2023
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US Trending Flavours and Ingredients in Alcoholic Beverages Market Report 2023
2023-12-11T16:03:43+00:00
REP48C1C857_42C7_4613_8C45_5FE1254ECEE4
3695
168949
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Report
en_GB
Using flavors and ingredients to add an element of fun or function to the familiar can make an alcoholic beverage feel worth it. Sydney Riebe, Analyst - US Food…

US Trending Flavours and Ingredients in Alcoholic Beverages Market Report 2023

£ 3,695 (Excl.Tax)

Description

Covering the US alcoholic beverages industry, this report explores how consumers interact with different flavors and ingredients. Understand where consumers are in their flavor/ingredient trial, and what they want to try going forward. Below, we summarize the key topics covered and offer hand-selected findings from the full document.

Key Topics Covered

  • New flavor and ingredient trial motivators in alcoholic beverages.
  • Experience and interest in flavors and ingredients in alcoholic beverages.
  • Attitudes and behaviors surrounding flavors and ingredients in alcoholic beverages.
  • Defining familiar and unique alcoholic beverage attributes.
  • Flavor/ingredient product development, marketing, and innovation in alcoholic beverages.

US Alcoholic Beverages Market Outlook

Spending on alcoholic beverages has remained stable, with consumers showing similar levels of increasing and decreasing their alcohol spend. Alcohol consumption is also maintained at multiple times per week for over a third. However, there is a notable cutback in drinking away from home, which reflects broader economic considerations.

Consumer Interest in Alcoholic Beverage Flavors/Ingredients

The unfamiliar keeps the familiar interesting

Simple is more relatable than nostalgic when it comes to defining familiar flavors. Classic fruits continue to connect, typically delivering on refreshment as well. Keeping on the pulse of emerging fruits can make the familiar feel more exciting with offerings outside of the typical citrus and berry options in alcoholic beverages.

Younger consumers drive interest in functional benefits

Despite younger consumers shifting their alcohol drinking habits more (e.g. through alcohol reduction), they’re also closing the gap between alcohol and health. Increased interest in healthy ingredients suggests younger consumers want to get the most they can from alcoholic beverages, including functional benefits.

 

US Alcoholic Beverages Market 2023 Infographic

 

Opportunity in Alcoholic Beverages

Adding and highlighting refreshing flavors in wine and wine cocktails can rejuvenate the category, particularly among younger consumers who may feel the drink is inaccessible. Brands can therefore highlight that wine is moving forward into flexibility. This kind of refresh of traditional categories can help to boost reach.

Buy your copy of this report today and understand your brand’s customers.

Brands Discussed

Various innovative brands currently trending in flavors/ingredients are discussed, alongside emerging flavors/ingredients that are in the pipeline to watch for. Brands include Vita Coco, Simply Spiked, Cutwater, Bud Light, Yellow Tail, Meridian Hive, Agave Boom, 1800, and more.

Additional Features Included in Your Report

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Expert Analysis

Leading drinks analyst Sydney Riebe delivers expert industry insights with this in-depth report.

Using flavors and ingredients to add an element of fun or function to the familiar can make an alcoholic beverage feel worth it.

Sydney Riebe - Mintel Research Analyst

 

Sydney Riebe
Analyst, US Food and Drink

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Consumer Insights

    • Consumer fast facts
    • New flavor/ingredient alcoholic beverage trial motivators
    • Graph 1: new alcoholic beverage flavor/ingredient trial motivators, 2023
    • Graph 2: new alcoholic beverage flavor/ingredient trial motivators, by alcoholic beverages consumed, 2023
    • Experience with and interest in flavors and ingredients in alcoholic beverages
    • Graph 3: experience with and interest in flavors and ingredients in alcoholic beverages
    • Graph 4: experience with and interest in flavors and ingredients in alcoholic beverages, by generation – NET – Any interest, 2023
    • Graph 5: experience with and interest in flavors and ingredients in alcoholic beverages, 2023
    • Graph 6: experience with and interest in flavors and ingredients in alcoholic beverages, by generation – NET – Any interest, 2023
    • Flavored alcoholic beverage attitudes and behaviors
    • Graph 7: flavored alcoholic beverage attitudes and behaviors, 2023
    • Graph 8: flavored alcoholic beverage attitudes and behaviors, by generation, 2023
    • Defining unique flavor features in alcoholic beverages
    • Graph 9: unique flavor features in alcoholic beverages, 2023
    • Defining familiar flavor features in alcoholic beverages
    • Graph 10: familiar flavor features in alcoholic beverages, 2023
  3. Competitive Strategies

    • Marketing and advertising
    • Opportunities
    • Product development – Now – What’s trending
    • Graph 11: select alcoholic beverage flavors, 2020-23
    • Product development – Near – What to watch for
    • Product development – Next – What’s in the pipeline
    • Graph 12: select textures in alcoholic beverages, 2020-23
  4. The Market

    • Market context
    • State of the market
    • Graph 13: alcoholic beverage consumption frequency, 2023
    • Graph 14: trended alcohol varieties consumed, 2022-23
    • Graph 15: change in alcohol consumption, 2022
    • Market drivers
    • Graph 16: spending habits, past 12 months, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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