This report provides comprehensive and current information and analysis of the alcoholic beverages online market including alcoholic beverages online market size, anticipated market forecast, relevant market segmentation, and industry trends for the alcoholic beverages online market in the US.
Despite their sole dedication to online alcohol, third-party alcohol delivery services receive the lowest use among measured platforms consumers use to buy alcohol online. Leading online alcohol services indicate consumers’ preference for familiarity and trust, as well the convenience of buying additional, non-alcohol items. Third-party services should consider how to position their “third-partyness” as an additional layer of expertise rather than another app to download.
Amid financial challenges, eight in 10 alcohol buyers agree they would make a change to their alcohol consumption or purchase behavior to save money/cut costs. As consumers uproot shopping habits, they may be more likely to consider, or re-consider, online alcohol services. Online models should position their services as a tool that helps consumers combat inflation and stretch their food and drink budgets.
Online alcohol and grocery shopping remains elevated but has seen some drop-off as pandemic safety and health concerns ease. As of July 2022, the leading reason consumers report for not purchasing alcoholic beverages online is enjoyment of in-store browsing. Following several years of health concerns, consumers are eagerly returning to the store to engage in a missed activity, creating a strong near-term change for online models.
Over half of alcohol buyers agree drinking at home is more enjoyable than drinking at a bar or restaurant, with the sentiment rising among Millennials, the core alcohol consumer and most active online alcohol shopper. Online models can reap the benefits of this inherent behavior by proving how their services can add even more fun and/or relaxation to at-home drinking occasions.
Read on to discover more about the alcoholic beverages online consumer market, read our US Trending Flavors and Ingredients in Alcoholic Beverages Market Report 2021, or take a look at our other Drinks market research reports.
Brands include: Wince of the Month, Drizly Inc, WinC, Vivino, Wine of the Month, Saucey, Target, Gopuff, TotalWine.com, Walmart, Kroger, Albertson’s, Costco, Sam’s Club, Grubhub, Doordash, Minibar.
This report, written by Sydney Olson, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on alcoholic beverages online market research to highlight current trends and add expert context to the numbers.
Online alcohol purchases caught fire amid the pandemic as a means of combating exposure concerns. Services are now pressed to create and communicate compelling reasons for use beyond necessity. Valuable benefits, such as cost and time savings, exclusive products and offerings, or a fun and connective user experience can help online models stand apart and compete with the dominate in-store channel.
Sydney Olson
Food and Drink Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 3,695
Although RTDs aren't a primary drink, those who consume them tend to drink several times a week or more. The challenge for RTD brands is to steal occasions...
Find out more£ 3,695
With many segments in decline, imports are garnering most of the traction in US beer, particularly among female consumers. Consumption patterns reveal 40% of beer drinkers have altered their...
Find out more£ 3,695
Consumer preferences are shifting towards unique and globally-inspired flavors, giving alcohol brands the go-ahead innovate. A notable 40% of consumers express enjoyment in experimenting with new and trending...
Find out more£ 3,695
The wine market faces challenges due to reduced alcohol consumption driven by wellness trends, economic pressures and competition from alternative beverages like hard seltzers and non-alcoholic options. While...
Find out more£ 3,695
Foodservice alcohol trends in 2024 reveal a shift in consumer behavior toward more mindful and occasion-based drinking. The frequency of alcohol consumption is declining, with a noticeable preference...
Find out more
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
