Understand the Asian American beauty consumer with this comprehensive report. With over 70 pages of content, you’ll gain critical insight into what this audience wants from the beauty sector. Read on to see the key topics analysed and our handpicked information from the report itself.
With over 20 million Asian American consumers, brands have an untapped opportunity in this demographic. Asian Americans have a high average household income of more than $101,000, and many are in their peak spending years. Yet, these consumers are not immune to broader economic trends, and many have stated they want to spend less on beauty and personal care (BPC). Read on to understand how to respond.
Representing the Asian American audience will be critical to forging connections and driving growth going forward. Still, many brands fail to do this. While some established brands have partnered on collabs with Asian beauty experts, they risk losing market share if they don’t do more. There is an opportunity in this market for Western beauty companies to hire more Asian spokesmodels.
Buy the full report to reveal our expert’s guidance on how to engage Asian American beauty consumers, and grow your brand today. Looking for something else? Browse our BPC market research.
This Report examines Asian Americans’ attitudes and behaviours towards beauty products and services. Discover competitive strategies that can propel your beauty business forward with our expert’s detailed analysis of the brands that are appealing to Asian consumers, such as Live Tinted, Le Mini Macaron, and more.
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This report, written by Joan Li, a leading beauty analyst, delivers in-depth commentary and analysis of the Asian American Beauty Consumer.
The rich heritage of Asian culture has transformed the beauty industry, with products drawing on century-old traditions as well as cutting-edge innovations. Not surprisingly, Asian Americans are important drivers of the beauty industry. This diverse, influential audience includes high-income shoppers and highly engaged beauty aficionados. Winning the Asian American audience will provide brands with a loyal base of customer advocates but it will require a commitment to quality, value, aggressive new product development and making Asian consumers feel truly seen.
Joan Li
Senior Analyst – BPC
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