Stay ahead of the curve and future-proof your business with Mintel’s America Eats Market Report 2024. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviors affecting your business.Â
Below, we’ve handpicked the key insights analyzed in the full report and summarized the core topics.
Elevated food prices are having an impact on food- and drink-related behaviors. The new generation of food consumers is less inclined to stick to traditional meals and is likely to view snacks as more than just a treat or indulgence. Gen Xers are starting to feel the effects of advancing years and are motivated to make healthy food choices.
Sustainability focus
Health and sustainability benefits have served as key drivers in the shift to more plant-based eating. Marketers and retailers looking to expand the appeal of plant-based foods and diets should focus more directly on great taste and value.
Cuisine exploration
Grocery retailers can leverage young consumers’ interest in trying new foods and improving their cooking skills. Marketers can also connect with this group by helping to make meal prep as much of a social experience as dining.
Purchase our America Eats Market Report to receive a five-year forecast, consumer behavior analysis, and recommendations for market opportunities. Readers of this report may also be interested in our US Better for You Eating Trends Market Report 2024, or our range of Food Market Research.
This report, written by John Owen, a leading research analyst, delivers in-depth commentary and analysis to highlight eating trends and add expert context to the numbers.
Elevated food prices are having an impact on food- and drink-related behaviors but food consumers still place value on health, convenience and enjoyment.
John Owen
Associate Director – Food and Retail
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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