US Arts and Crafts Consumer Report 2025
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Crafting remains a prevalent pursuit in the US, with 71% of consumers identifying as crafters. The crafter identity is predominantly made up of women and younger Gen Z and Millennials, but parents are particularly engaged crafters who see crafting as both a personal hobby and a bonding activity with children.
The emotional benefits of crafting make it a popular leisure activity as crafters look for stress relief and a sense of productivity that comes from creating something tangible and personalized. However, challenges like limited time, lack of space, and decreased inspiration can hinder participation. Crafting also offers a strong social dimension beyond its solo appeal with over three-quarters of crafters expressing interest in social crafting meetups held by retailers. With social media being the source of inspiration for a majority of crafters, sites like YouTube and Instagram offer a space for digital exchange that contributes to a community-driven approach to crafting.
Looking forward, growing interest in traditional and niche craft categories will see crafting become a productive pastime. With increasing interest in DIY, personalization and creative sustainability, crafting will continue to blend practicality with personal fulfillment, inspiring crafters and non-crafters to expand their skillsets.
“Arts and crafts” describes projects made by consumers for recreational or commercial purposes, either using a kit or from base materials. “Creative projects” or “project types” refer to one of the creative activities Mintel’s survey evaluates:
“Crafters” are adults who worked on at least one of the project types listed above within the past 12 months.
This report was written by Kimberly Hernandez. Kim joined Mintel in 2021 as an Associate Trends Analyst. She attended Duke University and majored in Environmental Science and Policy, as well as Italian Studies. Her interests include sustainability and engaging storytelling.
Crafting remains a fulfilling hobby and creative outlet. Blending tradition with modern influences, crafts offer a sense of shared creativity and connection.
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