This Market Dynamics report features market data extracted from Mintel’s US Aircare Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the US aircare market. The full US report is available to purchase here.
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MARKET DYNAMICS
- Market context
- Market drivers
- California’s ban on toxic chemicals in aircare will impact the rest of US
- Financial stability is cause for optimism
- Graph 1: average annual household spending on aircare products, 2019-25
- Tariffs create behavioral shifts and new trade dynamics
- Market size and forecast
- Growth remains flat amid ongoing economic struggles
- Retail sales and forecast of aircare products
- Retail sales and forecast of aircare products, inflation-adjusted prices
- Market segmentation
- Candles and air fresheners experience a slight lift
- Retail sales of aircare, by segment
- Graph 2: [no title]
- Retail sales of aircare, by segment
- Retail sales of aircare products, by segment
- Retail sales and forecast of candles, at current prices
- Retail sales and forecast of candles, at inflation-adjusted prices
- Retail sales and forecast of home air fresheners, at current prices
- Retail sales and forecast of home air fresheners, at inflation-adjusted prices
- Retail sales and forecast of vehicle air fresheners, at current prices
- Retail sales and forecast of vehicle air fresheners, at inflation-adjusted prices
- Retail sales of aircare products, by channel
- Market share/brand share
- P&G and private label post gains
- Sales of aircare, by company
- Sales of candles, by company
- Sales of air fresheners, by company
- Sales of vehicle air fresheners, by company
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CONSUMER INSIGHTS
- Aircare usage frequency and behaviors
- Low cost innovation among air fresheners bolsters the segment
- Less is more for economizing consumers
- Motivations hover between functional and experiential
- Graph 3: reasons for using aircare more often, 2025
- Cost and chemicals limit usage
- Graph 4: reasons for using aircare less often, 2025
- Shift in aircare shopping behaviors
- Some shoppers are cutting back or looking for ways to save
- Graph 5: change in aircare purchasing behaviors, 2025
- Next gen shoppers: researching and engaged
- Graph 6: change in aircare shopping behaviors – attention to ingredients and claims, by generation, 2025
- Attitudes toward aircare
- Build credibility in wellness-positioned offerings
- Interest in and willingness to spend on aircare
- Home fragrance can fit into personal identities and wellness
- Graph 7: interest in and willingness to pay for select aircare products, by gender and generation, 2025
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INNOVATION AND MARKETING STRATEGIES
- Launch activity and innovation
- P&G innovates under the Febreze banner
- Leverage fragrance technology to meet evolving eco and performance expectations
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Appendix
- Market definition
- Consumer research questions
- Consumer research methodology
- Generations
- Abbreviations and terms
- Forecast methodology
- Forecast fan chart methodology
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
How can Market Dynamics help your brand?
- Gain immediate strategic clarity with quality market data and forecasts.
- Understand the ‘why’ behind industry trends with world-class human insight.
- Plot your next move with analysis of the competitive landscape and product launch activity.
- Uncover opportunities and unlock your growth potential with analyst recommendations.
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