“More than two thirds of adults turn to creative projects to enjoy their free time and express their unique identities, but relatively few of these creative consumers define themselves as “crafters.” This gives brands the chance to serve as partners in creativity beyond the traditional arts and crafts space. The current period of high inflation will make at-home projects an appealing choice for budget-conscious consumers, and brands have opportunities to bring crafters moments of joy in a time of uncertainty through fun brand extensions and innovative partnerships.”
– Kristen Boesel, Senior Lifestyles and Leisure Analyst
This Report looks at the following areas:
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Foodservice in retail continues to gain momentum, with usage frequency up over a year ago. Cost-conscious consumers are looking for convenient, freshly-prepared food at a savings versus restaurants,...
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Shopping private label brands is something that most adults currently do or would feel comfortable doing. Private label products are widely perceived for being good value for the...
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eCommerce will continue to be a driving component of the retail industry. Although the frequency of online shopping has decreased somewhat from 2022, 4 in 10 consumers are...
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Gen X and Baby Boomers, while traditionally less associated with digital commerce than younger cohorts, represent a significant portion of online shoppers in the US. With economic improvements...
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The market for traditional toys and games remains strong, with building sets and plush toys leading the charge. LEGO in particular continues to have a significant presence. Key...
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