America Eats Market Report 2024
Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment. John Owen, Associate Director - Food…

America Eats Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s America Eats Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviors affecting your business. 

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Topics Analyzed in this Report

  • American dietary preferences.
  • Meal and snack frequency and motivations.
  • Food preparation method by daypart.
  • Factors important to consumers’ food and drink choice.
  • Consumer attitudes toward cooking and eating.

America’s Eating Habits: Overview

Elevated food prices are having an impact on food- and drink-related behaviors. The new generation of food consumers is less inclined to stick to traditional meals and is likely to view snacks as more than just a treat or indulgence. Gen Xers are starting to feel the effects of advancing years and are motivated to make healthy food choices.

  • US eating trends: 19% of consumers have a morning snack every day.

Trends and Opportunities in Food and Drink

Sustainability focus

Health and sustainability benefits have served as key drivers in the shift to more plant-based eating. Marketers and retailers looking to expand the appeal of plant-based foods and diets should focus more directly on great taste and value.

  • America’s eating trends: 22% of US consumers report eating little or no meat.

Cuisine exploration

Grocery retailers can leverage young consumers’ interest in trying new foods and improving their cooking skills. Marketers can also connect with this group by helping to make meal prep as much of a social experience as dining.

  • Eating trends: 38% of 18-34-year-olds claim that trying something new motivates their meal and snack choices.

Purchase our America Eats Market Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Better for You Eating Trends Market Report 2024, or our range of Food Market Research.

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Expert Insights from a Mintel Analyst

This report, written by John Owen, a leading research analyst, delivers in-depth commentary and analysis to highlight eating trends and add expert context to the numbers.

Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment.

John Owen, Associate Director, Food and Retail

John Owen
Associate Director – Food and Retail

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • Market context
    • Market drivers
    • Graph 1: assessment of personal financial situation, 2022-24
  3. Consumer Insights

    • Consumer fast facts
    • Dietary preferences
    • Graph 2: dietary preferences, 2022-23
    • Graph 3: US, dietary preferences, by age, 2023
    • Graph 4: Meat attitudes, any agree, by dietary preferences, 2023
    • Meal and snack frequency
    • Graph 5: meal and snack frequency, 2023
    • Graph 6: meal and snack frequency – every day, 2023
    • Meal and snack motivations by daypart
    • Graph 7: meal and snack motivations by daypart, 2023
    • Graph 8: meal and snack motivations by daypart – breakfast, by age, 2023
    • Graph 9: meal and snack motivations by daypart – lunch, by age, 2023
    • Graph 10: meal and snack motivations by daypart – dinner, 2023
    • Graph 11: meal and snack motivations by daypart – snack, 2023
    • Preparation methods by daypart
    • Graph 12: preparation methods by daypart – any meal/snack, 2023
    • Graph 13: preparation methods by daypart – any meal/snack, by age, 2023
    • Graph 14: preparation methods by daypart – any meal/snack, by personal financial situation, 2023
    • Food and drink choice factors
    • Graph 15: food and drink choice drivers, 2023
    • Graph 16: food and drink choice drivers, by personal financial situation, 2023
    • Food-related behaviors
    • Graph 17: food-related behaviors, by age, 2023
    • Graph 18: food-related behaviors, by personal financial situation, 2023
    • Meal/snack attitudes
    • Graph 19: meal/snack attitudes, US
    • Graph 20: meal/snack attitudes, by personal financial assessment, 2023
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Graph 21: incidence of top ethical claims in food launches, 2018-23
    • Graph 22: incidence of meat-free claims, 2018-23
    • Opportunities
    • Graph 23: food related behaviors – making healthy food choices more than last year, by generation, 2023
  5. Appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

*databooks not available with UK B2B Industry reports.

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2024 Sample Consumer Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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