2024
9
America Eats Market Report 2024
2024-04-03T09:02:12+01:00
REP2C5CEB64_7A9D_44A7_ACCA_2984DEDAC628
3695
172018
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Report
en_GB
Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment. John Owen, Associate Director - Food…

America Eats Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Stay ahead of the curve and future-proof your business with Mintel’s America Eats Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviors affecting your business. 

Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.

Topics Analyzed in this Report

  • American dietary preferences.
  • Meal and snack frequency and motivations.
  • Food preparation method by daypart.
  • Factors important to consumers’ food and drink choice.
  • Consumer attitudes toward cooking and eating.

America’s Eating Habits: Overview

Elevated food prices are having an impact on food- and drink-related behaviors. The new generation of food consumers is less inclined to stick to traditional meals and is likely to view snacks as more than just a treat or indulgence. Gen Xers are starting to feel the effects of advancing years and are motivated to make healthy food choices.

  • US eating trends: 19% of consumers have a morning snack every day.

Trends and Opportunities in Food and Drink

Sustainability focus

Health and sustainability benefits have served as key drivers in the shift to more plant-based eating. Marketers and retailers looking to expand the appeal of plant-based foods and diets should focus more directly on great taste and value.

  • America’s eating trends: 22% of US consumers report eating little or no meat.

Cuisine exploration

Grocery retailers can leverage young consumers’ interest in trying new foods and improving their cooking skills. Marketers can also connect with this group by helping to make meal prep as much of a social experience as dining.

  • Eating trends: 38% of 18-34-year-olds claim that trying something new motivates their meal and snack choices.

Purchase our America Eats Market Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Better for You Eating Trends Market Report 2024, or our range of Food Market Research.

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Expert Insights from a Mintel Analyst

This report, written by John Owen, a leading research analyst, delivers in-depth commentary and analysis to highlight eating trends and add expert context to the numbers.

Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment.

John Owen, Associate Director, Food and Retail

John Owen
Associate Director – Food and Retail

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

  2. Market Dynamics

    • Market context
    • Market drivers
    • Graph 1: assessment of personal financial situation, 2022-24
  3. Consumer Insights

    • Consumer fast facts
    • Dietary preferences
    • Graph 2: dietary preferences, 2022-23
    • Graph 3: US, dietary preferences, by age, 2023
    • Graph 4: Meat attitudes, any agree, by dietary preferences, 2023
    • Meal and snack frequency
    • Graph 5: meal and snack frequency, 2023
    • Graph 6: meal and snack frequency – every day, 2023
    • Meal and snack motivations by daypart
    • Graph 7: meal and snack motivations by daypart, 2023
    • Graph 8: meal and snack motivations by daypart – breakfast, by age, 2023
    • Graph 9: meal and snack motivations by daypart – lunch, by age, 2023
    • Graph 10: meal and snack motivations by daypart – dinner, 2023
    • Graph 11: meal and snack motivations by daypart – snack, 2023
    • Preparation methods by daypart
    • Graph 12: preparation methods by daypart – any meal/snack, 2023
    • Graph 13: preparation methods by daypart – any meal/snack, by age, 2023
    • Graph 14: preparation methods by daypart – any meal/snack, by personal financial situation, 2023
    • Food and drink choice factors
    • Graph 15: food and drink choice drivers, 2023
    • Graph 16: food and drink choice drivers, by personal financial situation, 2023
    • Food-related behaviors
    • Graph 17: food-related behaviors, by age, 2023
    • Graph 18: food-related behaviors, by personal financial situation, 2023
    • Meal/snack attitudes
    • Graph 19: meal/snack attitudes, US
    • Graph 20: meal/snack attitudes, by personal financial assessment, 2023
  4. Innovation and Marketing Trends

    • Launch activity and innovation
    • Graph 21: incidence of top ethical claims in food launches, 2018-23
    • Graph 22: incidence of meat-free claims, 2018-23
    • Opportunities
    • Graph 23: food related behaviors – making healthy food choices more than last year, by generation, 2023
  5. Appendix

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2024 Sample Consumer Cover

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