US Advertising in Gaming Market Report 2023
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- Multiple Report Formats
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This report provides deep insight into the advertising in gaming industry in the US. Understand where and how gamers want to see in-game ads and ads about gaming and ground your advertising strategy in raw data with expert analysis today.
Below, we summarise the key topics covered and offer prominent insights from the report itself.
Video games are set to receive more ad investment, with the in-game advertising market on track to notch an 11% CAGR from 2022-2030. This growth outpaces overall projections for digital advertising growth over a similar period. While promising for the advertising in gaming industry, ad-blockers, ad-free streaming services, and new online privacy policies mean marketers must look to other avenues.
This report gathers real consumer data, sourced with Mintel. Below we provide some of the statistics this report offers.
Drive your insight strategy today with this consumer-focused report. Looking for something else? Try our gaming market research or marketing and advertising research.
With partnerships like Mountain Dew and Call of Duty cemented in consumers’ minds, this market report analyzes opportunities based on real-world examples. Innovation and marketing/advertising strategies delivered successfully, such as Nintendo’s Super Mario Bros Movie, shed light on where brands can drive their efforts to deliver similarly successful campaigns.
Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.
Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Leading gaming analyst and expert Brian Benway takes a first-person view into the US advertising in gaming industry with deep analysis in this report.
Advertising in gaming is an effective way to reach a wide audience, and young adult gamers are willing to play along, if it’s a fair and respectable exchange.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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