This report offers a complete analysis of pet owners in the US from a consumer perspective. The full report features consumer profiles, attitudes, and habits, alongside an overview of the US pet care market and the trends influencing the industry. Below is a summary of the key areas covered, and a selection of handpicked insights from the report itself.
Key Issues Covered in this Report
- Profiles of American pet owners
- Motivations for getting a pet and approach to pet ownership
- Utilization of pet services
- Adoption of pet-specific technology
- Medical conditions impacting pets
- Pet owner attitudes toward pet wellbeing, value, travel and sustainability
- Sales and market share of pet products and services
Pet Owners in the US – Consumer Overview
Pets hold an indispensable role in the lives of Americans, with roughly three-quarters of adults reporting ownership of at least one pet. The need for companionship is a key driver of pet ownership in the US, with over half of pet owners reporting this as a reason for ownership, highlighting the growing link between pet ownership and personal wellbeing. With pet ownership on the rise, the demand for pet-friendly travel and leisure experiences will grow, and is something that brands in these industries should consider.
US Pet Care Market – Current Landscape
Like many categories, the pet care products and services market experienced significant volatility between 2020 and 2023 due to strong demand, scarcity of goods, high labor costs and global supply chain issues, resulting in rapidly rising prices. While high prices are putting pressure on consumer spending and the premiumisation trend that had previously propelled category growth, category resilience is underpinned by pet owners’ willingness to prioritize their pets’ wellbeing.
Purchase Mintel’s full report to learn about the pet care market in more detail. Our expert analysts provide recommendations and opportunities for growth in this expanding market, as well as a breakdown of recent launch activity and innovation in the industry. Readers of this report may also be interested in Mintel’s US Pet Food Market Report 2023.
Additional Features Included in Your Report
- Different Digital Formats:Â PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Excel Databook.
- Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.
Expert Recommendations from a Specialist Analyst
This report, written by Fiona O’Donnell, a leading consumer lifestyles analyst, delivers in-depth commentary on America’s Pet Owners and recommendations for growth and innovation.
Americans remain dedicated to ensuring their pets wellbeing, even in the face of rising prices, prioritizing mental health, wellness and shared experiences.
Fiona O’Donnell
Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
Collapse All
-
- Key issues covered in this Report
-
Executive Summary
-
Consumer Insights
- Consumer fast facts
- Pet ownership and acquisition
- Graph 1: pet ownership, 2023
- Graph 2: pet ownership, 2020-23
- Graph 3: number of dogs and cats owned, 2023
- Graph 4: acquisition source for dogs and cats, 2023
- Graph 5: attitudes toward adoption and pet acquisition, 2023
- Pet owner motivations
- Graph 6: motivations for owning a pet, 2023
- Graph 7: select motivations for owning a pet, by age, 2023
- Graph 8: motivations for getting a pet – wanted an exercise buddy, by acquisition period, 2023
- Pet services
- Graph 9: pet services used in the past 12 months, 2023
- Graph 10: use of pet health insurance in past 12 months, 2022 and 2023
- Graph 11: select pet services used in past 12 months, by exclusive pet owned, 2023
- Technology and pets
- Graph 12: technology and pets, 2023
- Graph 13: technology and pets, 2022-23
- Graph 14: use of pet technology, by parental status, 2023
- Graph 15: use of select pet technology, by multi-pet and future owners, 2023
- Pet medical conditions
- Graph 16: pet medical conditions, 2023
- Graph 17: pet medical conditions, 2022-23
- Graph 18: select pet medical conditions, by age, 2023
- Graph 19: select pet medical conditions, by dog ownership, 2023
- Graph 20: pet medical conditions – obesity, by dog and cat ownership, 2023
- Attitudes and behaviors toward pet ownership
- Graph 21: attitudes toward pet routine, 2023
- Graph 22: attitudes toward spending and shopping for pets, 2023
- Graph 23: attitudes toward spending and shopping for pets – any agree, by age, 2023
- Graph 24: attitudes toward traveling with pets, 2023
- Graph 25: attitudes toward traveling with pets – any agree, by exclusive and future ownership, 2023
- Graph 26: attitudes toward natural products and sustainability, 2023
- Graph 27: attitudes toward natural products and sustainability – any agree, by age, 2023
- Approach to pet ownership
- Graph 28: attitudes toward pet hinderance, by age, 2023
- Graph 29: approach to getting tips/advice on being a pet parent, by age, 2023
- Graph 30: approach to pet socialization, by exclusive pet ownership, 2023
- Graph 31: attitudes toward pet adoption, by future ownership, 2023
-
Competitive Strategies
- Launch activity and innovation
- Marketing and advertising
- Opportunities
-
The Market
- Market context
- Market drivers
- Graph 32: Consumer Price Index change from previous period, 2021-23
- Graph 33: average annual household spending on pet care products and services, 2018-23 (est)
- Graph 34: interest in finding ways to save money on pet care – any agree, by financial situation, 2023
- Market size and forecast
- Market segmentation
- Graph 35: segment share of pet care products and services, 2023 (est)
- Graph 36: total retail sales of pet care products and services, by segment, 2018-23 (est)
-
Appendix
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
£ 3,695 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 20% when you purchase two or more reports
Offer available for this month only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
