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- US Arts and Crafts Consumer 2024
US Arts and Crafts Consumer 2024
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Explore the US arts and crafts market with this report. With increasing participation as consumers realize the value of arts and crafts, now is the time to capitalize on demand. Below, we’ve summarized the key topics analyzed and provided hand-selected findings from the report.
The arts and crafts market is flourishing with almost three-quarters of Americans participating in the past 12 months. The category is benefiting from an increasing interest in handmade, personalized products and recognition of the therapeutic value. There are challenges, with heightened competition from online retailers, increased material costs, and limited shopper loyalty. As the market grows, preserving the authenticity of handmade goods will be crucial to maintaining consumer trust.
Retailers must evolve with shoppers. Crafters shop around and seek inspiration and engagement across digital and physical platforms. This means that looking ahead, retailing and marketing efforts should provide a seamless omnichannel experience.
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Market definition: “Arts and crafts” describes projects made by consumers for recreational or commercial purposes, either using a kit or from base materials. Consumer creative activities evaluated include painting, drawing or coloring, making decorations (eg wreaths, centerpieces), decorating baked goods, paper crafts (eg scrapbooking, die cutting), kids’ crafts (eg making slime, nebula jar), woodworking, knitting or crocheting, jewelry making, and tech-related craft projects (eg 3D printing, electronics).
Brands covered: The arts and crafts competitive landscape is covered in this report, concerning brands such as Makerplace by Michaels, Handmade.com, Etsy, Lowe’s, Home Depot, Hobby Lobby, Jo-Ann, Amazon Handmade, and more.
Leading lifestyle analyst Fiona O’Donnell delivers expert industry insights with this in-depth report.
The arts and crafts market is thriving, driven by demand for projects that allow for self-expression while also being a budget-friendly pastime with wellness perks.
Fiona O’Donnell
Senior Director – Lifestyles, Culture & Identity, Multicultural, Travel & Leisure
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