Despite persistent economic pressures, crafting remains resilient: 73% of US adults participated in a crafting project in the past year, confirming its continued popularity as a creative outlet.
For the purposes of this Report, Mintel commissioned exclusive consumer research through Kantar Profiles to explore consumer attitudes and behaviors toward arts and crafts. Mintel was responsible for the survey design, data analysis and reporting. Fieldwork was conducted in November 2025 among a sample of 2,000 adults aged 18+ with access to the internet.
Mintel selects survey respondents by gender, age, household income, region, race, ethnicity and parental status so they are proportionally representative of the US adult population using the internet. Mintel also slightly oversamples, relative to the population, respondents who are Hispanic or Black to ensure an adequate representation of these groups in our survey results and allow for more precise parameter estimates from our reported findings. Please note that Mintel surveys are conducted online and in English only. Hispanic consumers who are not online and/or do not speak English are not included in our survey results.
While race and Hispanic origin are separate demographic characteristics, Mintel often compares them to each other. Please note that the responses for race (White, Black, Asian, Native American or other race) will overlap those that also are Hispanic, because Hispanic consumers can be of any race.
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