-
- All Industries /
- Drinks /
- US Alcohol Alternatives Market Report 2024
US Alcohol Alternatives Market Report 2024
- Multiple Report Formats
- Access to our Clients Portal
- Interactive Databook
- Custom Presentation Tool
As the market continues to grow, just one-quarter of consumers are purchasing the same alcohol alternatives on a regular basis and less than half express satisfaction with options at and AFH, an indication that there is continued desire for innovation, availability and the opportunity to win consumer routines.
Moderation is personal for consumers, and there is a still a gap between consumer action and intention. Alcoholic beverages are still most strongly associated with relaxation and social occasions, and alternatives must continue to compete to prove how they can fulfill consumer needs. Showcasing how alternatives can work not only as substitutes in these occasions but also alongside alcohol can remind consumers of value through the ability to customize, complement flavors and promote balance.
Engagement differs notably across demographics. Younger consumers actively seek NA options more closely mirror alcohol in taste and experience, often using them to craft mocktails or complement social occasions. However, older consumers remain less convinced, especially when faced with higher price points, highlighting an opportunity for brands to address their preferences. Natural, familiar flavors, longevity-focused benefits, and authentic messaging could drive greater appeal for this group in particular.
Continued interest in moderation requires alternatives to deliver value on flavor, function and transparency to compete for consumer spend and enter into routines.
Sydney Riebe, Analyst – US Food and Drink
This Report examines consumption and attitudes toward both alcohol alternatives and alcoholic beverages. Alcohol alternatives refer to any beverage consumers drink as a replacement in traditional alcoholic beverage consumption occasions. For the purposes of this Report, Mintel has grouped alcohol alternatives into four categories:
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more$ 6,300 – $ 26,000
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more$ 4,995
Although RTDs aren't a primary drink, those who consume them tend to drink several times a week or more. The challenge for RTD brands is to steal occasions...
Find out more$ 4,995
Foodservice alcohol trends in 2024 reveal a shift in consumer behavior toward more mindful and occasion-based drinking. The frequency of alcohol consumption is declining, with a noticeable preference...
Find out more$ 4,995
The wine market faces challenges due to reduced alcohol consumption driven by wellness trends, economic pressures and competition from alternative beverages like hard seltzers and non-alcoholic options. While...
Find out more$ 695
Carbonated Soft Drinks - US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers colas, lemon, orange...
Find out more$ 4,995
With many segments in decline, imports are garnering most of the traction in US beer, particularly among female consumers. Consumption patterns reveal 40% of beer drinkers have altered their...
Find out moreFrom consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more