"Functional odor control is at the heart of the category, but a new generation of more frequent and diverse users are looking for more."
Rebecca Watters - Associate Director, Household & Health
| Report Attributes | Details |
|---|---|
| Published Date | July 2025 |
| Data Range | 2019-2030 |
| Measurement Metrics | Revenue in US $ |
| Country Focus | United States of America (USA) |
| Consumer Data | 1,829 internet users aged 18+, May 2025 |
| Number of Pages | 63 |
| Market Segmentation | Spray/Aerosol Air Fresheners, Scented Candles, Electric Air Fresheners, Car Air Fresheners, Solid/Gel Air Fresheners, Wax Melts, Essential/Scented Oils, and Incense |
| Leading Companies | Procter & Gamble (Febreze), SC Johnson & Son Inc (Glade), Reckitt Benckiser Group plc (Air Wick), Newell Brands Inc (Yankee Candle, Woodwick), Empire Candle Co LLC (Tuscany Candle), Luminex Home Décor & Fragrance Holding Corporation (Candle Lite), Star Candle Company (Star), Julius Sämann Ltd (Little Trees), Energizer Holdings Inc (Refresh Your Car), California Scents, and Private Label. |
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