expands its plant-based offering
    • Biotiful and Benecol launch oat-based ranges
      • Figure 26: Recent plant-based yogurt launches, 2021-22
    • Low/no/reduced fat remains primary health claim
      • Figure 27: New product launches in the UK yogurt/yogurt drink market, by selected health claims (sorted by 2021), 2017-22
    • No added sugar claims fall in first half of 2022
    • High/added protein claims shoot up in 2021
    • Greek and Icelandic-style yogurts tap interest in high protein
      • Figure 28: Recent Skyr launches, 2021-22
    • Immune health trend remains strong in launches
      • Figure 29: New product launches in the UK yogurt/yogurt drink market, by selected functional claims (sorted by 2021), 2017-22
    • Actimel launches Actimel Kids
    • Gut health continues to attract launches
    • Further activity in kefir
    • Flavours, oats and spoonables aim to open up new usage occasion for kefir
      • Figure 30: Recent kefir launches, 2022
    • Sweet treats and seasonal flavours continue to feature in launches
      • Figure 31: Recent dessert-inspired yogurt launches, 2021-22
  10. Advertising and Marketing Activity

    • Adspend falls further in 2021
      • Figure 32: Total above-the line, online display and direct mail advertising expenditure on yogurt and yogurt drinks, 2018-22 (sorted by 2021)
    • Müllerlight and Danone focus on taste of light yogurts
    • Brands spotlight gut and immune health
    • Müller supports its Gut Glory gut health range
    • Danone continues to promote holistic health with adspend focused on Activia and Actimel
    • Frubes and Petit Filous receive most of Yoplait’s adspend
    • Benecol spotlights convenience
    • Onken focuses on recipe inspiration
    • YeoValley looks to inspire sustainability
    • The Collective launches major ‘masterbrand’ marketing push
    • Biotiful launches British gymnastics partnership
    • Nielsen Ad Intel coverage
  11. Brand Research

    • Brand map
    • Overall lack of differentiation between yogurt brands, with Müller standing out most
      • Figure 33: Attitudes towards and usage of selected brands, 2022
    • Key brand metrics
    • Müller leads in usage and as most favoured brand
      • Figure 34: Key metrics for selected brands, 2022
    • Brand attitudes: Activia’s health positioning aids associations for caring about consumer wellbeing
      • Figure 35: Attitudes, by brand, 2022
    • Brand personality: Müller’s light-hearted marketing drives strong fun perceptions
      • Figure 36: Brand personality – Macro image, 2022
    • Dairy-free Alpro needs to do more to boost low perceptions of taste and indulgence
      • Figure 37: Brand personality – Micro image, 2022
  12. Usage of Yogurt and Yogurt Drinks

    • Four in five people use yogurt/yogurt drinks
      • Figure 38: Usage of yogurt and yogurt drinks, 2021-22
    • Distinct youth bias in yogurt/yogurt drink usage
    • Non-dairy yogurts remain niche
      • Figure 39: Usage of yogurt and yogurt drinks, by type, 2021-22
  13. Frequency of Use of Yogurt and Yogurt Drinks

    • Yogurt drinks see more frequent usage than spoonable
      • Figure 40: Usage frequency for yogurt and yogurt drinks, 2021-22
    • ‘Healthy’ finances go with more frequent use of yogurt
      • Figure 41: Usage of yogurt and yogurt drinks once a day or more, by financial health, 2022
    • Older generations use yogurt and yogurt drinks more often
      • Figure 42: Usage of yogurt and yogurt and yogurt drinks once a day or more, by age, 2022
  14. Reasons for Eating/Drinking Yogurt and Yogurt Drinks

    • Spoonable yogurt has strong treat associations
      • Figure 43: Reasons for eating/drinking yogurt and yogurt drinks, 2022
    • Gut health remains a key reason to reach for yogurt
    • One in three reach for spoonable yogurt for digestive health
    • Gut health centred brands face a challenge to stand apart
    • The time is ripe for fibre
      • Figure 44: Recent yogurt launches with gut and fibre claims, 2021-22
  15. Behaviours Related to Yogurt and Yogurt Drinks

    • Provide inspiration on how to use yogurt as an ingredient
      • Figure 45: Behaviours related to yogurt and yogurt drinks, 2022
    • Put recipes in users’ path
      • Figure 46: International yogurt launches highlighting links to cooking and baking, 2021-22
    • Yogurt drinks designed to replace a meal interest one in three
      • Figure 47: Yogurt and other meal replacement drink launches, 2016-22
  16. Attitudes towards Yogurt and Yogurt Drinks

    • Only two in five see plant-based swap as helping the environment
      • Figure 48: Attitudes towards yogurt and yogurt drinks, 2022
    • Tangible green comparisons will boost appeal
      • Figure 49: Recent plant-based milk and yogurt alternatives highlighting their environmental impact, 2021-22
    • Plant-based yogurts lag on treat associations
    • Spotlight taste and texture
      • Figure 50: The Collective Dairy-Free Raspberry Oat & Coconut Live Gourmet Yog and Innocent Coconut Dairy Free Drink highlight taste on-pack, 2022
    • Scope to mine the unique flavours of base ingredients
      • Figure 51: Isola Bio Oat Drink and Innocent Coconut Dairy Free Drink highlight flavour on-pack, 2022
    • Intrinsic nutrients offer a point of strength for dairy yogurts
      • Figure 52: Morrisons Nourish Kefir and Innocent Coconut drink highlight natural nutrients on-pack, 2022
    • Income squeeze will curb the growth of plant-based segment
  17. Appendix – Data Sources, Abbreviations and Supporting Information

    • Abbreviations
    • Consumer research methodology
  18. Appendix – Market Share

      • Figure 53: Leading manufacturers’ sales and share in the UK spoonable yogurts retail market, by value and volume, 2019/20-2021/22
      • Figure 54: Leading manufacturers’ sales and share in the UK yogurt drinks retail market, by value and volume, 2019/20-2021/22
      • Figure 55: Leading manufacturers’ sales and share in the UK kefir retail market, by value and volume, 2019/20-2021/22
  19. Appendix – Launch Activity and Innovation

      • Figure 56: New product launches in the UK yogurt/yogurt drink market, by top flavours (including blend), 2017-22
  20. Appendix – Forecast Methodology

    • Market forecast and prediction intervals
      • Figure 57: Retail sales of yogurt and yogurt drinks, by value and volume, 2017-27
      • Figure 58: Market forecast and prediction intervals for retail value sales of yogurt and yogurt drinks, 2022-27
      • Figure 59: Market forecast and prediction intervals for retail volume sales of yogurt and yogurt drinks, 2022-27
    • Market drivers and assumptions
    • Forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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