This Market Dynamics report features market data extracted from Mintel’s UK Yogurt and Yogurt Drinks Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the UK yogurt market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Consumers will remain cautious
- Graph 1: financial confidence and wellbeing indices, 2016-25
- Yogurt inflation has come down since 2023
- Graph 2: consumer price inflation for all food and non-alcoholic beverages, and yogurt, 2020-25
- Yogurt mostly benefits from healthy lifestyles
- Population growth will support demand for yogurt and yogurt drinks
- Graph 3: population, by age, 2020, 2025 and 2030
- Market size and forecast
- Inflation to drive value growth
- Graph 4: retail market value for yogurt and yogurt drinks, 2019-30
- Volume grows in all segments in 2025
- Graph 5: retail value and volume sales of yogurt and yogurt drinks, by segment, 2023-25
- Private label continues to gain share in spoonable yogurt
- Graph 6: leading brands’ sales of spoonable yogurt, by value, 2022/23-2024/25
- Activia leads, Fage outperforms in spoonable yogurt
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WHAT CONSUMERS WANT AND WHY
- Usage of yogurt and yogurt drinks
- Frequency rebounds, the young and families are core users
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PRODUCT, INNOVATION AND MARKETING
- Advertising spend on yogurt and yogurt drinks rises in 2024
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APPENDIX
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Retail value sales and forecast for yogurt and yogurt drinks
- Retail volume sales and forecast for yogurt and yogurt drinks
- Retail sales and forecast of yogurt and yogurt drinks – volumes
- Graph 7: retail market volume for yogurt and yogurt drinks, 2019-30
- Market forecast and prediction intervals (values)
- Market forecast and prediction intervals (volumes)
- Trends in the population age structure
- Market share
- Spoonable yogurt – value brand sales
- Spoonable yogurt – volume brand sales
- Spoonable yogurt – value manufacturer sales
- Spoonable yogurt – volume manufacturer sales
- Drinking yogurt – value brand sales
- Drinking yogurt – volume brand sales
- Advertising and marketing
- Advertising spending on yogurt and yogurt drinks, by media type
- Advertising spending on yogurt and yogurt drinks, by advertiser
- The consumer
- Consumer research questions
- Frequency rebounds
- Graph 8: frequency of using spoonable yogurt and yogurt drinks, 2021-25
- Under-35s and parents are core users
- Graph 9: usage of yogurt/yogurt drinks, by age and presence of children, 2025
- Consumer research methodology
- Nielsen Ad Intel coverage
- Report scope and definitions
- Market definition
- Abbreviations
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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