2021
9
American Lifestyles Market Report 2021
2021-10-07T04:10:24+01:00
OX1045103
3695
143329
[{"name":"Consumer Lifestyles","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-lifestyles"},{"name":"Culture and Identity","url":"https:\/\/store.mintel.com\/industries\/demographics\/culture-identity"}]
Report
en_GB
“With the country’s economic recovery underway yet the threat of COVID-19 variants continuing to obscure the conclusion of the pandemic, America currently resides in a limbo state. While the isolated,…

American Lifestyles Market Report 2021

£ 3,695 (Excl.Tax)

Description

This report provides comprehensive and current information and analysis of the American Lifestyles market including American Lifestyles market size, anticipated market forecast, relevant market segmentation, and industry trends for the American Lifestyles market.

Current market landscape in American lifestyles 2021

Although the country continues to contend with the COVID-19 pandemic and its social repercussions, America’s economic recovery is well underway after the initial lockdown phase of the pandemic. Thanks to the reopening of businesses, the distribution of COVID vaccines and significant improvements in the labor market, consumer spend is spiking across categories as Americans eagerly spend their pandemic-era savings and satisfy their pent-up demand for experiences. However, supply chain disruptions, bottlenecks in production, and labor shortages are limiting the speed of economic recovery, while the threat of COVID-19 variants increases the risk of further economic setbacks. Meanwhile, the experience of the pandemic instigated change throughout consumers’ everyday lives, forcing many to re-evaluate their priorities and assess their expectations for a post-COVID world.

Future American lifestyle trends 2021

Read on to discover more about the American Lifestyles consumer market, read our US American Values Market Report 2021, or take a look at our other Consumer Lifestyle, Marketing and Promotion research reports.

Quickly understand

  • The impact of COVID-19 across 16 consumer markets.
  • Economic indicators to watch as the economic recovery continues.
  • The pandemic’s effects on consumers’ work, financial status, and personal life events in the past year.
  • Consumers’ outlook on COVID-19 vaccines, plans for life after COVID and their expectations for brands in a post-pandemic world.

Covered in this report

Categories include: Healthcare, Transportation, Home and Garden, In-home Food, Leisure and Entertainment, Vacations and Tourism, Clothing and Accessories, Beauty and Personal Care, Alcoholic Beverages (away from home), Alcoholic Drinks (In-home), Non-Alcoholic Beverages, Household Care, Technology.

This report is an overview of how the COVID-19 pandemic, the country’s economic recovery and other pressing social milestones of the past year have changed levels of consumer spending across categories. The report covers changes in the population and economy as well as how consumers’ attitudes, preferences, and outlook have shifted this year.

Expert analysis from a specialist in the field

This report, written by Lisa Dubina, a leading analyst in the Culture and Identity sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the country’s economic recovery underway yet the threat of COVID-19 variants continuing to obscure the conclusion of the pandemic, America currently resides in a limbo state. While the isolated, lockdown phase of the pandemic is past, the country eagerly waits for when the pandemic will be fully in the rearview mirror. Americans continue to adjust their lifestyles around the more pervasive changes brought on by the pandemic including a hybrid work life and a renewed focus on personal wellbeing. Looking to the future, consumers are re-evaluating their spending priorities and brand expectations for post-pandemic life.
Lisa Dubina, Senior Culture and Identity Analyst
Lisa Dubina
Senior Culture and Identity Analyst

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Market context
    • Economic and other assumptions
    • COVID-19: US context
  2. Executive Summary

    • Top takeaways
    • Market overview
      • Figure 1: Total US retail sales and forecast with best- and worst-case scenarios, at current prices, 2016-26
    • Impact of COVID-19 on American Lifestyles
    • Redefining work life
      • Figure 2: Post-pandemic work life, by employment, 2021
    • Reprioritizing spending
      • Figure 3: Financial stability, 2021
    • Refocusing on health and wellness
      • Figure 4: Outlook on mental wellbeing, 2021
    • Opportunities and challenges
    • Cleaning and sanitation practices will be crucial for post-pandemic brand experiences
      • Figure 5: Outlook on germs, 2021
      • Figure 6: Outlook on brands, 2021
    • Different outlooks on post-COVID life provide brands with multiple messaging strategies
      • Figure 7: Outlook on post-COVID life, 2021
  3. America Today – What You Need to Know

    • Wellness and identity take center stage as the country grapples with COVID and the climate crisis
    • US population ages and reduces in size, growing importance of immigration
    • Economic recovery continues, but with a few bumps in the road
  4. America Today – What Is Impacting 2021

