US Alternate Transportation Market Report 2022

Overview

• What you need to know
• This Report looks at the following areas
• Definition
• Market context

Executive Summary

• Top takeaways
• Market overview
  • Figure 1: Alternate transportation outlook, 2022-27
• Opportunities and challenges
• Supressed consumer confidence drives consumers to be critical of their spending
• Electric options provide opportunity to attract consumers
• Capitalize on consumers’ comfortability and return to pre-pandemic activities
• Personalization has the power to draw consumers
• Autonomous options provide both an opportunity and challenge
• Key consumer insights
• Consumers continue to return to alternate transportation services
• Younger consumers are the heaviest alternate transportation users
• Multicultural consumers look to alternate transportation for everyday needs
• Consumers consider multiple factors when choosing how to get somewhere
• Various occasions spark the use of alternate transportation
• Alternate transportation services are viewed as a compliment to personal vehicle ownership, not a replacement

Market Landscape

• Ridesharing
• Public transportation
• Car rental
• Car sharing
• Docked or dockless scooter or bikes

Market Factors

• Fears of a recession supress consumer confidence, driving consumers to be more critical of their spending
  • Figure 2: Consumer Sentiment Index, 2007-22
  • Figure 3: Consumer Price Index change from previous period, 2007-22
• Gas prices push consumers to look to other modes of transportation
  • Figure 4: US gasoline and diesel retail prices, 2007-22
• Price of new and used cars drives consumers to alternate transportation
  • Figure 5: Consumer Price Index, new vehicles and used vehicles, 2017-22
• Growing multicultural populations present opportunity
  • Figure 6: Population by race and Hispanic origin, 2017-27
• Consumers increasingly comfortable with alternate transportation

Competitive Strategies and Market Opportunities

• Uber launches explore feature
  • Figure 7: Uber launches explore tab
• Uber launches dynamic advertisements
  • Figure 8: Uber launches Journey ads to provide dynamic advertising
• Lyft promotes access to transportation for the rides that matter most
  • Figure 9: Lyft supports access to the polls
• Turo partners with The MICHELIN Guide to provide an exclusive culinary experience
  • Figure 10: Turo highlights its partnership with The MICHELIN Guide
• Hertz offers consumers an opportunity to personalize its offerings
  • Figure 11: Hertz highlight customers use of custom wrapped rental
• Leverage cross-category partnerships to drive usage
• Highlight sustainability and technology to attract younger consumers

The Alternate Transportation Consumer – Fast Facts

Alternate Transportation Usage

• Consumers begin their return to alternate transportation
  • Figure 12: Usage of transportation services, 2022
• Younger consumers are more open to different forms of transportation
  • Figure 13: Use of transportation services, by generation, 2022
• Financial health drives consumers’ usage
  • Figure 14: Use of transportation services, by financial situation, 2022
• Multicultural consumers look to alternate transportation services
  • Figure 15: Use of transportation services, by race and Hispanic origin, 2022

Frequency of Use

• Over a third of consumers are heavy users of alternate transportation
  • Figure 16: Frequency of use – Alternate transportation, 2022
• Among users, docked and dockless bikes and scooters are most frequently used
  • Figure 17: Frequency of use – Alternate transportation, 2022
• Younger consumers are most active in alternate transportation usage
  • Figure 18: Frequency of use – Alternate transportation, by generation, 2022
• Consumers’ work situation drives usage
  • Figure 19: Frequency of use – Alternate transportation, by work from home status, 2022
• Multicultural consumers are active alternate transportation users
  • Figure 20: Uber celebrates national Hispanic heritage month
  • Figure 21: Frequency of use – Alternate transportation, by race and Hispanic origin, 2022

Choosing Transportation Methods

• Safety and reliability are at the core of consumers’ priorities
  • Figure 22: Factors driving transportation choices, by gender, 2022
• Older consumers prioritize reliability and convenience
  • Figure 23: Factors driving transportation choices, by generation, 2022
• Working situations push consumers to prioritize varying factors
  • Figure 24: Uber highlights in-app safety feature
  • Figure 25: Factors driving transportation choices, by work from home status, 2022
• Consumers seek value, especially multicultural consumers
  • Figure 26: Factors driving transportation choices, by race and Hispanic origin, 2022

Occasions for Use of Alternate Transportation

• Alternate transportation has become a viable option for various occasions, especially among younger consumers
  • Figure 27: Uber highlights special occasions
• • Figure 28: Reasons for use of alternate transportation, by generation, 2022
• Financially strapped consumers rely on alternate transportation
  • Figure 29: Chicago transit authority leverages sporting events
  • Figure 30: Reasons for use of alternate transportation, by financial situation, 2022
• Black and Hispanic consumers are prime target audiences for alternate transportation services
  • Figure 31: Lyft highlights LyftUp jobs access program
  • Figure 32: Reasons for use of alternate transportation, by race and Hispanic origin, 2022

Attitudes toward Ridesharing

• Consumers, especially younger ones, see ridesharing as a viable option
  • Figure 33: Uber highlights the safety benefit of ridesharing
• • Figure 34: Attitudes toward ridesharing, by generation, 2022
• Price considerations drive multicultural consumers away
  • Figure 35: Attitudes toward ridesharing, by race and Hispanic origin, 2022
• As financial situation worsens, consumers are pushed away from ridesharing
  • Figure 36: Attitudes toward ridesharing, by financial situation, 2022
• • Figure 37: Attitudes toward ridesharing, by household income, 2022
• Alternate transportation services are viewed as supplemental to personal vehicle ownership
  • Figure 38: Lyft expands services to offer roadside assistance
  • Figure 39: Attitudes toward vehicle ownership, by generation, 2022

Appendix – Data Sources and Abbreviations

• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms

Appendix – Companies and Brands

• • Figure 40: Lyft active riders, by quarter, Q1 2019 – Q3 2022