This Market Dynamics report features market data extracted from Mintel’s US Aircare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US aircare market. The full US report is available to purchase here.
Collapse All
-
MARKET DYNAMICS
- Market context
- Market drivers
- California’s ban on toxic chemicals in aircare will impact the rest of US
- Financial stability is cause for optimism
- Graph 1: average annual household spending on aircare products, 2019-25
- Tariffs create behavioral shifts and new trade dynamics
- Market size and forecast
- Growth remains flat amid ongoing economic struggles
- Retail sales and forecast of aircare products
- Retail sales and forecast of aircare products, inflation-adjusted prices
- Market segmentation
- Candles and air fresheners experience a slight lift
- Retail sales of aircare, by segment
- Graph 2: [no title]
- Retail sales of aircare, by segment
- Retail sales of aircare products, by segment
- Retail sales and forecast of candles, at current prices
- Retail sales and forecast of candles, at inflation-adjusted prices
- Retail sales and forecast of home air fresheners, at current prices
- Retail sales and forecast of home air fresheners, at inflation-adjusted prices
- Retail sales and forecast of vehicle air fresheners, at current prices
- Retail sales and forecast of vehicle air fresheners, at inflation-adjusted prices
- Retail sales of aircare products, by channel
- Market share/brand share
- P&G and private label post gains
- Sales of aircare, by company
- Sales of candles, by company
- Sales of air fresheners, by company
- Sales of vehicle air fresheners, by company
-
CONSUMER INSIGHTS
- Aircare usage frequency and behaviors
- Low cost innovation among air fresheners bolsters the segment
- Less is more for economizing consumers
- Motivations hover between functional and experiential
- Graph 3: reasons for using aircare more often, 2025
- Cost and chemicals limit usage
- Graph 4: reasons for using aircare less often, 2025
- Shift in aircare shopping behaviors
- Some shoppers are cutting back or looking for ways to save
- Graph 5: change in aircare purchasing behaviors, 2025
- Next gen shoppers: researching and engaged
- Graph 6: change in aircare shopping behaviors – attention to ingredients and claims, by generation, 2025
- Attitudes toward aircare
- Build credibility in wellness-positioned offerings
- Interest in and willingness to spend on aircare
- Home fragrance can fit into personal identities and wellness
- Graph 7: interest in and willingness to pay for select aircare products, by gender and generation, 2025
-
INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- P&G innovates under the Febreze banner
- Leverage fragrance technology to meet evolving eco and performance expectations
-
Appendix
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
£ 495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
-
Translations available
Market Dynamics reports are available in ten different languages. Contact us for more information
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