    • “Prepare for the worst” mentality reignited
    • COVID-19
      • Figure 8: Coronavirus exposure concern in the US, January 2021- August 2021
    • Climate change
      • Figure 9: Outlook on sustainability, 2021
    • Corporate trust and accountability
    • Rethinking work
    • New standards for working from home
    • Commute and traffic
    • 2021 Trend to Watch: Wellbeing and Identity
    • Introduction to Trend Drivers
    • Wellbeing and Health Undefined
    • Identity and Coming Together
  5. America Today – The People

    • American population trends
    • Population growth continues to slow
      • Figure 10: Annual growth rate of the us population, 2010-20
    • Declining births and the importance of immigration
      • Figure 11: Annual births and general fertility rate, 2010-20
    • Deaths are up and life expectancy is declining
      • Figure 12: Number of deaths, 2010-20
      • Figure 13: Life expectancy at birth, 2010-20
    • Changing American households
    • Fewer married couples and families with kids
      • Figure 14: Households, by number of members, 2010 and 2020
      • Figure 15: Households, by presence of related children, 2010-20
      • Figure 16: Married share of the population, 2010-20
      • Figure 17: Median age at first marriage, 2010-20
    • Variations in households by race and Hispanic origin
      • Figure 18: Households with related children under 18 in the household, by race and Hispanic origin of householder, 2020
  6. America Today – The Economy

    • Economic recovery
    • GDP surpasses pre-pandemic high
      • Figure 19: GDP change from previous period and consumption expenditures, Q1 2010-Q2 2021
    • Unemployment remains elevated, but recovery continues
      • Figure 20: Unemployment, by race and Hispanic origin, January 2010-January 2021
    • Labor shortages restrain the economic recovery
      • Figure 21: Labor force participation rate (detailed), January 2010-January 2021
    • Inflationary fears are realized
      • Figure 22: Consumer Price Index (CPI-U), January 2010-January 2021
    • Select states push minimum wage up, inflation erodes federal minimum wage buying power
      • Figure 23: 2020 minimum wage – Select states, August 2021
      • Figure 24: Real value of the US federal minimum wage in 2009 dollars, 2009-2020
    • Consumer impact
    • Consumer confidence takes two steps forward, one step back
      • Figure 25: Consumer Sentiment Index, January 2010-July 2021
    • Homeownership spike appears to be over as pandemic wanes and prices remain high
      • Figure 26: Homeownership rate for the us, percent, quarterly, not seasonally adjusted, Q1 2010-Q2 2021
      • Figure 27: Median sales price of houses sold for the us, dollars, quarterly, not seasonally adjusted, Q1 2010-Q2 2021
    • Consumers see improving financial situations, overall
      • Figure 28: Change in financial situation, 2021
    • Consumers are looking to utilize their pandemic savings, particularly on travel
      • Figure 29: Future spending behaviors, 2021
  7. Total Market Overview

    • Spending in consumer categories to resume pre-pandemic growth pattern
      • Figure 30: Total US retail sales and forecast with best- and worst-case scenarios, at current prices, 2016-26
    • Largest categories of spending: housing, healthcare, transportation
    • Housing
    • Healthcare
    • Transportation
      • Figure 31: Consumer spending by category, at current prices ($bn), 2021
    • Fastest growing categories, next five years
    • Leisure and Entertainment
    • Foodservice
    • Vacations and Tourism
    • Slowest growing categories, next five years
    • In-home Food
    • Health and Vision
    • Household care
      • Figure 32: Market growth by category, 2021-26
  8. Category Review – Healthcare

    • Market overview
      • Figure 33: Best- and worst-case forecast value sales of healthcare products and services, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19: Healthcare Services
    • Impact of COVID-19: Healthcare Products
    • Challenges
    • Opportunities  
    • Meet the expert
  9. Category Review – Transportation

    • Market overview
      • Figure 34: Best- and worst-case forecast value sales of transportation, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  10. Category Review – Home and Garden

    • Market overview
      • Figure 35: Best- and worst-case forecast value sales of home and garden market, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  11. Category Review – Dining Out

    • Market overview
      • Figure 36: Best- and worst-case forecast value sales of full-service restaurants and limited-service eating places*, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  12. Category Review – In-home Food

    • Market overview
      • Figure 37: Best- and worst-case forecast value sales of in-home food, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  13. Category Review – Leisure and Entertainment

    • Market overview
      • Figure 38: Best- and worst-case forecast value sales of leisure and entertainment, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  14. Category Review – Vacations and Tourism

    • Market overview
      • Figure 39: Best- and worst-case forecast value sales of vacations and tourism, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  15. Category Review – Clothing and Accessories

    • Market overview
      • Figure 40: Best- and worst-case forecast value sales of clothing and accessories, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  16. Category Review – Beauty and Personal Care

    • Market overview
      • Figure 41: Best- and worst-case forecast value sales of beauty and personal care, at current prices, 2016-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  17. Category Review – Alcoholic Beverages (Away from Home)

    • Market overview
      • Figure 42: Best- and worst-case forecast value sales of away from home alcoholic beverages, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  18. Category Review – Alcoholic drinks (In-home)

    • Market overview
      • Figure 43: Best- and worst-case forecast value sales of alcoholic drinks (in-home), at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  19. Category Review – Non-Alcoholic Beverages

    • Market overview
      • Figure 44: Best- and worst-case forecast value sales non-alcoholic beverages, at current prices, 2021-25
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  20. Category Review – Household Care

    • Market overview
      • Figure 45: Best- and worst-case forecast value sales of household care products market, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities
    • Meet the expert
  21. Category Review – Technology

    • Market overview
      • Figure 46: Best- and worst-case forecast value sales of technology hardware and communications, at current prices, 2021-26
    • What you need to know
    • Impact of COVID-19
    • Challenges
    • Opportunities  
    • Meet the expert
  22. The Consumer – Key Takeaways

    • The past year included changes and challenges, but also achievements
    • COVID-19 has revolutionized the American workforce
    • Consumers plan to be financially cautious and spend selectively
    • Around 16% of Americans do not plan to get a COVID vaccine
    • Extra clean and sanitation will be key for post-pandemic brand experiences
    • The post-pandemic world offers the chance to resume normal life or start fresh
  23. Life Events in the Past Year

    • Despite a turbulent year, some Americans still experienced personal achievements
      • Figure 47: Life events experienced, 2021
      • Figure 48: Life events experienced, by race and Hispanic origin, by financial status, 2021
    • Despite reports of mass relocations, it remains a small percentage of Americans who moved in the past year
      • Figure 49: Life events experienced, relocations, 2021
      • Figure 50: Life events experienced, relocations – by residential type, 2021
    • Gen Z and Millennial adults are the most likely to have relocated in the past year
      • Figure 51: Life events experienced, relocations – by generation, 2021
    • Nearly six in 10 people experienced burnout in the past year, and one in 10 started therapy
      • Figure 52: Outlook on mental wellbeing, 2021
      • Figure 53: Life events experienced – Starting therapy/counseling, by generation, 2021
    • Looking ahead to 2022, Americans expect more relocations and less pet adoptions and retirements
      • Figure 54: Expected life events, 2021
  24. Impact of COVID-19 on Work

    • Employed Americans are now split between working from home and working on-site
      • Figure 55: COVID-19 employment, 2021
      • Figure 56: Work-from-home expectations, by COVID-19 employment, 2021
    • Americans expect their work to continue to be more flexible moving forward
      • Figure 57: Post-pandemic work life, by employment, 2021
      • Figure 58: Dressing for your hybrid life – Ann Taylor, 2021
  25. Impact of COVID-19 on Finances

    • Nearly four in 10 people feel less financially stable compared to pre-pandemic
      • Figure 59: Financial stability, 2021
    • Gen Z adults and people residing in urban areas are more likely to feel a financial decline due to COVID-19
      • Figure 60: Financial stability, by generation and residential type, 2021
    • Hispanic Americans have experienced unique financial struggles during COVID-19
      • Figure 61: Financial stability, by race and Hispanic origin, 2021
    • Seven in 10 people received at least one COVID-19 stimulus check
      • Figure 62: Stimulus check receipt, 2021
      • Figure 63: Stimulus check usage, 2021
    • The majority of Americans plan to be cautious with their spending post-COVID
      • Figure 64: Post-pandemic spending, 2021
    • Over the next year, Americans plan to use their extra money on saving for the future and travel
      • Figure 65: Planned spending for the next year, 2021
    • Likelihood to use extra money toward financial planning varies by generation and gender
      • Figure 66: Planned spending for the next year – Financial planning, by generation, 2021
      • Figure 67: Planned spending for the next year – Financial planning, by gender, 2021
  26. Outlook on COVID-19 Vaccines

    • About 16% of Americans do not plan to get vaccinated
      • Figure 68: Vaccination status, 2021
    • Gen Z adults, women and Black and Hispanic Americans are the populations least likely to be fully vaccinated
      • Figure 69: Vaccination status, by generation, 2021
      • Figure 70: Vaccination status, by gender and by ethnicity and Hispanic origin, 2021
    • More than five in 10 people fear the country will never achieve herd immunity
      • Figure 71: Outlook on vaccinations, 2021
      • Figure 72: Outlook on vaccinations, by vaccination status, 2021
  27. Brand Experiences Post-COVID

    • The majority of Americans want brands to continue extra COVID cleaning and consider vaccination requirements
      • Figure 73: Outlook on brands, 2021
      • Figure 74: Outlook on brands, by vaccination status, 2021
    • The pandemic has made six in 10 people more concerned about exposure to germs
      • Figure 75: Outlook on germs, 2021
    • Half of consumers agree there are certain things they don’t see themselves doing post-pandemic due to health concerns
      • Figure 76: Post-COVID habits, 2021
  28. Outlook on Life Post-Pandemic

    • Americans are divided on whether the pandemic has changed the way they plan to live their life
      • Figure 77: Outlook on post-COVID life, 2021
    • For some, a new life path post-COVID may involve social awareness or activism
      • Figure 78: Outlook on post-COVID life, by gender, by ethnicity and Hispanic origin, 2021
      • Figure 79: Social inequities, by gender, by ethnicity and Hispanic origin, 2021
    • Most Americans will prioritize reconnecting with friends and loved ones post-pandemic
      • Figure 80: Outlook on socializing, 2021
      • Figure 81: Outlook on socializing, by generation, 2021
    • The majority of Americans will prioritize traveling over spending time in their local community
      • Figure 82: Outlook on travel, 2021
  29. Appendix – Data Sources and Abbreviations

    • Data sources
    • Sales data
    • Forecast
    • Consumer survey data
    • Consumer qualitative research
    • Abbreviations and terms
    • Abbreviations
    • Terms
  30. Appendix – The Market

      • Figure 83: Total US retail sales and forecast of total market, at current prices, 2016-26
      • Figure 84: Total US retail sales and forecast of total market, at inflation-adjusted prices, 2016-26
      • Figure 85: Total US retail sales and forecast of housing, at current prices, 2016-26
      • Figure 86: Total US retail sales and forecast of housing, at inflation-adjusted prices, 2016-26
      • Figure 87: Total US retail sales and forecast of health, OTC and vision, at current prices, 2016-26
      • Figure 88: Total US retail sales and forecast of health, OTC and vision, at inflation-adjusted prices, 2016-26
      • Figure 89: Total US retail sales and forecast of transport, at current prices, 2016-26
      • Figure 90: Total US retail sales and forecast of transport, at inflation-adjusted prices, 2016-26
      • Figure 91: Total US retail sales and forecast of personal finance, at current prices, 2016-26
      • Figure 92: Total US retail sales and forecast of personal finance, at inflation-adjusted prices, 2016-26
      • Figure 93: Total US retail sales and forecast of technology and communication, at current prices, 2016-26
      • Figure 94: Total US retail sales and forecast of technology and communication, at inflation-adjusted prices, 2016-26
      • Figure 95: Total US retail sales and forecast of home and garden, at current prices, 2016-26
      • Figure 96: Total US retail sales and forecast of home and garden, at inflation-adjusted prices, 2016-26
      • Figure 97: Total US revenues and forecast of restaurants and eating places*, at current prices, 2016-26
      • Figure 98: Total US revenues and forecast of restaurants and eating places*, at inflatioin-adjusted prices, 2016-26
      • Figure 99: Total US retail sales and forecast of in-home food, at current prices, 2016-26
      • Figure 100: Total US retail sales and forecast of in-home food, at inflation-adjusted prices, 2016-26
      • Figure 101: Total US retail sales and forecast of leisure and entertainment, at current prices, 2016-26
      • Figure 102: Total US retail sales and forecast of leisure and entertainment, at inflation-adjusted prices, 2016-26
      • Figure 103: Total US retail sales and forecast of vacations and tourism, at current prices, 2016-26
      • Figure 104: Total US retail sales and forecast of vacations and tourism, at inflation-adjusted prices, 2016-26
      • Figure 105: Total US retail sales and forecast of clothing and accessories, at current prices, 2016-26
      • Figure 106: Total US retail sales and forecast of clothing and accessories, at inflation-adjusted prices, 2016-26
      • Figure 107: Total US retail sales and forecast of beauty and personal care, at current prices, 2016-26
      • Figure 108: Total US retail sales and forecast of beauty and personal care, at inflation-adjusted prices, 2016-26
      • Figure 109: Total US retail sales and forecast of alcoholic beverages (out of home), at current prices, 2016-26
      • Figure 110: Total US retail sales and forecast of alcoholic beverages (out of home), at inflation-adjusted prices, 2016-26
      • Figure 111: Total US retail sales and forecast of alcoholic beverages (in home), at current prices, 2016-26
      • Figure 112: Total US retail sales and forecast of alcoholic beverages (in home), at inflation-adjusted prices, 2016-26
      • Figure 113: Total US retail sales and forecast of non-alcoholic beverages, at current prices, 2016-26
      • Figure 114: Total US retail sales and forecast of non-alcoholic beverages, at inflation-adjusted prices, 2016-26
      • Figure 115: Total US retail sales and forecast of household care, at current prices, 2016-26
      • Figure 116: Total US retail sales and forecast of household care, at inflation-adjusted prices, 2016-26

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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*databooks not available with UK B2B Industry reports.

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